ESPN2 rating for Superclasico

[wufc]

http://www.ussoccerplayers.com/marc/2006/04/mls-got-it-right-with-chelsea.html

0.31 for an 11pm EST game. I believe that the average for ESPN2 last year was under 0.2, and the highest in recent years was a 0.4 for a Fredinho game in 2004.

[joebloe888]

http://www.ussoccerplayers.com/marc/2006/04/mls-got-it-right-with-chelsea.html

0.31 for an 11pm EST game. I believe that the average for ESPN2 last year was under 0.2, and the highest in recent years was a 0.4 for a Fredinho game in 2004.

A 0.31 CABLE rating for ESPN2 (88 million households) translates to 273,000 households for the LA Galaxy - Chivas USA derby.

273,000 households is a relatively good rating for an MLS regular season game.

But when you compared that to:

A. 303,000 households for a "garbage" Mexican League game, Atlas vs Santos, that aired on TeleFutura on Saturday April 8 at 10pm ET, and...

B. 1,427,000 households for the Chivas Guadalajara-Clubs America "superclasico" that aired on Univision on Sunday February 26 at 6pm ET

You can see how far MLS has to go to catch the Mexican League, which is arguably the most popular pro soccer league TV product in the US.

No MLS game has EVER drawn more than 1.4 million US TV households in the 10-year history of MLS. NONE.

(The 1996 and 1997 MLS Cups on ABC both got ove 1.3 million households, but no MLS game has drawn more than 1.1 million households since 1997.)

[monster]

A 0.31 CABLE rating for ESPN2 (88 million households) translates to 273,000 households for the LA Galaxy - Chivas USA derby.

273,000 households is a relatively good rating for an MLS regular season game.

But when you compared that to:

A. 303,000 households for a "garbage" Mexican League game, Atlas vs Santos, that aired on TeleFutura on Saturday April 8 at 10pm ET, and...

B. 1,427,000 households for the Chivas Guadalajara-Clubs America "superclasico" that aired on Univision on Sunday February 26 at 6pm ET

You can see how far MLS has to go to catch the Mexican League, which is arguably the most popular pro soccer league TV product in the US.

No MLS game has EVER drawn more than 1.4 million US TV households in the 10-year history of MLS. NONE.

(The 1996 and 1997 MLS Cups on ABC both got ove 1.3 million households, but no MLS game has drawn more than 1.1 million households since 1997.)
You know, it's not always about comparing and catching. Sometimes it's just about improving and growing.

[joebloe888]

You know, it's not always about comparing and catching. Sometimes it's just about improving and growing.

MLS lost A LOT of ground as a TV product during the "dark age" of 1998-2002
due to a combination of the following:

1. The US Men's National Team fiasco at France 1998

2. The US Women winning the Women's World Cup in 1999

3. The launch of WUSA in 2001, which sucked up all the media attention as well as a good chunk of the available pool of sponsorship money

MLS, as a TV product, still hasn't returned to where it was in 1997.

--

The US Mens' National Team is getting A LOT of media hype before Germany 2006.

But if the USMNT were to go 0-3 again at Germany 2006, as it has done at Italia 1990 and France 1998, MLS will take the brunt of the collateral damage in 2007-2010.

[joebloe888]

More "compare and contrast":

http://www.nytimes.com/2006/04/21/sports/hockey/21sandomir.html?_r=2&oref=slogin&oref=slogin

According to NY Times sports media reporter Richard Sandomir, the NHL on OLN averaged a putrid 118,000 households during the regular season.

118,000

OLN paid $65 million this season and it got an average of 118,000 households.

(NHL on NBC gets about 1.1 million households. On the FSN regionals, the Red Wings on FSN Detroit, which is arguably the most successful regional NHL TV product, lost about 1/3 of its average audience compared to two years ago before the lockout.)

No wonder MLS, which gets about 200,000 households on ESPN2 on average, now DEMANDS a rights fee for 2007 and beyond.

[JasonC]

On the FSN regionals, the Red Wings on FSN Detroit, which is arguably the most successful regional NHL TV product, lost about 1/3 of its average audience compared to two years ago before the lockout.

Of course, the NHL's schedule-makers didn't help. There was a LOT of griping among Red Wings fans about how the Toronto and Montreal games were taken off the schedule to be replaced with a heavy intra-divisional schedule. In the Red Wings' case that meant a ton of a games with Nashville (good team, but no history), Columbus (lousy team, no history), Chicago (lots of history, but lousy team) and St. Louis (decent history, team was blown up by management).

