Rumor: The Coming <soft> Rebrand

Discussion in 'Chicago Fire' started by Jasper_Black, Jul 23, 2018.

  1. lethargytartare

    lethargytartare Member+

    Oct 2, 2000
    Magrathea, Horsehead Nebula
    Club:
    Yeovil Town FC
    Nat'l Team:
    Scotland
    and really stupid.

    the FC vs SC thing is silly AF. The game is soccer in the US. it was soccer in England until they decided they didn't want to play a game with the same name as the game Americans were playing. Insisting on calling it "football" is just poseur nonsense.
     
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  2. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    Talk about penny wise and pound foolish.

    They have one chance at delivering the necessary message for this to succeed financially: "The Bridgeview Fire are over, this is going to be seriously, genuinely committed to being a big, bold project worth paying attention to".

    It's over, they've blown it. The soccer side may very well find its way to success, but the opportunity to be a box office draw like Seattle or Atlanta is already dead, and no amount of on-field success will change it.
     
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  3. chiladd

    chiladd Member+

    Mar 21, 1999
    Chicago
    Club:
    Chicago Fire
    Channel 2 news may be doing a piece on the gang angle.
     
  4. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    Yes, looking at it induces spontaneous and violent vomiting.

    When you are done puking your guts out, you have an empty stomach.

    Time to hit up the snack bar!

    I heard they are dumping Motorola as the jersey sponsor and going with Ipecac.
     
  5. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    Also EVERYBODY in the world (who has even a passing familiarity with the sport) knows when someone says "soccer" it means "football" to them.

    Very few people in the US (outside soccer fans here) know that when we say "football" it means "soccer" to us.
     
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  6. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    #1006 xtomx, Nov 22, 2019
    Last edited: Nov 22, 2019
    Oh, please do.

    Oh, please, please, please do it.

    Humiliate the living hell out of the team for this debacle.

    By the way, this makes very sad to say. I have been really optimistic about the team since before the October 8th announcement. The team has made so many positive moves.

    This is a huge, huge step back.

    It needs to be called out and reversed.
     
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  7. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    ...all to be returned the day after Christmas.

    Clueless Parents: "Son, we bought you a Chicago Fire (FC) jersey"
    Son: "Great, is a Bastian jersey or a Blanco Jersey? Maybe a vintage Hristo jersey. I have always wanted one of them! Oh boy.
    Could it even be an Evan Whitfield (nod to our friend TyrusRose ;)) jersey?!?"
    Clueless Parents: "Open your present."
    Son opens, sees a blue piece of crap with a bad MS Paint oval logo, and begins to vomit uncontrollably.
    Fortunately, he misses the actual jersey with his spewing...so he can return it the next day.
     
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  8. lethargytartare

    lethargytartare Member+

    Oct 2, 2000
    Magrathea, Horsehead Nebula
    Club:
    Yeovil Town FC
    Nat'l Team:
    Scotland
    I used to be one of the "the game I play is the real football" guys - I think it was a reaction to the general hostility toward soccer in this country, particularly in the sports media.

    To keep playing this game today feels to me like holding on to a grudge from high school.
     
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  9. White/Blue_since1860

    Orange14 is gay
    Jan 4, 2007
    Bum zua City
    Club:
    TSV 1860 München
    Nat'l Team:
    Germany
    Why are MLS teams pretending to be clubs anyways? Clubs in Europe were naturally grown clubs with actual members while in MLS fans are thought to be just consumers and customers. It's like a McDs franchise trying to pretend they're a small 50s burger grill around the corner
     
  10. lethargytartare

    lethargytartare Member+

    Oct 2, 2000
    Magrathea, Horsehead Nebula
    Club:
    Yeovil Town FC
    Nat'l Team:
    Scotland
    imo, it's euro poseurs all the way down.

    funny thing is, they got it all entirely backwards.

    in 1996, they went all ABA flash colors, stupid nicknames, stupid rules, when the entirety of their main potential fanbase had been watching foreign soccer almost exclusively and would have embraced euro-centric naming conventions.

    now it's 20 years later, MLS has largely established itself as a significant soccer league and global brand. And now one by one teams are throwing away their actual history in favor of this poseur shit.

    it makes no sense to me.
     
  11. SL33P3R

    SL33P3R New Member

    May 7, 2010
    Club:
    Aston Villa FC
    Nat'l Team:
    United States
    Absolutely horrible rebrand. The only thing wrong with the Fire was the product on the field and management. Should have kept the brand equity. The look rocked!
     
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  12. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    Probably - and probably with a little more 'meat' in the backstory, rather than the reach of 'Fire Crown'. Maybe it would have alluded to the history of the club or something, and not had to share a story with the name they decided to keep. Seems way more likely the design was ready to go without the Fire name for a while than the design being tweaked after deciding to stick with Fire.
     
