Sky News on FSC

[GutBomb]

2nd time in 2 days that FSC has run Sky News instead of Sky Sports News. To clarify, they are running news like politics, business, and regular news, not the normal Sky Sports News segment they usually run. Is this being done on purpose? Who's working at FSC? A bunch of morons? Don't answer that please. I already know.

[DAGSports]

On the day I happened to watch, the second half-hour was a Sun-sponsored sports recap.

I don't know exactly what FSC is looking to do here.

[ItzaGonga]

They've been asleep at the switch for years...

[HSEUPASSION]

They run Sky News during the summer, they did it last year too. SSN was in it's normal slot last night and that wonderful Hayley McQueen was presenting.

[GutBomb]

it boggles the mind, what are they thinking? local UK news is more useful than say... "world football show" or "mls wrap" or something else. Do they just think that the news being presented with a british accent is somehow soccer related? sure they have a small sports segment but for the most part it's talking about parliament and enron and not from a soccer slant at all.

I hate to say it but FSC is full of boneheads. It used to be so great. Now i see it falling down the same path as Fox Sports World Canada.

[sixer1]

They showed Sky News during the last World Cup. The presumed reasoning is that Sky News will spend the majority of their broadcast talking about the WC. Covering the matches, the reaction of fans, etc.

[GutBomb]

They showed Sky News during the last World Cup. The presumed reasoning is that Sky News will spend the majority of their broadcast talking about the WC. Covering the matches, the reaction of fans, etc.
and sky sports news wouldn't?

[joebloe888]

They showed Sky News during the last World Cup. The presumed reasoning is that Sky News will spend the majority of their broadcast talking about the WC. Covering the matches, the reaction of fans, etc.

The technique is airing news when others are airing sports news, and vice versa, is called "counterprogramming". The trick has been around for years.

FSC will have Sky Sports News at 5pm ET instead of 7pm ET during the World Cup so that FSC will have the first available "post-game" World Cup-centric sports news program, in English, in the US.

(Sorry, ESPNEWS doesn't count.)

FOX Sports Noticias from Argentina airs on FOX Sports en Espanol at 6pm ET, complete with English-language dubbing for those who get FSE on cable.

FSC will have Sky News at 7pm ET during the World Cup, as counterprogramming against GolTV News on GolTV.

FSC's World Cup re-cap show from Los Angeles, Ticket to Germany, will air at 8pm ET.

FOX Sports en Espanol airs the late edition of FOX Sports Noticias at 9pm ET, again with English-language dubbing available for cable subs.

FOX Sports en Espanol's World Cup re-cap show from Los Angeles, Boleto a Alemania, airs at 10pm ET, opposite FSC's FOX Sports World Report from Winnipeg.

(I don't have a confirmation yet on telecast times for the daily World Cup editions of American Soccer and 45/45 on GolTV. )

ESPN won't have a World Cup recap show until midnight (or later), long after the niche digital channels have beaten the World Cup to death. ESPN obviously has to aim for the casual sports fan given the time lag.

--

On the Spanish side: once Univision Sports is done with its live 3pm ET game at 5pm ET, Galavision takes over with a match repeat at 5pm-7:30pm ET/PT, followed by TeleFutura with its match-of-the-day repeat at 7:30pm ET-10pm ET/PT, after which Galavision will air another match repeat at 10pm ET.

TeleFutura's nightly sports news program, Contacto Deportivo, airs
at 11pm-midnight ET/PT during the World Cup.

(The likes of SportsCenter Mexico on ESPN Deportes has virtually no chance to make any impact given its household disadvantage: 2 million households for ESPN Deportes vs 50+ million for TeleFutura.)

[BocaFan]

The technique is airing news when others are airing sports news, and vice versa, is called "counterprogramming". The trick has been around for years.


Makes some sense. But why doesn't FSC just show SSN in both timeslots (ie. 5p & 7p ET)?

