Man I remembered going to Lotte Giants game and I'm not even a baseball fan. The atmosphere was pretty fun with lots of singing and chanting (Busan Galmaegi) and eating food sigh. But when they started to lose 11-2 everyone started to leave. What they should do is do everything that's KBO is doing and for international/Asian exposer, they should try to mimic Kpop. Asians love everything Korean especially the SEA.
Won't happen. Premier League teams have been working their arses off trying to establish themselves in SEA and China for a while now, and it's worked. I doubt they would give a f*ck about K-League and rightly so.
Depends on perspective. Hollywood is dominant in the globe but doesn't prevent other parts of Asia from consuming Korean media.
The boom in Korean entertainment in SEA was because the relevant parties identified the niche beforehand, and made sure that Korean entertainment gained a foothold there before Hollywood, etc... did. The Premier League following in the SEA is huge already, and many clubs are concentrating their efforts in wooing the fans in SEA.
I don't find the Premiership a threat to be honest and I don't find it to be a substitute. Despite the cult following, it will be hard for the average Asian fan to loyally follow the league by watching games at 3 in the morning. In this respect, our niche is the time zone difference - they can enjoy the sights and sounds of a distinctly Korean game, a Korean atmosphere and their favorite K-Pop idols. None of which the English can provide. The issue at the end of the day is whether they're willing to pay. I don't care if they watch or not. The league needs to focus on new fans, the average, general consumer. It is irrelevant if Indonesia faithfully consumes the K-League. As long as they are willing to pay money to broadcast it. It is irrelevant if we don't have any repeat customers from other parts of Asia. As long as they're willing to make a short detour after they've shopped for cosmetics at Ehwa Womens University.
Lol I know way too many Asians that are really into Korean culture in general not just kpop. They seem to really identify with it a lot it seems. So in the future, we can package K-league into the Korean culture (Hallyu) and we export that as well. We can start buying some of the best SEA players like how K-pop groups have other Asians as members. They might not be good enough for Premier League, but atleast they'll be good enough for us. By the way, this is long term plan when things get better. K-league should worry about other things before we do marketing outside Korea.
lol if we broadcast it in Indonesia right now and they see all the empty stadium, I doubt they'll care to watch it. This should be our last marketing strategy after we get Koreans in the stadium.
Yea, I mean ain't nobody watching this league as it currently stands. LOL. But the brand and market potential is there. Nobody is doing anything, though for reasons as aforementioned.
You're confusing broadcasting and spectating a match. The quality of the match becomes very important when it comes to TV rights, as the match-day atmosphere becomes a lot less important since the customers are behind a screen. Also, most of these K-pop performances take place during half-time, when broadcasters show commercials. If they want a match-day experience, they will go to their own leagues. Look at the successes of Vietnamese and Thai leagues. For now, given that many of SEA nations' own entertainment industries are not developed enough. A similar phenomenon was found in Korea, where HK or Japanese films/dramas/music were the sh*t, until the 90s, when Korean entertainment industry started to kick-off, in terms of quality and size. This is backed up by the fact that Japan is also experiencing a huge boom in SEA tourism and interest. The football clubs in SEA already provide more spectacle/atmosphere than Korean clubs.
Not really. Koreans consume MLB, KBO and the NBP without cannibalizing one or the other. The quality of the league has nothing to do with. See post of above. It's a misconception to think that one league is a substitution for another. And what success?
Domestic leagues and foreign leagues, not necessarily, but there is definitely a competition between foreign leagues. The KBO support comes from those that attend the KBO matches. As for NBP, I'm guessing you mean NPB, and the following of NPB is small and is primarily around following the KPAs in Japan, and even Lee Dae-Ho and Oh Seung-Hwan had complained about the lack of attention NPB gets even then, given that it clashes with MLB as a foreign league in Korea. Give me an example of sh*t league with tonnes of foreign attention. A special niche could be created if we can sign a well-known SEA footballer who will play week in week out in K-League. http://backpagefootball.com/rapid-rise-thai-premier-league/98942/
Now I'm confused on what you're arguing. Are you saying that people won't watch the K-League (or any other asian league) because of the Premiership? I've indicated that that's unlikely because of different time zones - I have yet to hear a valid counter argument. Why can't you watch a live asian domestic club team during the day and catch the premiership re-run? Why do these activities have to be inclusive? Great article, actually. But doesn't have hard data other than 30,000 + fans cramming into a stadium capacity of 10,000+. How much are per seat costs, advertisement revenue - I mean, those tickets could've been free for all I know. The J-League is perceived as a "successful" league but I bet it's barely breaking even (which is actually respectable), which is hardly an indicator of success. Yes, there may be a correlation between attendance rates and success but I will need more data to be convinced that the Thai Premiership is relevant.
