Pool Land Carlsberg Deal

[BrianCappellieri]

Liverpool land their biggest sponsorship deal

Liverpool have secured the most lucrative sponsorship deal in their history with long-standing partner, Carlsberg...
Tribal Football (http://www.tribalfootball.com/august/englnews8090802.html)

[tuseef]

apprently its performance related..so i doubt we will see all £15m of it (unless we win the league)

begs the question though..could the cash be used to fund a deal for emerton and duff?