Milwaukee Pro Soccer signs partnership with WYSA - 7,000 Season Tix Purchased

I just got a email press release from Millwaukee Pro Soccer. It announces a new parternship with the Wisconsin Youth Soccer Association. Here are most of the points from the announcement. I'll post a link to the announcement after the put it on their site. This is a very big deal and very creative. People at where I work are wondering why I'm standing up and applauding the screen. To me, this does two very important things. Way to go Peter.

1. It helps to get leverage with the city for support of a stadium. It already gives them a season ticket base even before they have a franchise.

2. It encourages additional investment in the team.


The MPS/WYSA Partnership proposal is highlighted by the following commitments:

· WYSA will be granted an ownership stake in the MLS team representing the first time a youth organization has been involved in the ownership of an MLS team.

· WYSA will have representation on the MLS team’s Board of Directors

· WYSA will receive founding sponsor benefits for the MLS team.

· WYSA will commit to selling a minimum of $450,000 in season tickets.

· Each WYSA member across the state will receive one ticket voucher each season to an MLS team game – the equivalent of 3,500 full season tickets.

· Companion tickets will be available when using the one ticket voucher provided through the partnership.

· The ticket vouchers and companion tickets combined will provide an average base of more than 7,000 tickets for every Milwaukee MLS game.

· The commitment will assure Milwaukee Professional Soccer that it will meet MLS’ minimum requirements for ticket support.

· The MLS team will agree to serve as WYSA’s sponsorship agency of record and designate WYSA youth programs as beneficiaries of the team’s charitable arm.

· WYSA will relocate their offices to the proposed new 20,000-seat soccer-centric stadium where the MLS team will play.

· The MLS team will provide annual statewide coaching and youth clinics for WYSA members.

· The MLS team will play a minimum of three statewide annual exhibition games.

· Milwaukee MLS will work with Major League Soccer to provide opportunities for players who are alumni of WYSA clubs to play for Milwaukee MLS. The goal is to have a minimum of (3) three WYSA alumni to be included at all times on the Milwaukee MLS roster.


Here's the link to the announcement.

http://www.milwaukeeprosoccer.com/news.asp?id=23

mod edit - fixed link

 

As a one time ticket rep, I read this announcement and thought what a potentail for a rep. And I wasn't even thinking about the committed season tickets. These were with two areas; vouchers and clinics.


vouchers - these are always great, because you end up selling at least several other tickets to go along with it. And there is always the potential that it could turn into a group. Plus you now have contact information to promote future groups and some of these may convert into season tickets.

clinics, camps, coaching education - These are always easy ways to develop groups from these. You do a clinic in a town, hand flyers at the clininc and get the local club involved in promoting not only the clinic but the group outing to the game. Again you will get some future groups from this and some season tickets.

This whole agreement provides a lot of potential for the team. The key to all of this is providing a good experience to the customer. Not just on the field, but the entire experience. Was it easy to exchange the vouchers, was it a good experience putting a group together and going to a game. But someone like Peter involved, my expectations of a fan friendly organization are fairly high.