Julie, Karen, Amy? what says you? would you be offended to have a young lady walk up to you at a bar and had you a flier or info on the revs. I think it makes perfect sense for this to be all females and not just from the fact that (using garrett's numbers) 75% of fans are guys. I think that if a guy came up a woman at the bar and started talking revs/sports and handing out fliers it would come across as creepy and i think that most women would ignore it completely. Having a woman do it, every guy will at least listen/read the flier, and most women will as well because they won't feel like they are trying to be "picked up" I could be way off base on this so any women on these boards please correct me if you disagree, but this is how I would look at it if I were a woman.
Just asked the girl that I live with if she finds it offensive.. Garrett: Jill do you find the idea of a "Revs street team" made up of attractive chicks, sexist? Jill: Like the Red Bull Girls? Garrett: Something along those lines, yea. Jill: Haha, no. Why? She is now considering it as a potential part time gig.
you are sexist for bringing it up. would it be racist if it was an all-black dance team? no, so who gives a shit. a bunch of girls, who want guys to look at them anyways, are going to go around and help market the team. sex is the oldest industry in the world for a reason...because everyone loves it. im going to go jerk off to a few pictures of someones daughter right now, because it is fun.
I'm honestly not concerned about the sexism part of this, though it is an interesting point to debate. I'm looking at this as an incredibly low-budget, low-tech, low-effort, low-success rate marketing attempt. It's hardly more than a token "we're trying". The supporters' season ticket thing was much better, and will probably make a substantially greater difference in revenue and ticket sales than this "here's a young woman with business cards, let's call it marketing." It's bush-league. And I don't mean that in the sense that it's unprofessional, I mean that in the sense that it's incredibly paltry. It's not even a proper nod to the idea of grassroots/viral/word-of-mouth marketing that the team desperately needs. They shouldn't be sending four 23 year-olds to the 99 restaurant, they should be turning up at OTH games or rec leagues for the 20+ set and handing out discount vouchers or even some free Cat. III tickets and asking them to tell their friends that it's available. They shouldn't be playing to the "ooh, pretty face, must be important" crowd, they should be showing those same players in the immigrant leagues images of supporters' sections in Brazil, in England, Germany, Spain, and saying "the only way we can make this happen here is with your help. $200 gets you 20 games, and we're the only live men's game in town. Sure, you could go watch Arsenal or Barca or Santos at the bar down the street, but you're not going to have this atmosphere in a bar." Why in the name of all that is holy is this not among our main selling points? If we've decided to stop the pathetic "get your kicks" movement and try to get the "just coming into having spending cash and mobility" demographic, why are we seemingly just conceding that they'll be more interested in watching on TV? If we can't get public transit in the immediate future, then find a goddamn way to get people to the games. If we really have to be low-budget about this, why aren't we arranging bus trips from every college within 150 miles and offering a $15 bus-ticket-and-personal-pizza thing? How much could that possibly cost the team? Paper every campus in that area promoting the trips. Don't make it just one "college night", to hell with that, make it once a month for each college, give the students a chance to fall in love with the team in person, not on TV, and certainly not because some 25 year-old interrupted the Red Sox game at the bar to hand out some printed cardstock. That is what viral marketing is - getting them in the door and getting them to tell their friends without putting them on payroll. This "street team" bullshit is a step backwards, and it's pathetic.
If it was a woman that got the job because she loves the team, knows the players, the history, and really cared about the Revs I would have no problem. It it was some tart with a big rack that can't name a single player besides Twellman, I would want to punch her in the mouth.
I think they were in the fieldhouse a few weeks ago, right after the SuperDraft. I think it is stupid.....BUT as having admitted in the past that watching 22 guys run around in shorts for 90 minutes is porn to me, I can't/shouldn't really complain. I don't want cheerleaders, and as long as they don't get in the way of viewing the game, I could not care less. I think the wording of the press release is probably more offensive and sexist then their role will entail.
Although I agree with your overall point and I think the college thing is a great idea, what the above is telling me is that you would rather have nothing than have this. I am ok with the revs trying and failing. Maybe this will work (potentially not as well as your plan) but since it is so low budget it should pay for itself if it gets 10-20 extra people to the games over the course of the year. I don't see why it's bad to have something at all (no matter how "bush-league" it is) when the other alternative (for now) is nothing. We have to start with something and what it sounds like is that people here would rather have nothing unless it is absolutely perfect and guaranteed to work. That's just plain stupid.
I don't think the idea is particularly bad, especially given the clear change in marketing path toward the adult, and presumably adult male market. However, the ad itself (Rev's Girls and the fact it reads a bit like an ad for a job at the Foxy Lady) really is off base.
No you're wrong Dan! We must remain miserable forever! We can't change anything ever!!!!11! Keep the supporters section a quarter full!!!111 NO CHANGE EVER!!! DON'T TRY!!1!111!
omg the kids!!!!!! Think about the kid s a-hole!!!!! They are going to burst into flames!!!!!!! Ahhhhhhhhhhhhhhhh
Yeah, why change? The soccer mom crowd is fantastic, ans establishes the team as probs the most supported team in the league, if not world/universe.
I don't have a problem with it. I go to Revs games to watch the "local" professional soccer team play and to support them, not to stare at women. Considering how many people out there drink beers like Coors Light and Miller Lite (beer brands that use sex and masculinity as selling points), watch hockey games for fights, or watch NASCAR for car wrecks, then this promotion will probably bring more faces to the stands or away viewings. And considering how paltry the Revs attendance can be, that is a good thing.
Thats just dumb. Her job is not to know the team and all of its players and history, its to promote the team. Nobody will ask her to name the roster or anything like that, they will hopefully say damn she's hot and then look at the flyer or go to a game or whatever. Grow up, this is how marketing to adult males goes. Hot girls! Is it wrong to target a demographic? This may not be the best idea, but this is 100000 times better than sending TnT and Shalrie to a bar to sign autographs. How well did that work out?
Yeah you might want to punch her in the mouth, but I'm pretty sure she would resonate much more with the intended demographic than your superfangirl...unless superfangirl was cute with a good rack. why can't people understand that this is nothing more than another marketing ploy by the team to try and lure fans in who have otherwise ignored the team? if it works, im sure you wont object to the extra fans coming to games. it is no different than the beckham extravaganza, except that it will cost a couple dozen million dollars less to pull off.
http://northharris.lonestar.edu/112880/ A "Dynamo Girl": 32 years old Single mother Runs a non-profit after school dance program for kids Is she an awful person and a sl*t for wanting to be part of a dance team and show herself half-naked in front of a majority-male audience in Houston? Are the Dynamo a sexist organization for helping her realize a dream? The line between those crying "sexism" and being puritanical judges of others is pretty frickin' slim.
No, just as long as it's my demographic. The FO knows who is going to beef up the atmosphere. The Fort. And they know who frequents the Fort. Adult male 18-34. And anybody who watched 3 minutes of television know the best way to market to them is hot women. But now the FO is doing something wrong because it's alienating people who don't fit into the primary demographic. Soccer mom's got their chance and the atmosphere sucks and attendance is about what the Dow Jones is now. I'll tell you this though. For every enraged parent who don't want their kids thinking sex will sell and refuse to go to games, there will be 5 new fans that these girls bring from a bar to Gillette. And those guys will buy beers and not value meals, and will buy jerseys and not stickers, and will tell there friends who can afford to go to a game, not their teammate who has to beg her mommy and daddy to go to a game cause Suzie goes.