kenntomasch
21 Apr 2003, 03:15 PM
MLS NEWS RELEASE
For Immediate Release
Contact: Trey Fitz-Gerald
www.MLSnet.com
MLS Communications - (212) 450-1225
TIDE AND DOWNY ADDED TO MLS WASH
Procter & Gamble Brands Join MLS Corporate Roster
NEW YORK (Monday, April 21, 2003) - Soccer United Marketing announced today that Tide and Downy have signed on as Promotional Partners for the 2003 Major League Soccer Season. Tide and Downy, America's favorite laundry Brands, are market leaders in their respective Fabric Care categories.
"Major League Soccer welcomes Tide and Downy to its family of corporate and promotional partners said Mark Noonan, MLS Executive Vice President. "This partnership enables Tide and Downy to utilize various avenues such as premium giveaways, in-stadium promotions, Tide Soccer Title nights, as well as MLS logos, video footage, and player likenesses to associate themselves with our New Soccer Nation."
"Tide and Downy are pleased to be associated with Major League Soccer. The sport of soccer enables us to reach consumers right at the "point of dirt," which is very relevant to Tide and Downy," said Ron Salvati, Project Manager for P&G. "Our MLS partnership gives our soccer program instant credibility with our merchandising partners and enables us to activate promotions that will be creative and productive."
About Major League Soccer
Headquartered in New York City, Major League Soccer features many top stars from the United States and around the world. The ten teams that comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New England Revolution and the San Jose Earthquakes. For the latest headlines and official information on MLS, log onto www.MLSnet.com.
About Procter & Gamble
P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world's consumers. We market nearly 300 brands -including Pampers(r), Tide(r), Ariel(r), Always(r), Whisper(r), Pantene(r), Bounty(r), Pringles(r), Folgers(r), Charmin(r), Downy(r), Lenor(r), Iams(r), Crest(r), Actonel(r), Olay(r) and Clairol(r) - in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
www.MLSnet.com
For Immediate Release
Contact: Trey Fitz-Gerald
www.MLSnet.com
MLS Communications - (212) 450-1225
TIDE AND DOWNY ADDED TO MLS WASH
Procter & Gamble Brands Join MLS Corporate Roster
NEW YORK (Monday, April 21, 2003) - Soccer United Marketing announced today that Tide and Downy have signed on as Promotional Partners for the 2003 Major League Soccer Season. Tide and Downy, America's favorite laundry Brands, are market leaders in their respective Fabric Care categories.
"Major League Soccer welcomes Tide and Downy to its family of corporate and promotional partners said Mark Noonan, MLS Executive Vice President. "This partnership enables Tide and Downy to utilize various avenues such as premium giveaways, in-stadium promotions, Tide Soccer Title nights, as well as MLS logos, video footage, and player likenesses to associate themselves with our New Soccer Nation."
"Tide and Downy are pleased to be associated with Major League Soccer. The sport of soccer enables us to reach consumers right at the "point of dirt," which is very relevant to Tide and Downy," said Ron Salvati, Project Manager for P&G. "Our MLS partnership gives our soccer program instant credibility with our merchandising partners and enables us to activate promotions that will be creative and productive."
About Major League Soccer
Headquartered in New York City, Major League Soccer features many top stars from the United States and around the world. The ten teams that comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New England Revolution and the San Jose Earthquakes. For the latest headlines and official information on MLS, log onto www.MLSnet.com.
About Procter & Gamble
P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world's consumers. We market nearly 300 brands -including Pampers(r), Tide(r), Ariel(r), Always(r), Whisper(r), Pantene(r), Bounty(r), Pringles(r), Folgers(r), Charmin(r), Downy(r), Lenor(r), Iams(r), Crest(r), Actonel(r), Olay(r) and Clairol(r) - in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
www.MLSnet.com