You've got to say safety, for at least the first season, because unrealistic expectations can get you killed, especially the next season
Say, all of a sudden, Wolves become, for whatever reason, the "it" club in England, and they become everyone's favorite for the title. The season plays out, and Wolves wind up 15th. What's the message? Did you succeed at avoiding relegation (which is the primary goal for a newly promoted team), or was it a failure to win the title? And how does that ruling effect the next season?
Personally, I look at it in either a 3 or 5 season plan. Year 1 after promotion should be focused squarely on finishing 17th, or higher. Year 2 (and 3 if you use the 5 year plan) should be spent creating a side that, while it may not challenge for the title, is also not in the relegation scrap. Say a 9-13th placed side. If you're using the 3 year model, year 3 is when you start to mount a serious title challenge. Otherwise, the year 4 goal should be a European spot, with the title challenge beginning in year 5. After year 5 (or 3, if you're using the shorter model), anything less than a European spot can realistically be called a "dissapointment".
Now, this plan may not fit with a "win now" culture, but it seems to me to be the best way to make sure that it's not another 19 years before Wolves are in the Premiership again.
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