They usually have some sort of wank font that looks like hastily-applied duct tape. It's usually in italics, tilted, gradient, or something dumb. I wish the club would stick with the cup lettering/numbering scheme used on the current home kit and last season's away kit.
150m for 5 years is great business I think. I'm sure their kits will be decent. From the looks of the home kit I think they'll do good. I just hope they're not that tight. Not every footballer/fan looks like a god/Henry/Giroud.
They paid no where near that much in the time we had them. If I'm not mistaken this is one of the most lucrative kit sponsors in football.
I think 5 years is pretty standard here. The 10 year deal with Nike, while arguably necessary at the time, turned out to be a big miss for Arsenal.
For the time being; I believe Man U are nearing the end of their current Nike deal, and will point to this deal as a benchmark. Since their brand is much bigger globally, I imagine they'll get a bigger deal from Nike.
This whole thing about the Puma kits being overly tight is not always true. I own two Puma shirts, one from last year and another one from 2010, and they just fit a size bigger than usual... The tight kits we often see are the player issue ones that are sometimes skin tight, but the replica's are nowhere near that.
That looks accurate enough. For those that don't remember, Nike gave us the original 55 million almost immediately to help pay for the new stadium. And then an additional million per year based on sales, I believe (that's why the numbers have a range). As part of that deal, they had an option to extend for three years which they took because by that point it was well below market value. So that's why this graph is split up into 7 and three year points.
Perhaps I came in with lower expectations, but these are "pretty good" imo. There's a few items I like a will plan to buy. The only thing that bothers me at first glance is that navy training jacket in the lower right - looks like it's from a Sp*rs kit only with a different badge on the chest. Horrible.
God I hope those yellow & blue kits are just for training, not match day. They're awful. In the end I think it's safe to say that Nike does a classier kit than Puma. But if we get millions more from Puma then I guess it's worth it. Maybe whoever oversees kit design for the club, will try to temper Puma's tendancy away from simple classy. Not holding my breath though.
That yellow and blue has the same template as the released warm-up we've already seen -- probably an away pre-match top.