Adverts/Promotion/Coverage of Womens Football

Post all adverts, coverage or articles related to promotion of womens football here

 

WOMEN’S EURO 2013 PROMOTIONAL CONCEPT

The bidding process is under way for UEFA Women’s EURO 2017, with the participants having big boots to fill after the success of the last edition in Sweden. Based on the ‘Winning Ground’ concept, the UEFA Women’s EURO 2013 boasted community involvement in each of the host cities, popular fan areas and large crowds. For the Swedish Football Association (SvFF), the planning started early, and as the commercial and host city manager,Maria af Geijerstam, recalls, the success was a result of having fun as well as strong organisation.

Can you tell us about the Winning Ground concept and
how it started?
The Winning Ground concept started for us during the bidding phase. It was a winning ground for the partners involved, for the country of Sweden and for the host cities, so it was something that we had with us from the start in 2010. We had asked all of our districts if they were interested in participating in the UEFA Women’s EURO, we gave them the conditions and
we received interest from 16 cities. Then, we tried to get the seven host cities inspired to be a part of it.
What were the key aims and goals of Winning Ground
from the outset?
We wanted to create a change for women’s football in Europe, not just in Sweden, and that was something that I liked about the bid. For us, we wanted to encourage people in the host cities to create something special and to make the tournament their own winning ground.
Who were the main target groups that you were aiming at? We wanted to give a lift to the number of people attending our matches and that meant being important for local people
in the host cities. We wanted them to feel proud that a EURO was happening in their home cities. The main target groups were teams and families and we tried to penetrate the local
market and in different ways because we wanted to fill the stands as a result of all of our marketing and promotional activities. We know that in the UEFA Women’s EURO, there isn’t such a history of people travelling to matches, so we focused on the local markets.


There were many promotional activities before and
during the finals. Which of those activities worked well
for you?
We had two or three good dates for promotion. The first was the final tournament draw when we knew the teams and the matches that would be played and we really tried
to boost promotion around that time. So we had a mini-EURO on site with teams comprised of local girls from all of our host cities representing all the participating nations.
We wanted people to remember that this wasn’t just an event where you draw out teams but it’s football – this is what it’s all about. It gained a lot of local and national coverage throughout the event and was an important kick-off both for us and for the host cities. The next key date was the ticket launch on 14 February, which was very good for communicating because it was Valentine’s Day and we used the heart well in our marketing. We wanted to make the maximum impact with each of these events and the same with the trophy tour that kept up the momentum of the tournament at a time when there was not too much
happening in connection with the tournament, with one
event in each host city.

You worked very closely with the media to promote the
tournament. How would you advise other associations
to do the same?
The SvFF have always like to have a good relationship with
the media and it was our responsibility to make the big things
happen. But for the local media, it was very important that all
the host cities did their jobs because they know their reporters
and their local media and what works for them in their host
cities and one thing that they did which isn’t often seen is
by using news which is usually too small to communicate:
it could be the training ground being ready for France and
two newspapers were taking photographs of the pitch and
communicating that – that was news as well in the local
market. Those little things raised awareness.

What was the feedback in Sweden to all of the activities
that you were involved in?
At first, we had a little bit of criticism because we knew about
the tournament a long time in advance and some people
thought that we should have been doing more. With the
promotional money though, we had to be smart and divide it
into those activities that would draw people into the stands.
It was not the idea to do anything big, but just to make sure
that people would be interested in buying tickets. When we
started with the promotions, then the response was that it
was very visible and that it really felt like a EURO.
What were the main challenges that you faced in
preparing the final tournament?
We faced challenges in setting the right price for the tickets.
If you have a look at the ticket prices in Germany [2011 FIFA
Women’s World Cup], they were quite high compared to the
UEFA Women’s EURO [2009] in Finland. So the challenge
was to find a ticket concept that would be appropriate for
the target group and help them to go to more than one
match, while at the same time not being so cheap that they
would leave their tickets at home if it was raining. So we
had to find that balance.
What was your biggest success?
I have to say the fan zones. They almost had as many
spectators as the stadiums. They created a new, great
feeling for the whole period, not only when the matches
were played. You could see the matches there, of course,
but with the excellent weather that we had, it made a
second venue for the cities. It also gave something else back
for the investment that the host cities had made. People in
Kalmar or Gothenburg, for example, could really feel like
they were involved in the EURO because of the fan zones
and what they brought to the cities.
How did you use ambassadors to help promote UEFA
Women’s EURO 2013?
We had Victoria Sandell Svensson working in our group
and she was both an ambassador and a part of the Winning
Ground team in our office, and that was great for us. She
knew the players’ side – which she was doing during the
tournament – but she could also be a spokesperson at
press conferences with the knowledge that she had of
playing in final tournaments. She was vital to us both on
stage and in the office.
What would be your major recommendations for other
host associations if they are to match your achievements
in 2013?
The main thing would be a long period of organisation but
also to make sure that key messages remain consistent,
both to the public and to the host cities. It is important
too to trust your host cities and allow them to show their
knowledge of their local markets. Make them involved and
let them be creative. And don’t forget to have fun! We did
and I think I speak for everyone when I say that. It was a
privilege to work on this project and on this event and we
would all do it again if we had the opportunity

