Ronaldo was big step forward: https://www.football-italia.net/128086/agnelli-‘juventus-will-be-number-one’ ".....Juventus President Andrea Agnelli explains the signing of Cristiano Ronaldo was part of a strategy to become the “number one” biggest club in the world. The Bianconeri completed the bombshell signing of the current Ballon d’Or over the summer, paying €100m to get him from Real Madrid. With his salary the club is expected to invest around €340m total in the Portuguese, who scored his first two goals for Juve at the weekend. The Financial Times carried out an investigation into the strategy behind the deal, and spoke to the President about signing CR7. “It was the first time that the commercial side and the sporting side of Juventus came together in assessing the costs and benefits,” Agnelli explained. “The opportunity of Ronaldo was thoroughly assessed and it made sense, both on and off the pitch. “We will plan, one after the other, the last remaining steps to become number one. “We have to be in a position to be able to clinch the next Cristiano - but at the age of 25.” Co-Chief Revenue Officer also explained that the arrival of Ronaldo is expected to bring in extra sponsorship, with the club also announcing they’re close to a record number of shirts sold...".
This will help also, as did last year's Netflix series: https://www.football-italia.net/128087/juventus-story-goes-global
I sure as hell hope that there's some sort of fallback plan in case we don't make our financial targets, because nothing is worth risking the club's financial stability, not only in the now but in the future. Look at what happened to the merda scum. They've been nothing but mediocre and mid-table for nearly a decade because of Moratti's CL tunnel-vision. I would hate for us to be in similar circumstances in three years time.