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View Full Version : And now, let's bring back the Atoms!


giorgiochinaglia
21 Mar 2006, 12:53 PM
Sorry, but I can't help it... I'm a nostalgic of something (NASL) that is probably not worth, but I really believe that tradition is fundamnetal in soccer (I can say it being a SS Lazio 1900 fan!).
For this reason I'm posting the editorial of Steve Holroyd published on www.philadelphiaatoms.com (http://www.philadelphiaatoms.com):

Why atoms?

There has recently been a groundswell of support for an MLS franchise in Philadelphia. Dozens of committed soccer fans have expressed a desire to return professional Division One soccer to the City of Brotherly Love. These fans voices can be heard at such forums as BigSoccer.com, and support is such that a Philadelphia supporters group, featuring several frequent visitors and contributors to this site, is in the works, and will be debuting a web page soon.

Although there is an obvious agreement among all involved that Philadelphia should get a team, there is a fair amount of dispute over the name the club should get. While quite a number of supporters have expressed a desire to see the "Atoms" nickname resurrected, there is also a group of hard-core supporters who resist this, for a number of reasons.
Such differences in opinion are understandable. However, a compelling argument can be made to bring back the Atoms name. And what better place to make it than PhiladelphiaAtoms.com!

http://www.jamiepeck.com/atoms/newchampions.jpe (http://www.jamiepeck.com/atoms/newchampions.jpe)
Philadelphia Atoms (NASL Champions 1973)

The primary complaint involving the Atoms name is that it is "old," and associated with the "failure" that was the North American Soccer League. These advocates would have the team christened with an edgier name, one with "attitude."
Alas, this approach has yielded some pretty ridiculous names in sports generally, and in professional soccer in particular. Personally, I can think of no one factor that has continually undermined soccer's bid for mainstream respectability than the ridiculous nicknames that teams have chosen for themselves. In theory, these names appeal to suburban mall rats, who will then go out and purchase truckloads of merchandise in order to look "cool." In reality, these same kids ignore the stupid names, and adults are instantly turned off. In short, there is nothing wrong with tradition.

Frankly, most Philadelphia soccer supporters agree with this concept. Many have cringed over the Philadelphia WUSA franchise's choice of nickname ("Charge") as being emblematic of the problem with trying to be hip and trendy.
These people still resist "Atoms," however, as being dated, and associated with the NASL's failure. It is respectfully submitted, however, that it is neither.

People can call the NASL a dismal failure. Ultimately, it was. But that does not mean that some wonderful memories weren't created along the way. In my not-so-humble opinion, MLS missed a great opportunity to jump-start its league by giving teams absolutely ridiculous nicknames like "Wiz," "Clash," "Mutiny," and "MetroStars."

This "reinventing the wheel" concept of team names is a recent phenomena. Until recently (say, the last 20 years) a lot of expansion in the major sports was back to cities that originally had, and then subsequently lost, franchises. Thus, in baseball, when the St. Louis Browns moved to Baltimore in 1954 or so, they named the team "Orioles," which was the name of the old National League and (original) American League teams. When the Seattle Pilots moved to Milwaukee, they took the name "Brewers" after the 1901 AL team which, as it turned out, became the Browns.

When baseball expanded in the 1960s, many of the expansion teams opted for names that had been in use in their cities for years. Thus, the Los Angeles (now Anaheim) AL franchise took the name Angels, after the old Pacific Coast League team. Similarly, the San Diego Padres are named for an old PCL team.

Other sports have followed the same track. In the NFL, the Indianapolis Colts were once the Baltimore Colts, which is well known. What is less known is that this Baltimore Colts named themselves after an "original" Colts team that folded years earlier.

In the NHL, the Ottawa Senators are the most recent example of owners choosing not to reinvent the wheel. In fact, the new team has eagerly embraced its past, unfurling Stanley Cup banners honoring the Senators champions of the 1930s on opening night.

Of course, the NFL's most recent expansion team immediately renamed themselves "Cleveland Browns." Also, for what it's worth, I guarantee you that the Baltimore Ravens would have taken the "Colts" name if Indianapolis hadn't taken it with them.

