Leon12
16 Feb 2006, 10:54 AM
Boca taxis sure to be shunned by River fans
BUENOS AIRES, Feb 16 (Reuters) - Boca Juniors can expect little trade from rival fans, especially those of city enemies River Plate, with the new taxis bearing the club's colours.
Argentina's most popular team will not be too worried, though, since they claim to have the support of more than half of the country's 39.5 million population, according to their fans' 'Half plus one' motto.
Boca claimed a world first this week when they signed an agreement with a private fleet of radio taxis that will carry the club's blue and yellow shield on their roofs and doors and whose drivers will wear the team colours.
Travelling in a 'Boca taxi' will also give punters access to deals that include monthly draws for match tickets, official team shirts and other products linked to Argentina's champions.
The cars will not be covered in the blue and yellow of Boca, however, as by law they must retain the predominantly black and yellow colours sported by all Buenos Aires cabs.
:)
BUENOS AIRES, Feb 16 (Reuters) - Boca Juniors can expect little trade from rival fans, especially those of city enemies River Plate, with the new taxis bearing the club's colours.
Argentina's most popular team will not be too worried, though, since they claim to have the support of more than half of the country's 39.5 million population, according to their fans' 'Half plus one' motto.
Boca claimed a world first this week when they signed an agreement with a private fleet of radio taxis that will carry the club's blue and yellow shield on their roofs and doors and whose drivers will wear the team colours.
Travelling in a 'Boca taxi' will also give punters access to deals that include monthly draws for match tickets, official team shirts and other products linked to Argentina's champions.
The cars will not be covered in the blue and yellow of Boca, however, as by law they must retain the predominantly black and yellow colours sported by all Buenos Aires cabs.
:)