I don't think people will always flock to higher quality. By this logic, nobody would support Crystal Palace and they can watch Barcelona. Shite is relative. There will be plenty of people that would call the English Premiership shite compared to La Liga or the Bundesliga. Truly, there is no merit in me watching Burnley vs. Jason Bournesmouth. But people still do and the Premiership is entertaining as fck. We need to carefully study why. This IS science and there is an explanation why. I'm just pissed off that nobody is performing this analysis.
Matches are recorded and rerun. And you haven't given me an example where this is indeed the case either. The question is what would attract the viewers to K-League? There is absolutely nothing at the moment that does so. All comparative. More successful than K-League.
But Barcelona attracts much more global audiences. No? It's obviously not binary as some people enjoy supporting lesser known clubs, sure. Also you are disregarding the little niches that different clubs may have. For example, Leicester City enjoy a big support in Thailand thanks to Thai owners. Also, Premier League is one of the best leagues in the world. There is a huge gulf in talent between that and K-League. What would be worth studying is how the Premier League managed to turn itself into a global brand and much more commercially desirable than other leagues that are as successful, such as Bundesliga and La Liga. But again, how much this applies to K-League is another issue.
I don't know how many times we have to revisit this because we all know what the answers are and I've restated this a number of times within this thread. The question is not what figuring out the issues and the answers but how to execute. Here is a summary: Reduce supply: The league suffers from a supply problem; there is excess production and supply over demand. In economic terms, this is called deflation. There are lower quality goods sitting in inventory and depreciating in value. To fix this issue, there need to be less teams and less players, all together. Enforce accountability and relax on regulations: There is too much red-tape and tax-payer funds available for this league to fail. Teams can easily write off losses by getting a tax break. Teams won't need to consider improving facilities because stadiums are tax-payer funded. If the teams aren't responsible for their own bottom line and won;t ever fail, there will be no incentive for them to improve. If teams aren;t profitable, they need to leave the league a la bullet point above. Revisit TV Deals: Re-negotiating a free commodity to become a paid commodity is no easy task. Broadcasting football was always given away for free. Nobody wants to pay for something that has been free. But it has to get done. KBO TV deals are around 22 million a year for a league for 10 teams or less. Inclusive of World Cup packages, I think the K-League should be doing better than 22 million. And these funds need to be distributed equally among all participating teams. It's an uphill battle but it is a battle that must be won. Make youth development a KFA program, not a club program The reality of the landscape is that youth development is still executed at the local school level, not club-run. There are highschools that are affiliated with professional clubs but that's simply namesake. Our U17 generation aren't getting much PT as they're benched by their grade 3 seniors. This explains why that we haven't qualified for many U17 and U19 World Cups, compared to the senior KNT level. Instead of forcing clubs to run their own format, the KFA needs to consolidate, integrate and completely fund development. This will also address inconsistent quality issues, as seen by European nations like England. Re-assess target customers: We need to ditch existing supporters' groups. They are negligible, repeat customers who do not spend money. Instead, concessions must be made for new, potential customers. (Re)Define the K-League Experience: What makes the K-League experience a unique one, over it's European counterparts? The KBO may give us insight. Again, in terms of what? The Thai Premiership can have 30,000 fans week in and week out but if their sponsorship deals and TV deals aren't even a fractio nof the K-League, I would not consider it to be a success.
So why can't Incheon enjoy a niche for buying Vietnam players? Also, the K-League is one of the best leagues in AFC. There is a huge gulf of talent between that Thailand. Basically, what's your point? What are you arguing against?
Thai League = new 3 yr deal is expected to be 104m euro J League = 2 billion USD for 10 yr deal C League = 1.45 billion USD for 4 yr deal A League = 29m USD per season. Next contract to be 2x (around 60m) per season K League = umm? do they even have one?
Another niche is that our league is of a standard where SE Asian players can actually play. Edit: I should clarify, I have no idea if this would be a valid product for SE Asians. But it seems silly to categorically rule it out with little research.