In Philadelphia, there are a lot of non-soccer fans who will have no idea what a "Philadelphia Charge" is. You can plug in just about any other "new" nickname and be faced with the same problem. However, many Philadelphia sports fans remember the Atoms, even though over a quarter century has passed since their championship season. It seems to me that a lot of your work is done if you have that kind of brand-name recognition right from jump.

Why soccer fans are resistant to this when other sports have long recognized it is a mystery. When professional box lacrosse returned to Philadelphia, the owners did not try to re-invent the wheel by giving the team a new name. Instead, the team was named "Wings," after the team from the 1970s. Voila…instant recognition!

Indeed, dozens of professional soccer teams have begun recognizing this. Following is a sample listing of current professional soccer teams who have named themselves after the NASL teams from their respective cities' pasts:
San Jose Earthquakes (MLS) [gone for the moment]
Portland Timbers (A-League (expansion-2001))
Seattle Sounders (A-League)
Vancouver Whitecaps (A-League)*
Houston Hurricanes (D3)
Chicago Stingers (D3)(a deliberate play on the NASL "Sting" name)

It should be noted that this list does not include a number of indoor soccer franchises (Baltimore Blast, St. Louis Steamers, San Diego Sockers) that are also drawing on names from the past.

* - The Whitecaps, besides providing the most recent example, also provide one of the most compelling. On October 23, 2000, the Vancouver 86ers announced that they were changing their name to Whitecaps, the NASL team that played from 1974-1984. This might not be surprising, if the 86ers were a new team. However, the 86ers began play immediately after the NASL's demise, and have played for 15 years as the 86ers. Along the way, they have won several Canadian Soccer League titles, and have been a force in the A-League for about ten years. In spite of all this, however, "86ers" never came to mean "soccer" in Vancouver--"Whitecaps" did! Thus, a full 15 years after the NASL club's demise, and in spite of all the 86ers success, the Vancouver team decided to once again draw on the name recognition of the Whitecaps.

What do these guys know that those who do not support the return of the Atoms name don't?
As anyone who has visited this page can see, the Atoms--in their brief existence--had quite an impact upon soccer generally, and Philadelphia sports in particular. Let's not ignore this great legacy.

Let's BRING BACK THE ATOMS!!

Where do u wheigh on the issue?

MLS in Italy
www.playitusa.com (http://www.playitusa.com)

chapka
21 Mar 2006, 01:12 PM
I think the article presents a bit of a false dichotomy.

Yes, I agree that new, trendy names for the sake of being new and trendy are a bad idea. As an ex-Clash fan, I even agree that in some cases the original nickname is better than certain new, trendy nicknames.

Sure, maybe NASL nicknames have some fan name recognition. But frankly, I don't think that carries enough weight to overcome the fact that "atoms" is not that great a name.

For one thing, to my ear, "Atoms" sounds a lot like the 1960s version of the kind of trendy name the article is complaining about. For another thing, the name, much more than names like "Earthquakes" or "Sounders," really does seem stuck in time--specifically, the time before Three Mile Island, when nuclear power was futuristic and exciting and we were all going to be driving atomic cars in a few years.

There's still a sound in Seattle, and there are still earthquakes in San Jose. But it's no longer the Atomic Age in Philadelphia, and it hasn't been since March of 1979. Meanwhile, the Springfield Isotopes have made the idea of a sports team named after nuclear power a running national joke. Frankly, I'm not sure the name has the same ring it might have in 1973.

So I agree, basically, with what the article is saying. We shouldn't reject "Atoms" because it's associated with the NASL. But the converse is also true; we shouldn't accept it just because it is.

If you gave me a list of good names for a team, the NASL connection might help give one the edge. But "Atoms" on its own just doesn't strike me as being interesting, distinctive, or significant enough to make that short list in the first place.

That being said...do I have a better idea? No, I do not. If the team were named "Atoms," it wouldn't stop me going. And as an ex-Clash fan, I can certainly confirm that there are worse names a team could pick. Just as long as the "mascot" isn't a stylized scorpion...

n4100
21 Mar 2006, 01:36 PM
Couldn't we then be called the Fury???

giorgiochinaglia
21 Mar 2006, 02:24 PM
Couldn't we then be called the Fury???

