[ne plus ultra]

Major League Soccer has quietly implemented a major cross-marketing effort with the National Realtors Association.

From here on out, Major League Soccer will help market the NRA's "Mulitple Listing Service" by putting the initials MLS on most of its materials, in stadiums and on its broadcasts.

Meanwhile, The Realtors have agreed to help spread the word about Major League Soccer by putting the initials MLS in the windows of thousands of realty offices across the country.

This could be big. I've already seen it in effect as I visited a couple realtors this week.

[kenntomasch]

This will come in handy when San Jose is moved, as their players and staff will need new housing wherever they land.

[monster]

Or maybe you are thinking about the Multiple Listing Service which Realtors have had around for ages.

[JohnnyRev]

Be careful when you use the word REALTORS. It is a federally-registered service mark owned by the National Association of Realtors.

[eric d]

Well maybe they can help. Looking for about 50 acres of land for a commercial development with river views in Harrison New Jersey. Any deals out there?

[kenntomasch]

Originally posted by monster
Or maybe you are thinking about the Multiple Listing Service which Realtors have had around for ages.

Or maybe he was joking.

[Northside Rovers]

But for God's sake, please don't call them real-a-tors.

[SoFla Metro]

Originally posted by Northside Rovers
But for God's sake, please don't call them real-a-tors.

They'll go nukular on you

[QPR Kevin H]

Originally posted by SoFla Metro
They'll go nukular on you

And you'll end up in an amb-u-lance

[SoFla Metro]

Originally posted by QPR Kevin H

And you'll end up in an amb-u-lance

Just so long as I don't fade into Bolivian