MLS Ratings on ESPN2 up since WC

[Rocket]

One major thing to take into account with the San Diego numbers is that they're for a local cable system.

To estimate ESPN/ESPN2 national ratings from the San Diego cable ratings, we'd want to multiply them by a fudge factor of perhaps 0.4 or 0.5 since many households in the U.S. do not have cable or satellite TV, and ESPN2 is not on every cable system.

[kebzach]

Originally posted by vw

Check out their June 14th link. A 7.2 for World Cup Soccer on ESPN! (match played 11:15pm - 1:30 am on June 16th)

USA 2, Mexico 0. Seeing the two teams involved and their proximity to San Diego (or the fact that San Diego is in one of the countries involved), I'm not surprised by this number.

[kasai]

Originally posted by vw
The Time Warner San Diego site also provides a cool calendar that gives weekend ratings for their local cable system.

http://www.timewarnersd.com/weekend.htm

Check out their June 14th link. A 7.2 for World Cup Soccer on ESPN! (match played 11:15pm - 1:30 am on June 16th)

Actually the area that Time Warner Cable represents in San Diego is the area with low Hispanic population. The areas with 50%+ Hispanics are represented by Cox Cable and I am sure there were a lot of TVs watching soccer the against Mexico.

As I have posted on the other board, San Diego is a huge soccer town. Kids and Adults alike play and follow the game here. A successful soccer franchise is not an impossibility in SD.

[kenntomasch]

Originally posted by vw
...and ESPN2 is not on every cable system.

Getting there, though.

CNN: 85.1 million HH as of December 2001
USA: 84.9 million HH as of October 2001
TNT: 84.8 million HH as of October 2001
TBS: 84.5 million HH as of October 2001
A&E: 84.5 million HH
ESPN: 82 million HH as of August 2001
CBNC: 81.5 million HH as of November 2001
VH1: 80 million HH
MTV: 79.2 million HH as of 3rd quarter 2001
ESPN2: 77.5 million HH as of August 2001
Comedy Central: 77 million HH
FSW: 12 million HH

[kenntomasch]

Originally posted by kasai
A successful soccer franchise is not an impossibility in SD.

As long as Yan Skwara isn't running it. ;)

[Topo]

Originally posted by meg4food
Little League "World Series" kicks ass on ESPN2. Would a telecast of the best U.S. U-13 side against the best the world has to offer draw similar interest? Could it match the LLWS for scandals?
Check Freddy Adu's birth certificate. That's all I'm saying.

[soccer4ever]

Originally posted by kenntomasch


Getting there, though.

CNN: 85.1 million HH as of December 2001
USA: 84.9 million HH as of October 2001
TNT: 84.8 million HH as of October 2001
TBS: 84.5 million HH as of October 2001
A&E: 84.5 million HH
ESPN: 82 million HH as of August 2001
CBNC: 81.5 million HH as of November 2001
VH1: 80 million HH
MTV: 79.2 million HH as of 3rd quarter 2001
ESPN2: 77.5 million HH as of August 2001
Comedy Central: 77 million HH
FSW: 12 million HH

Who would have thought that PAX has a higher reach than ESPN2 :eek:

[SpeakEasy8]

Originally posted by soccer4ever


Who would have thought that PAX has a higher reach than ESPN2 :eek:

well.. pax is essentially a part of nbc
that, and it can be viewed for free if you have some tin foil and a tv :)

[FlashMan]

San Diego consistently has high soccer viewing numbers and I think they (we), along with Houston, have the highest non-MLS city ESPN2/ESPN/ABC MLS numbers.

There is little doubt San Diego would make a great MLS city. All it needs is:

1. An I/O.
2. A new stadium somewhere in the middle of the city where there is no land.
3. Lots of Mexican or Mexican-American players.
4. See #s 1, 2 and 3 above.

[kenntomasch]

Other than that, no problem, right? ;)

[SoFla Metro]

Originally posted by FlashMan
San Diego consistently has high soccer viewing numbers and I think they (we), along with Houston, have the highest non-MLS city ESPN2/ESPN/ABC MLS numbers.

There is little doubt San Diego would make a great MLS city. All it needs is:

1. An I/O.
2. A new stadium somewhere in the middle of the city where there is no land.
3. Lots of Mexican or Mexican-American players.
4. See #s 1, 2 and 3 above. But they're a hotbed for youth soccer.

[monster]

Originally posted by kenntomasch


Getting there, though.

CNN: 85.1 million HH as of December 2001
USA: 84.9 million HH as of October 2001
TNT: 84.8 million HH as of October 2001
TBS: 84.5 million HH as of October 2001
A&E: 84.5 million HH
ESPN: 82 million HH as of August 2001
CBNC: 81.5 million HH as of November 2001
VH1: 80 million HH
MTV: 79.2 million HH as of 3rd quarter 2001
ESPN2: 77.5 million HH as of August 2001
Comedy Central: 77 million HH
FSW: 12 million HH

ESPN2 - 82.6M as of 12/01
ESPN - 85.9M as of 12/01

http://www.ncta.com/industry_overview/programList.cfm

[kenntomasch]

Originally posted by SoFla Metro
But they're a hotbed for youth soccer.

Just wait 'til those kids grow up.....

[kenntomasch]

Originally posted by monster


ESPN2 - 82.6M as of 12/01
ESPN - 85.9M as of 12/01

http://www.ncta.com/industry_overview/programList.cfm

Serves me right for getting figures out of an object made of pressed wood pulp. :)

[SoFla Metro]

Originally posted by kenntomasch


Just wait 'til those kids grow up..... We've been hearing it for 30 years...

[jmeissen0]

Originally posted by SoFla Metro
We've been hearing it for 30 years...


some of us aren't that old



:)

[SoFla Metro]

Originally posted by jmeissen0



some of us aren't that old



:) Did I forget winky protection? kenn and I were just trying to get all the cliches out at once so we didn't have to search through the thread for them.

[GreatZar]

Originally posted by superdave
That won't be the case if ratings go way, way up, but so long as ratings are slowly but surely going up, SUM and ESPN/2 may both benefit from the timebuy.
Sorry for being picky, but MLS/SUM and ESPN/espn2 don't have a time-buy relationship. MLS/SUM and ESPN/espn2 share revenues (no idea who gets what percent) from the soccer telecasts so MLS/SUM doesn't buy time to put soccer on ESPN/espn2. If the percentage was 50/50 (which I'm not saying it is), then ESPN/espn2 would have to make ad revenue to cover air time plus a profit for them to want to continue the relationship. No idea if this is the case.

I believe that ABC soccer airings are time buys.

[eric_appleby]

Originally posted by Northside Rovers
That could happen in 4 years, with help from the Nats, but again, it is going to be tough to grow these ratings without a WC.

The key is expanding into some key markets. Philly, Houston, San Diego, Seattle , come to mind.

Gradually grow the ratings and get a tv contract that pays real money. That's the key to MLS surviving.

[kenntomasch]

I don't agree, respectfully.

I don't subscribe to the "footprint" theory, and I don't necessarily believe that MLS can't survive without a TV contract that pays it megabucks.

And if it can't survive without a TV contract that pays it megabucks, it's not going to survive, because I don't believe that contract is out there.