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BigSoccer Advertising Info |
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ABOUT BIGSOCCER |
What is BigSoccer?
- BigSoccer is the largest community of soccer fans on the web and one of the largest online communities of sports fans
- BigSoccer was established as a fan site in 1995 and has grown organically to become the leading North American soccer website not owned by a major media company.
- BigSoccer is a place for US soccer fans to come to discuss their love of the game of soccer.
- BigSoccer has the following content areas:
- Message Boards
- The BigSoccer message boards are the web’s most active soccer forums and the second largest sports forums (source:Big-Boards.com). With nearly 150,000 registered users and over 16 million posts, the BigSoccer Forums are known throughout the web as the place where the most knowledgeable and taste-setting voices on the web spend their time.
- Blogs and Featured Bloggers
- Launched in 2006 for the World Cup, the BigSoccer Blogs are dozens of blogs by BigSoccer users on many different topics of soccer.
- BigSoccer prominently features a number of highly talented bloggers writing short and long form pieces on both soccer news and opinion. Occasionally incendiary and frequently controversial, the BigSoccer Bloggers are a must read for both casual and serious soccer fans.
- Leagues and Clubs
- Live results plus tables and fixtures for 1200 teams in 70 leagues around the world.
- User controlled wiki features including club history, rss headlines, bookmark links, and more.
- BigSoccer Shop
- Since 1999 the BigSoccer Shop has been the best online source of merchandise for soccer fans. The BigSoccer Shop has 17,000 items including hard to find clubs and national team kits from around the world.
- BigSoccer TV Schedule
- Launched in 2007, the BigSoccer TV Schedule features viewing information for matches from dozens leagues and tournaments.
- BigSoccer has been featured in many national and local media outlets such as the New York Times, ESPN, BBC, Sports Illustrated, The Wall Street Journal, The Sporting News and more. SI called BigSoccer the "nerve center of American soccer."
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Why advertise on BigSoccer?
- BigSoccer allows you to specifically and affordably target the coveted 18-34 male demographic
- BigSoccer allows you to engage with US sports fans at a grassroots level
- BigSoccer user are more affluent and better educated than most other sports media outlets
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BigSoccer Demographics
BigSoccer Age Distribution

- 90% male
- Age distribution
- 44% ages 18-34
- 70% ages 18-44
- Residence
- Education
- 67% have a bachelors degree or higher
- 86.5% have some college or more
- Household income
- 43.5% more then $75,000 per year
- 60.5% more then $50,000 per year
Source: 2007 user survey |
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BigSoccer Traffic
In 2007, 7,091,605 people visited BigSoccer making 19,148,341 visits and viewing 168,331,235 Pageviews.
- BigSoccer receives over 700,000 unique visitors every month and much more during special events such as the World Cup and European championships.
- BigSoccer typically receives 13-17 million page views each month
- BigSoccer visits usually last a bit over 10 minutes
- 54% of BigSoccer users return daily
Source: Google Analytics |
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| BIGSOCCER ADVERTISING OPPORTUNITIES |
Integrated Opportunities and Full Site Sponsorship
- Custom solutions built on a case by case basis
Third party ad serving is accepted
Rich media is accepted
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Display Ads
- BigSoccer offers the following display ads:
- 160 x 600 Leaderboard
- 728 x 90 Skyscraper
- Third party ad serving is accepted
- Rich media is accepted
- Display ads must be 30k or less file size
- Both units are available on every page on the site. You can see these units in the screen shot to the right.
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Text Ads
- BigSoccer offers text links on every page of the site
- Format and policies follow Google’s AdWords
- Maximum of 4 text ads are available on any page
- Text links appear below the skyscraper as in the screen shot to the right.
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Forum Sponsorship
- Individual BigSoccer forums can be sponsored.
- Sponsorship consists of the following:
- Sponsor message below the forum description on the main forum page and category pages
- Sponsored message is limited to 50 characters
- A sponsored post placed at the top of the forum for the length of the sponsorship
- Sponsored post content
- Post title is limited to 50 characters
- Post body is limited to 150 words
- Maximum of 4 links in post body
- Examples of forum sponsorship are in the screen shots to the right
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Custom Advertising
- BigSoccer offers custom sponsorship programs to help you reach your audience with the right message
- We offer Total Reach, Roadblocks, Store Promotions, Email Sponsorship and Site Takeovers
- Custom programs start at $10,000
- Please contact us for more detail
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| BIGSOCCER ADVERTISING RATE CARD |
- Display ads
- Run of site CPM rate for Leaderboard and Skyscraper: $7.50 CPM
- Minimum buy is $1,500
- Text Ads
- Run of site CPM rate: $1.00 CPM
- Minimum buy is $500
- Forum Sponsorship
- 1 forum $250 per month
- 5 forums $1,000 per month
- 10+ forums $150 per month per forum
Please contact us for more information about advertising on BigSoccer. |
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