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Got it. -FS

That was a great response, much more detailed as far as the match was concerned than my piece. Thanks for sending it along! Also, feel free to...

Found this thread from the link to my work. I'll just throw out the caveat that I'm not sure where the licensing deal falls between Soccer...

I see many of you have yet to click the "lose by two" option in your poll. May I recommend it as the specialty of the day?

Oh hai Crew fans. While you're busy pumping up your eurosnob cred by tossing around the word "brace", I'm plotting your team's ultimate...

Correct me if I'm wrong, but I think the 20 LFPs actually owned a slice of the league. I guess you could call it classist, but WUSA business plan...

MLS works to distinguish itself as "soccer", a brand that is different from the other pro American sports. Which is why it doesn't care about...

Re: WPS in crisis-Gold Pride folds; MLS implications? I believe you are incorrect. When WPS started I think it was using SUM for marketing...

Me either.

Re: WPS College Draft Per a league source, the 2011 draft will be conducted "virtually"....

Timeless writing never goes out of style. And the MLS website is still shitty. In all seriousness, Sports Business Journal did a report on...

I agree with just about everything you've said here, but would simply add that marketing is also about converting people who know about your...

Actually, with the exception of needing to spend a lot of money, I think it is a part of marketing's job (I talk as though it is a department) to...

I don't dispute that this type of audience-building needs to happen as well. In fact, I think it does. And right now MLS has very little to...

Thanks. All I really did was flesh out the main point and maybe frame it a little better, but was not an easy piece to write. The topic really...

monstar, Autogolazo and Stan all make good points. At the same time, I thought the underlying point of the article was a good one. I think it's...

And Battra and I already went over this very point in this very thread and I told him I saw his point of view. At the same time, I think that...

What are you talking about? Nothing I wrote was based on whether Cooper used his position at NASL to swing a deal. Apologies to the Athletica...

I had seen that. In one of the comments on my post, there was some question as to whether or not Cooper's position with NASL influenced how the...

It most certainly does, specifically in the way the new ownership group was constructed. Athletica going down didn't start with WPS saying they...

I don't think anyone here is saying that. Cooper has never pretended to be the only person in his group. But with the WPS bid, he was certainly...

I see your point. I've already said I'm going to revise that section. I'll take what you've said here into consideration. At the same time,...

And it doesn't seem like anyone knew Cooper was no longer the owner until it was too far gone. Why was that? Furthermore, the contractual...

You're right about the WPS model not having money in it. Likely a strategic decision to lower the cost of entry and get more investors. Of...