[GutBomb]

FSC will have Sky News at 7pm ET during the World Cup, as counterprogramming against GolTV News on GolTV.

It still makes absolutely no sense. Why would I, as a soccer fan in the United States of America want to watch all the minutae of what is going on in the House of Lords or details on the latest epidemic of Cow Influenza in Stafford at 7:00 PM on Fox Soccer Channel (not Fox Britain Channel) every night instead of watching the news of the day in the world cup on GolTV? Rather than "Counterprogramming", it sounds more like "Counterproductive."

In Britain Sky Sports News is it's own 24 hour channel. Sky News is also it's own 24 hour channel. Sky News is what people in Britain will be tuning in to to get the regular news without having it completely cluttered by World Cup news. Sky Sports News is where they will tune for the in-depth coverage of the world cup. It's just another lame-brained decision by the folks at FSC who think they can see what the whole world wants from there vantage point (which just so happens to be invisible to everyone else because no one else can fit their heads far enough up FSC's ass because FSC's head is already there)

[bigtw64]

Sky News is what people in Britain will be tuning in to to get the regular news without having it completely cluttered by World Cup news.

For the next 45 days or so the regular news in the UK will be the World Cup.
I have no problem w/ FSC running this newscast - besides it's nice to see the sports highlights in full screen for a change

[Beau Dure]

Hey, at least their ticker underneath their breathless coverage of the deputy prime minister giving up his "grace and favour home" is now telling us that Shevchenko is going to Chelsea.

Which, I'd imagine, Sky Sports News also knows.

[HSEUPASSION]

It still makes absolutely no sense. Why would I, as a soccer fan in the United States of America want to watch all the minutae of what is going on in the House of Lords or details on the latest epidemic of Cow Influenza in Stafford at 7:00 PM on Fox Soccer Channel (not Fox Britain Channel) every night instead of watching the news of the day in the world cup on GolTV? Rather than "Counterprogramming", it sounds more like "Counterproductive."

Ex-Pats?

[GutBomb]

Ex-Pats?
It's Fox Soccer Channel. not Fox British News Channel.

[BocaFan]

It still makes absolutely no sense. Why would I, as a soccer fan in the United States of America want to watch all the minutae of what is going on in the House of Lords or details on the latest epidemic of Cow Influenza in Stafford at 7:00 PM on Fox Soccer Channel (not Fox Britain Channel) every night instead of watching the news of the day in the world cup on GolTV? Rather than "Counterprogramming", it sounds more like "Counterproductive."

In Britain Sky Sports News is it's own 24 hour channel. Sky News is also it's own 24 hour channel. Sky News is what people in Britain will be tuning in to to get the regular news without having it completely cluttered by World Cup news. Sky Sports News is where they will tune for the in-depth coverage of the world cup. It's just another lame-brained decision by the folks at FSC who think they can see what the whole world wants from there vantage point (which just so happens to be invisible to everyone else because no one else can fit their heads far enough up FSC's ass because FSC's head is already there)

I agree. But you know what's scary? Apart from GolTV, what FSC will show at 7:00p ET nightly during the World Cup (ie. Sky News) is still the best thing being shown on American TV! :eek: Cuz it'll still probably have more world cup-related coverage that hour than any other channel except GolTV, which is in another language. ... ESPN will probably be busy with the spelling-B, rope-jumping, NBA finals, or some garbage like that.

[Kryptonite]

ESPN won't have a World Cup recap show until midnight (or later), long after the niche digital channels have beaten the World Cup to death. ESPN obviously has to aim for the casual sports fan given the time lag.

Probably because of primetime baseball, SportsCenter at 11 (or after the game). At least that's what i'd guess.

Granted, ESPN doesn't have baseball every night, but there is something good to be said about keeping a program in the same time slot every night.

[bigtw64]

FSC has now added an edition of Sky Sports News at 8:30 pm ET as well.I guess Oliver called it right - they've dumped all non-WC related programming except for EPL reruns.