Plus there was some fuming about how Red Wings management hadn't made any "thank you fans" moves, especially in terms of cutting ticket prices (which you would think would help the TV viewership, but if fans feel like the team's management was stiffing them....). And of course the Pistons' start (35-5, which is a magical phrase in Detroit) would have drawn interest.

I'd be interested to see if there was progress in-season. I'd almost bet money that viewership improved along the way as the team performed to its usual measure of success and as it became more apparent this will probably be Yzerman's last season.

[ISiddiqui]

More "compare and contrast":

http://www.nytimes.com/2006/04/21/sports/hockey/21sandomir.html?_r=2&oref=slogin&oref=slogin

According to NY Times sports media reporter Richard Sandomir, the NHL on OLN averaged a putrid 118,000 households during the regular season.

118,000

OLN paid $65 million this season and it got an average of 118,000 households.

(NHL on NBC gets about 1.1 million households. On the FSN regionals, the Red Wings on FSN Detroit, which is arguably the most successful regional NHL TV product, lost about 1/3 of its average audience compared to two years ago before the lockout.)

No wonder MLS, which gets about 200,000 households on ESPN2 on average, now DEMANDS a rights fee for 2007 and beyond.

And to think there are those that were clamoring for MLS to ditch ESPN and go to OLN 6 months ago!! What a mistake that would have been!

[Andy_B]

No MLS game has EVER drawn more than 1.4 million US TV households in the 10-year history of MLS. NONE. ....
(The 1996 and 1997 MLS Cups on ABC both got ove 1.3 million households, but no MLS game has drawn more than 1.1 million households since 1997.)


Sorry to dig up this old thread as I was looking for other info and ran into this factually incorrect statement.

On April 3, 2004, MLS got 1,429,000 households on ABC for Freddy's first game against San Jose.


Andy

[kenntomasch]

You and your facts!

Though, to be honest, Ollie is getting a little bit better.

Originally he had said, "The US Men's National Team has NEVER gotten any higher than a 4+% TV rating on US English-language TV, over-the-air broadcast or cable," which was demonstrably false (http://www.kenn.com/soccer/tv/ratings/usa_men.html).

Now he's shifted to MLS ratings and he's wrong about that, too.

You'd think you'd keep track of this stuff. You really would.

[Panfilo]

You and your facts!

Though, to be honest, Ollie is getting a little bit better.

Originally he had said, "The US Men's National Team has NEVER gotten any higher than a 4+% TV rating on US English-language TV, over-the-air broadcast or cable," which was demonstrably false (http://www.kenn.com/soccer/tv/ratings/usa_men.html).

Now he's shifted to MLS ratings and he's wrong about that, too.

You'd think you'd keep track of this stuff. You really would.

Let me get this right

Joebloe888 is the soccertv guy
and
kenntomasch is the kenn.com guy

???

If it is true
do you happen to have the tv ratings for the 2002 WC games not involving the US?

[kenntomasch]

The ABC ones.

http://www.kenn.com/soccer/tv/ratings/wc_2002.html

Anyone who has any others, let me know.

[Andy_B]

You'd think you'd keep track of this stuff. You really would.

I just don't understand the need to make stuff up just to support a point.

I mean does anyone really think the he just forgot about WC1994 when he made the claim of no US game breaking a 4?

When so many mistakes are found by so many people, it does make you question pretty much all the information he supplies......

Andy

[MikeLastort2]

The ABC ones.

http://www.kenn.com/soccer/tv/ratings/wc_2002.html

Anyone who has any others, let me know.

Kenn,

You going to Germany? If so, I'd like to buy you a beer. It would be a pleasure to meet you.

[KCWiz]

Sorry to dig up this old thread as I was looking for other info and ran into this factually incorrect statement.

On April 3, 2004, MLS got 1,429,000 households on ABC for Freddy's first game against San Jose.


Andy


Actually, this guy was right. 1,429,000 is rounded to 1.4 million on most websites, and 1.4 is not more than 1.4. Sorry to overanalyze, but you guys were rough on him when I can understand where he's coming from.

[The Blind Pig]

MLS lost A LOT of ground as a TV product during the "dark age" of 1998-2002
due to a combination of the following:

1. The US Men's National Team fiasco at France 1998

2. The US Women winning the Women's World Cup in 1999

3. The launch of WUSA in 2001, which sucked up all the media attention as well as a good chunk of the available pool of sponsorship money

MLS, as a TV product, still hasn't returned to where it was in 1997.



smoke crack much?