  13. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    It comes straight from Joe Mansueto:

    “As a Chicagoan, it was important to me that our new brand identity reflect the power of our city’s origin,” said Chicago Fire FC Owner Joe Mansueto. “I’ve always loved the Chicago Fire name. I think of the people who rolled up their sleeves and committed to rebuild what would become a world-class city, one that my family and I love so much. The new badge including the Fire Crown represents that spirit.
     
  14. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    Oh, they were going to change the name to "Chicago (Latin) Kings FC as an homage to Chicago's Hispanic community"-Nelson Rodiguez (okay, I made that up)
     
  15. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    Preach, brotha.

    There's a reason MLS' biggest paradigm-shifting successes keep happening by accident.

    The core correct premise of the SUM cartel is that soccer in America is a can't lose proposition. Lamar Hunt, Phil Anschutz and the gang had that right from the beginning. The powers that be have never understood what they're selling in any more detail than that, and every time their successors try to get their hands in the dough, that cluelessness is revealed more and more.
     
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  16. splunge63

    splunge63 Member+

    Mar 30, 2014
    west burbs
    Club:
    Chicago Fire
    Oof! Guanotastico gigante.
     
  17. harrylee773

    harrylee773 Member+

    Jul 28, 2004
    Chicago
    Club:
    Chicago Fire
    Nat'l Team:
    United States
    You know, sometimes, as the guy that signs the paychecks and makes the big decisions, it’s best to just stay out of the way entirely :/
     
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  18. xtomx

    xtomx Member+

    Chicago Fire
    Sep 6, 2001
    Northern Wisconsin, but not far from civilization
    Club:
    Chicago Fire
    That is why I was less concerned about Hauptman than the idiots, morons and Assholes he put in charge.

    Of course, Hauptman was an idiot, moron and asshole, but he stayed out of the way. The problem was that the checks weren't there most of the time...and he sucked.
     
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  19. moleman

    moleman Member

    Jan 7, 2017
    They used them interchangeably and then stopped at some point, but your point remains

    I think in a few decades soccer will win the “football” name game as youth participation for American football falls off a cliff. In any case it’s semantics and to your point likely a residue from the old days when it was popular to make fun of saaaaawker.

    It’s totally inauthentic to your point. The reason they do it is because if these are just franchises rather than “clubs” why should anybody be an “ultra” or a “supporter” rather than a docile fan like in all other U.S. sports where you sit quietly and eat unless the loud speaker says it’s time to clap your hands, make some noise, or yell de-fense.

    MLS sells itself not on the quality of the play (inferior to best leagues in the world) but on a “supporter experience” which you don’t see in any other U.S. sport. It’s pure marketing plain and simple. No basis in realty like most advertising.
     
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  20. Pennsylvania Dave

    Jul 31, 2012
    Club:
    Chicago Fire
    #1020 Pennsylvania Dave, Nov 22, 2019
    Last edited: Nov 22, 2019
    I agree. Trying to support this club is like loving a drug addicted family member who steals your sh *t to buy drugs and you wish they'd get arrested or come close to dying once because they need a wake up call and won't listen
    to your advice even though you are the ONLY one who actually cares. This club just keeps ignoring it's fans and sh*tting on it's history.
     
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  21. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    A thought on a minimally invasive way to Chicago-ize the badge and get rid of the Latin Kings issue.

    [​IMG]
     
  22. GHjelm

    GHjelm Member+

    Apr 23, 2008
    Batavia
    Club:
    Chicago Fire
    #1022 GHjelm, Nov 22, 2019
    Last edited: Nov 22, 2019
    This could be a back door out of this dumpster fire if it happens.

    "We realize the potential danger caused by the unintended similarities between our new design and those of local criminal organizations. The safety of our CFFC family (the players, fans, and employees) always comes first. For this reason, we will no longer be using the "Chicago Crown" logo and will immediately begin a new process to create a badge that fits with our uniquely Chicago identity. To that end, we're happy to announce that we will be working with a large group of fans as well as local designers and stakeholders to gain their input into what they would like to see on a crest going forward.

    Thank you for your understanding,
    Nelson Rodriguez/Joe Mansueto

    Be Chicago. Be Football. Be a Club."

    Took me 2 minutes to write, feel free to use this NRod.
     
  23. GHjelm

    GHjelm Member+

    Apr 23, 2008
    Batavia
    Club:
    Chicago Fire
    Saw some similar stuff on twitter. Change that ugly yellow to sky blue and I actually like it.
     
  24. Fighting Illini

    Fighting Illini Member+

    Feb 6, 2014
    Chicago
    #1024 Fighting Illini, Nov 22, 2019
    Last edited: Nov 22, 2019
    This works fine too, aesthetically.

    [​IMG]

    But if you're serious about addressing the gang connotation, maybe that's not quite good enough. (Maybe if there wasn't the gap in the middle of the star?)

    It should also be a circle.
     
    wolvesfirehope repped this.
  25. Martininho

    Martininho Member+

    Feb 13, 2007
    Chicago
    Club:
    --other--
    Nat'l Team:
    United States

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