MLS/SUM officially announces Univision deal for '07-'14

[tab5g]

http://web.mlsnet.com/news/mls_news.jsp?ymd=20060925&content_id=73771&vkey=news_mls&fext=.jsp

http://web.mlsnet.com/news/mls_news.jsp?ymd=20060925&content_id=73765&vkey=pr_mls&fext=.jsp

this has been rumored and discussed for several months, but now it is finalized. of course no financial details look to be available.

[tobycharles]

Long term this is going to go down of one of the most important deals in MLS history. It was reported in Sports Business Journal that the deal is for 8 years and $80 million.

[tab5g]

Long term this is going to go down of one of the most important deals in MLS history.

didn't Garber say the exact same thing in November 2005 when Disney/Univision both won the upcoming Fifa rights, and had therefore begun the process of finalizing these MLS/SUM deals of the same period?

It was reported in Sports Business Journal that the deal is for 8 years and $80 million.

is there an available link?

that's $10 million per season just from the Univision protion the '07-'14 MLS/SUM contracts?

[DAGSports]

So the USMNT and Mexico NT home game rights now appear to be split. Previously, Telemundo had a package deal for both.

No mention of the Champions Cup/League/whatever...

[Kryptonite]

So the USMNT and Mexico NT home game rights now appear to be split. Previously, Telemundo had a package deal for both.

No mention of the Champions Cup/League/whatever...


Since Univision and Telemundo both have same-language rights for the same game (USA @ Mexico), what will happen?

[Kryptonite]

this has been rumored and discussed for several months, but now it is finalized. of course no financial details look to be available.

I'm sure someone will post them, or at least some hints.


From the 2nd article:

Univision/TeleFutura will televise 25 MLS matches live, primarily on Sunday nights, starting with the 2007 season.

Chivas played 6 Sunday home games this year, one of which was a friendly against Club America. Two of their away games were on Sundays. To suggest that this new Univision deal would be "Chivas USA-intensive" would be insane, but they played 21% of their league matches on Sundays in 2006. It makes sense in a strange way.

[ThreeApples]

Since Univision and Telemundo both have same-language rights for the same game (USA @ Mexico), what will happen?TV rights for WCQ's are sold by the home FA, so probably Telemundo will have the game played in Mexico, and Univision will have the game in the USA.

[Golazo]

...No mention of the Champions Cup/League/whatever...

¿New BigSoccer contest?


A name for this "event".

I submit:
-Copa Elliot Abrams (1980s in da house!!)

-Concacup

-FIFA please don't take our last WC spot.

[tab5g]

¿New BigSoccer contest?


A name for this "event".

I submit:
-Copa Elliot Abrams (1980s in da house!!)

-Concacup

-FIFA please don't take our last WC spot.

I submit:
- Rio Grande Battle Royale/Marketing Extravagana that might not kick off in 2007 (with possible invitations to other Concacaf clubs TBD)

[uclacarlos]

Infrequent visitor here, so my humble apologies if this has been answered numerous times...

But I've "heard" that MLS games outdraw EPL games on Fox Soccer Channel. I don't know where I heard that [prolly here on BS, so you know it's true ;)], but... is that true? Or is the gap btw the EPL games and MLS games much lower than ppl assume?

[joebloe888]

Infrequent visitor here, so my humble apologies if this has been answered numerous times...

But I've "heard" that MLS games outdraw EPL games on Fox Soccer Channel. I don't know where I heard that [prolly here on BS, so you know it's true ;)], but... is that true? Or is the gap btw the EPL games and MLS games much lower than ppl assume?

True, MLS outdraws EPL on TV in the US.

However, the Mexican League outdraw on TV in the US BOTH MLS and the National Hockey League COMBINED.

The Chivas-Club America superclasico on Univision this past February outdrew EVERY NHL national telecast on OLN and NBC with the exception of Games 3-7 of the NHL Stanley Cup Final.

[P1brit]

¿New BigSoccer contest?


A name for this "event".

I submit:
-Copa Elliot Abrams (1980s in da house!!)

-Concacup

-FIFA please don't take our last WC spot.