 

http://www.newstatesman.com/sport/2...ootball-more-century-it-s-game-worth-watching

The rebirth of women’s football: more than a century on, it’s a game worth watching

The FA is out to make women’s football the second most popular sport in the UK, displacing men’s cricket and rugby union. Samira Shackle explores the long history of the game, from munitions workers in 1917 to the first salaried national players just a few years ago.

 

http://www.theguardian.com/football/2014/nov/21/women-football-britain-wembley-england-v-germany
Women’s football in Britain comes of age with Wembley international
Ticket sales for Sunday’s England v Germany game outstrip demand for men’s last friendly, as sport moves from grassroots to big stage

 

http://www.bbc.co.uk/programmes/p02gj2dw

Canada Calling: Edmonton Exposed!
The Women's World Cup in Canada will be played in six venues which span the entire country. In the first of our series - with the help of Huey Lewis and the News and the the city's mayor Don Iveson - we journey to Edmonton, where the tournament kicks off on June 6th.

Why Huey Lewis and the News and 'Power of Love'? Well it was the title track to the film, 'Back to the Future'. Star of that movie, Michael J Fox, who was born in Edmonton!

This clip is from 'Canada Calling' on Sunday January 11th 18:30 GMT. A football show on the BBC World Service counting down to the 2015 Women's World Cup.

 

'Doing it for themselves.' A preview of the 5th @FAWSL season, by @GlennMoore7. http://t.co/40yhSu0Q8T pic.twitter.com/a6CxJFXuSf

— FIFA Women's World Cup (@FIFAWWC) March 22, 2015

 

http://translate.google.com/transla...4s-damsatsning-det-ar-historiskt/&prev=search

Amazing news. Sweden's TV4 Group will broadcast every single #Damallsvenskan game this season online, and more games than ever before on TV.

— Linda Eriksson (@Linda__Eriksson) April 2, 2015

 

http://www.adweek.com/news/technology/fox-sports-strikes-digital-deal-aol-163797

Fox Sports Strikes a Digital Deal With AOL
AOL will host network's online originals, game highlights

Further expanding its sports coverage, AOL today unveiled a multi-year video content partnership with Fox Sports.

The new deal includes original Fox Sports digital properties like @TheBuzzer and Garbage Time, game highlights and the potential for co-produced content around tentpole sporting events, including the Olympics and the 2015 FIFA Women's World Cup.

McCormack sees many possibilities for the new partnership. For example, with the FIFA Women's World Cup, he envisions in-depth interviews with the U.S. team members and documentaries about the challenges facing the sport.

"It could show off their programming around the sport—the strong digital coverage and footprint from the people at Fox Sports—but we could creatively work together to tell the stories around sports," McCormack said.

 

Sudan women footballers strive to build national team

 

Succès pour le match #FRAROU hier ! 613.000 téléspectateurs (2,6% de pda) pour la victoire de l'@equipedefrance féminine. 3ème chaîne TNT.

— CSTAR (@CStar) September 23, 2015

613,000 viewers for France vs Romania euro 2017 qualifying match.

 

Doncaster Rovers Belles are delighted to announce multi-million pound plans for a state-of-the-art training facility and full-time, professional contracts to a number of its players – for the first time in the club’s history.