Yes, it would be a good idea, but it wouldn't have the "heritage" of the NASL Champions of 1973. It's this idea of roots that I'm trying to bring forward. Anyway, Fury would have more roots thna whatever weird new nickname.

I don't agree with the connection to the Uwhat happened with nuclkear energy at the time. Atoms would be just a soccer name, with no other meaning (in my idea, clearly)

Fred Hits
21 Mar 2006, 03:48 PM
i just think atoms is a bad name- if we want tradition why not go back further adn use some of th ereal old names of philly area soccer teams

chapka
21 Mar 2006, 03:52 PM
i just think atoms is a bad name- if we want tradition why not go back further adn use some of th ereal old names of philly area soccer teams

Well, a quick look at the list of past U.S. Open Cup Champions yields the following names for those really old Philly area soccer teams:

The Philadelphia German-Americans

and

The Philadelphia Ukranian Nationals

Neither of which seem like good options. Are there any others you know of?

Fred Hits
21 Mar 2006, 03:57 PM
Nationals could work
Steel
Athletic ( i know baseball, but still a good name)

also i have this thing wher ei want the team to be in green- no mls teams have a kelly green style color

giorgiochinaglia
21 Mar 2006, 03:59 PM
Are there any others you know of?

Here is a complete list of the soccer clubs in Philadelphia history:

Philadelphia Americans-ASL II (1941-54) absorbed by Ukrik Truckers
Philadelphia Aoms-NASL (1973-76)
Philadelphia Celtic-ASL I (1927)
Philadelphia Centennials-EPSL II (1928-29)
w-Philadelphia Charge-WUSA (2001-2003)
Philadelphia Disston-NAFBL (1919-1921)
Philadelphia F.C.-ASL I (1929) see Bridgeport Bears
Philadelphia Field Club-ASL I (1922-27)
Philadelphia Fever-MISL I (1978-82)
Philadelphia Fleischer Yarn-ASL I (1924-25)
Philadelphia Freedom-USL-D3Pro (1996-97) +USL-I-League (1996-97) see Pennsylvania Freedom
w-Philadelphia Frenzy-W-League (1996-97) see w-Pennsylvania Freedom
Philadelphia Fury-NASL (1978-81) Philadelphia Fury==Montreal Manic
Philadelphia Germans-Americans-ASL II (1933-41) ==Philadelphia Americans
Philadelphia Kixx-NPSL II/MISL II (1996- )
Philadelphia Merchant Ship-NAFBL (1918-20)
Philadelphia Nationals-ASL II (1941-53) see Philadelphia Passon
Philadelphia Passon-ASL II (1936-41) ==Philadelphia Nationals
Philadelphia Phillies-ALPF (1894)
Philadelphia Spartans(I)-NPSL I (1967)
Philadelphia Spartans(II)-ASL II (1969-73)
Philadelphia Ukrainian Nationals-ASL II (1957-70) + EPSC (1964-65)

Not so good names, I would say...

skyscraper
21 Mar 2006, 08:44 PM
Yes, it would be a good idea, but it wouldn't have the "heritage" of the NASL Champions of 1973. It's this idea of roots that I'm trying to bring forward. Anyway, Fury would have more roots thna whatever weird new nickname.

I don't agree with the connection to the Uwhat happened with nuclkear energy at the time. Atoms would be just a soccer name, with no other meaning (in my idea, clearly)
Can we retire this idea of naming new teams after old ones please? You can't establish any kind of link with the original Atoms by starting an MLS team with that name. They are different entities that deserve their own identities.

biersal
22 Mar 2006, 10:44 AM
http://us.a2.yahoofs.com/groups/g_3415159/.HomePage/__sr_/2772.jpg?grX0rIEBpZtz8KkQ

Green and BLue
22 Mar 2006, 07:47 PM
PhiladelphiaAtoms.com no longer has the logo/kit designs I did for them years ago...

Steve Holroyd
23 Mar 2006, 04:59 PM
Yeah, where did they go? They were pretty good.

I should really pay more attention to my own site...

Steve Holroyd
23 Mar 2006, 05:06 PM
Couldn't we then be called the Fury???