I like that because my first names Elliott. However all the people of Elliot, Elliott, Eliott, Eliot and Elliotte(what the chuck) would start World War 3 over how would spell it.

I also like the Donkey Kong Concacup.

[chapulincolorado]

True, MLS outdraws EPL on TV in the US.

Damn! Are you sure? :eek:

However, the Mexican League outdraw on TV in the US BOTH MLS and the National Hockey League COMBINED.

:eek:

[tab5g]

Infrequent visitor here, so my humble apologies if this has been answered numerous times...

But I've "heard" that MLS games outdraw EPL games on Fox Soccer Channel. I don't know where I heard that [prolly here on BS, so you know it's true ;)], but... is that true? Or is the gap btw the EPL games and MLS games much lower than ppl assume?

i'm not sure if there is any publicly available data on which programming performs better on FSC.

i do not believe the FSC has enough national coverage to warrant them paying for Nielsen data, or if Nielsen is even able to offer national data to a station with so few subscribers. there may be local market data, or data from a non-Nielsen source that could suggest that MLS outdraws EPL games on FSC, but I would think that contention would be difficult to prove or back-up.

the general point can be made that more people watch tv at night (when FSC airs MLS matches) as opposed to in the morning or at mid-day (when EPL matches are carried.

either way, Univision signing this new deal with MLS/SUM will bring in a whole new set of eyeballs to MLS telecasts. not at all a straight comparision, but as nice as the numbers are that ESPN pulls for the WC, they look much more impressive when the Univision viewership is added in to the total viewership pot for individual matches.

a similar effect (but clearly on a smaller scale) should immediately be noticable in 2007 on the big games (All-Star and MLS Cup final) that will be carried live by both Disney and Univision.

[tab5g]

True, MLS outdraws EPL on TV in the US.


in terms of total viewers?

the question was just on FSC, to compare the two leagues.

is there FSC-specific data available?

[DAGSports]

in terms of total viewers?

the question was just on FSC, to compare the two leagues.

is there FSC-specific data available?
On FSC, nobody really knows for sure. However, given that MLS games normally air in primetime, it's possible that they outrate some or all EPL games.

I suspect not because MLS telecasts co-exist with the regional broadcasts.

ESPN2 games typically double (or more) any rating FSC ever gets for its various products. This isn't a huge surprise because ESPN2 reaches about four times as many homes.

[tab5g]

On FSC, nobody really knows for sure. However, given that MLS games normally air in primetime, it's possible that they outrate some or all EPL games.

that's what I was thinking, but it would be tough to guess/verify given that those who subscribe to FSC are most likely doing it for EPL coverage and just enjoy the MLS as an add-on.


I suspect not because MLS telecasts co-exist with the regional broadcasts.

but FSC is a national network (even though it's subscriber base isn't that great) so viewers outside the regional MLS broadcast areas can enjoy those out-of-market games that FSC does pick up. but the point is that for the EPL, those are all out-of-market games, and the only available way for US households to get the EPL fix (outside of CL and MLS All-Star competitions on Disney).


ESPN2 games typically double (or more) any rating FSC ever gets for its various products. This isn't a huge surprise because ESPN2 reaches about four times as many homes.

exactly. available homes reached is a key when analyzing tv audience numbers. that's why the addition of Univision/Telefutura to MLS's partners is more significant than FSC/HDnet combined (given total households), and the reason that the Univision deal is so lucrative for SUM, as advertising rates can be set on the networks' reach.

[Kryptonite]

True, MLS outdraws EPL on TV in the US.

Thanks for answering.


However, the Mexican League outdraw on TV in the US BOTH MLS and the National Hockey League COMBINED.

What's that have to do with the original question? Only you can link the NHL to Fox Soccer Channel and fail to mention the NHL came out of a lockout and went to a channel most people don't even care about outside Le Tour.


The Chivas-Club America superclasico on Univision this past February outdrew EVERY NHL national telecast on OLN and NBC with the exception of Games 3-7 of the NHL Stanley Cup Final.

And we care about Chivas-Club America because??

[geordienation]

And we care about Chivas-Club America because??



MFL is coming to Los Angeles, don't you know?