New Sponsorship and Kit

[wingman8]

QPR has made an agreement with lotto to become the kit manufacture and kingfisher will be the sponsor. The new kit will be released tomorrow.

I just hope they keep the hoops for the new kit. I havent seen any lotto kits with hoops.

http://www.timesonline.co.uk/tol/sport/football/article3607745.ece

[Atouk]

No Kingfisher. Lotto will be both the kit sponsor and kit maker.

http://www.dailymail.co.uk/pages/live/articles/sport/football.html?in_article_id=544830&in_page_id=1779&ito=newsnow

Queens Park Rangers have unveiled Italian firm Lotto Sport Italia as the club's new kit sponsor in a £20million deal — one of the most lucrative in Championship football history.

The five-year contract with the Italian clothing giants is Rangers' biggest-ever commercial deal, although the amount is dependent on the club's success.

Chairman Flavio Briatore, who took control of QPR last November, said: "This is the first significant new partnership for the club since I became involved and I am very excited about it.

"Lotto Sport Italia are the perfect fit as our new kit supplier. I am certain that their involvement will benefit us on and off the pitch.

"I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain."

Lotto Sport Italia's arrival will increase the Italian influence at Loftus Road, already epitomised by Briatore and manager Luigi De Canio.

The new contract also includes an annual investment in QPR's "Football In The Community" scheme.

Amit Bhatia, the club's vice chairman, added: "We will wear our newly-sponsored and newly-designed Hoops proudly as we continue to progress towards promotion."

The new kit design for next season will be revealed at a later date.

[Atouk]

It's Official! (http://www.qpr.premiumtv.co.uk/page/NewsDetail/0,,10373~1273362,00.html) The release says they'll be the kit supplier -- it doesn't actually say they'll also be the kit sponsor, so might we also have more money coming in from Kingfisher or someone for sponsorship?

CLUB STATEMENT: QPR & LOTTO SPORT ITALIA
Posted on: Tue 25 Mar 2008

Queens Park Rangers Football Club are delighted to announce next season's Official Kit Supplier will be Lotto Sport Italia.

The deal could be worth as much as £20 million over five seasons, depending on the success of QPR as the Club embarks on its mission to achieve Premiership football. This represents the most lucrative sponsorship deal in the Club's history.

Lotto Sport Italia will be providing new home and away kits and training wear for the First Team through to the Centre of Excellence, as well as developing additional lines of stylish and fashionable QPR branded clothing and shoes.

The contract also includes a substantial annual investment for the duration of the contract into QPR's "Football In The Community" Scheme, which will assist the department's continued efforts to improve the standard of life for people within the local area.

Andrea Tomat, President of Lotto Sport Italia, said: "We cannot wait to start this new alliance with a team that we feel very close to Lotto. This is an important partnership which will enhance the brand awareness of Lotto not only in the UK but also at international level, thanks to the worldwide media coverage of English football and in particular of Queens Park Rangers and the club's new owners."

"This partnership with QPR will also see both parties develop mutually-beneficial commercial ideas along with new product lines - also for leisure wear - inspired by the team with an unmistakeable Italian touch."

Flavio Briatore, Chairman of QPR Holdings Limited, added: "This is the first significant new partnership for the Club since I became involved, and I am very excited about it. Lotto Sport Italia are the perfect fit as our new Kit Supplier. As a brand, I am certain that their involvement will benefit us on and off the pitch.

"I would personally like to thank Mr Tomat and all at Lotto Sport Italia for their efforts, and I look forward to working with them over the next five years as we aim to achieve our objective of returning QPR to the Premiership.

"I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case."

Amit Bhatia, Vice-Chairman of QPR Holdings Limited, said: "We are delighted to be announcing this new partnership. I am confident it will be an important component of our strategy to transform the performance and prospects of the Club.

"We will wear our newly sponsored and newly designed 'Hoops' proudly as we continue to progress towards our goal of promotion. This is a new era for QPR and we are proud to have Lotto as such an important and strategic partner."

The new kit design for next season will be revealed at a later date.

[Atouk]

Photos from the press conference on the offish:
http://www.qpr.premiumtv.co.uk/page/Gallery/0,,10373~1274134,00.html

[E17Avenue]

When I first heard the news I thought "why is the Italian lottery sponsoring an English team?"

D'oh!

I guess some product awareness is necessary!

Nice kits. They already have a striped kit in their range so it's not much of a stretch to switch to hoops.