A great logo, that's for sure. But two problems, as I see it:

1. Philosophical--the Fury couldn't draw flies with honey from 1978-80, and never captured the city's imagination the way the Atoms did;

2. Practical--I believe the name "Philadelphia Fury" is now owned by a professional women's softball team.

The quoted article was written back in 2000, if memory serves. As you can tell with the references to the Earthquakes, it probably needs to be updated.

More to the point, however: given the recent prick-tease out of Rowan, and the apparent dose of cold water that came with Monday's press conference (which I'll charitably call a "definite maybe" situation), I don't care anymore. Call it Atoms. Fury. Legion. Call it Philadelphia or South Jersey or Southern New York or Northern D.C. I don't f*@#ing care anymore--just give me a damn team!

SoccerPrime
24 Mar 2006, 12:35 AM
So does that mean you would attend and support a Glassboro, NJ based team, Steve?
I always considered you the king of "downtown or death" so this would be a big step for everyone.

Steve Holroyd
24 Mar 2006, 10:50 AM
So does that mean you would attend and support a Glassboro, NJ based team, Steve?
I always considered you the king of "downtown or death" so this would be a big step for everyone.

Me? The king of "downtown or death"? I can't imagine where that came from. While I had problems with the FC Union proposal of a few years ago, I was never wed to a "it must be Philadelphia" position. As you know, for instance, I was all for the Bristol Township meeting.

I think that everyone would be better served if the team was in Philadelphia proper, for many different reasons: as has been noted by many, there is a glass wall which apparently stops Philadelphians from heading east, unless it is to go to the shore. I think that is silly and mindlessly parochial, but it is what it is--I guess over 100 years of having people come to your house to play can make people set in their ways. In any event, in a perfect world, a Philadelphia soccer stadium would best serve all. My second choice would be a Bristol-type location, as many Philadelphians will at least travel north. I'm all for making a Philadelphia team as accessible to Philadelphians as possible, on their terms (again, no matter how parochial).

But, unless a very rich person has a sudden revelation, no stadium is getting built in Philadelphia anytime soon...and I don't know about you, but I have no interest in waiting another 10 years in the rosy hope that the Olympics might come to Philadelphia.

Glassboro may not be perfect, but it's better than Trenton, or Delaware, or Delaware County, for that matter. South Jersey is a soccer hotbed, and could probably support an MLS team on its own. But MLS has no interest in awarding a "South Jersey" franchise, as TV and advertisers are not as impressed with that tag as when they see that a franchise is in the 5th (or is it 4th) largest TV market--Philadelphia. So the team will be called Philadelphia. Deal with it. Giants and Jets fans have gotten over it, and so should we.

I drove to Trenton State College to watch the Penn-Jersey Spirit. I drove to Newtown Square to watch the Philadelphia Freedoms. I drove to Villanova to watch the Philadelphia Charge. I would happily attend and support a Glassboro-based team...and, once a stadium gets built and people realize there is a real soccer team playing there (as opposed to the "what ifs" that have been kicking around here for as long as I can remember), I suspect a lot of other people will, as well.

SoccerPrime
24 Mar 2006, 12:44 PM
Kudos to you Steve, your exactly right.

Sorry I didn't mean to single you out. I just knew you were very much into naming the team the Atoms and it seemed that you really wanted the team in downtown or else.

But it is very true that Steve was very interested in the Bristol Township plan...wherever that goes now, no one knows.

PhillyMLS
26 Mar 2006, 01:15 PM
Can we retire this idea of naming new teams after old ones please? You can't establish any kind of link with the original Atoms by starting an MLS team with that name. They are different entities that deserve their own identities.

Going to have to agree with you on this one. When a club folds to me that should be the end of it. I can understand that people have a strong memory of it but it should remain what it was. Does naming the new team after the old one give it legitimacy? Or does it cheapen the memories of the old one by having this new team running around with the same name but different everything else? Reviving the name 30 years after the fact is going to have no more of a drawing power than a new name would. So lets just create our own identity instead of molding ourselves after something that has already been done.

SoccerPrime
26 Mar 2006, 10:26 PM
Steve's Atoms site referenced in this weekend's article:
Jersey Bedeviled: What to name a soccer team?
http://www.nj.com/news/gloucester/index.ssf?/base/news-1/114336455478810.xml&coll=8