I'm not sure how much actual thought/analysis is being put into their ratings and rankings. I think they play the PR angle. They are a paid media site, so the more shuffle/churn they can get in their rankings the more exposure they get to different audiences. They also like to be more inclusive, definitely spreading the spotlight to schools outside the usual suspects (which is a good/bad thing depending on how you look at it). Having 7/8 ACC schools/players in your rankings (even if deserved) isn't going to get you the same exposure as if you highlighted others (maybe slightly less deserving from a performance perspective). You have to take what they're doing with a huge grain of salt. Teams that aren't normally in the rankings or don't normally have players rated that highly eat this shit up and promote the crap out of their site when they get mentioned.