Would be nice to see more hoops in use too... with them available as a standard option it could be more prominent soon.

[QPR Kevin H]

I'll try to find some good examples of Lotto kits out there.

Here's a nice start ;)

San Lorenzo (Argentina)
http://www.footballshirtculture.com/index.php?option=com_content&task=view&id=1205&Itemid=141

[QPR Kevin H]

Some more Lotto stuff...

Fiorentina
Shirt - http://www.kitbag.com/stores/kitbag_4_5/football/product_details.aspx?pid=41674&vid=0&cid=4986&tid=&nav=
Shorts - http://www.kitbag.com/stores/kitbag_4_5/football/product_details.aspx?pid=41675&vid=0&cid=306&tid=&nav=
Cool Track Top - http://www.musikick.co.uk/Image.aspx?URL=http://images.channeladvisor.com/Sell/SSProfiles/73000462/images/27/uks_%202775.jpg

Udinese
Shirt - http://www.kitbag.com/stores/kitbag_4_5/football/product_details.aspx?pid=41671&vid=0&cid=4986&tid=&nav=

Borussia Monchengladbach
Shirt - http://www.kitbag.com/stores/kitbag_4_5/football/product_details.aspx?pid=41695&vid=0&cid=4986&tid=&nav=

Palermo
Training Shirt - http://www.kitbag.com/stores/kitbag_4_5/football/product_details.aspx?pid=41665&vid=0&cid=4986&tid=&nav=

[ButlerBob]

Here's a link to their stock jerseys. I'm guessing they will be coming out with a new hoops one. There is usually a 6 - 8 month lag time for manufactoring, so probably more then enough time to have things read for the start of next season. For example most retailers have placed or finishing their orders for the fall.



http://webdesq.lottosportamerica.com/i.php?page=catalog/xbranch&offset=27&keyword=&category_id=e2e4b5a415a252ac5fa8b7a1ff75d2e8&sn=webdesq&URL=1206636019&xss=1688c0d8135a7a8b5e6ac6cb531ba058


I'll have to see about my friends in London picking me up one this fall. I've found a way to save on the exchange rate, by swapping US kits and jersys with UK ones. For example my friends in London used to live here in Chicago, so will get them some new Cubs gear for their kids (who became die hard baseball fans from living here for 5 years) for some UK jerseys.

[QPR Kevin H]

I'm pretty sure our new owners and Lotto will be pretty safe in their design. If Rangers fans aren't given a shirt with distinct, full hoops (all the way around) - we go pretty mental. So I think it'll be a shandard hooped shirt with the Lotto branding on the sleeves and chest.

[Atouk]

I'm pretty sure our new owners and Lotto will be pretty safe in their design. If Rangers fans aren't given a shirt with distinct, full hoops (all the way around) - we go pretty mental. So I think it'll be a shandard hooped shirt with the Lotto branding on the sleeves and chest.

We might go mental for a minute... but so long as we are given at least shirts that look hooped from the front like Reading, I think that the complaints will die away as each successive new signing is brought in. ;)

Edited to add that I included FC Dallas above, but their new shirts do seem to be hooped all the way around:
http://mls.imageg.net/graphics/product_images/pMLB2-4556256dt.jpg
http://mls.imageg.net/graphics/product_images/pMLB2-4556115dt.jpg

And their away shirts this year are blue-and-white hoops. :eek:

[QPR Kevin H]

And their away shirts this year are blue-and-white hoops. :eek:
I have to say, I like their taste

[E17Avenue]

Yes I can't stand shirts with stripes/hoops but full colour on the back, like Wigan, Reading, Sheff Utd, etc. Looks like 2 different teams.

I like the Udinese one... I can see a blue hooped version of that looking very slick and it would match the fantastic football we're playing now!

[doolittledog2]

Maybe Dallas having blue away jerseys will get Northside Rovers back posting on here!!!

[QPR Kevin H]

Yes I can't stand shirts with stripes/hoops but full colour on the back, like Wigan, Reading, Sheff Utd, etc. Looks like 2 different teams.

I like the Udinese one... I can see a blue hooped version of that looking very slick and it would match the fantastic football we're playing now!
We've tried the block on the back for numbering before, and I don't like it either. I think that the red lettering looks great on our blue and white hoops anyway. Will go nicely with Lotto's red branding. I'm confident of a nice home shirt this summer. Away shirt... we'll see.