microbrew
19 Jan 2003, 03:04 AM
"How To Beat Nike" by Seth Stevenson
Originally in the NY Times Magazine, also found here:
http://afr.com/perspective/2003/01/18/FFX6LTXY0BD.html
Focuses on Nike, adidas, Puma and New Balance.
One thing I learned- adidas is lower case, and pronounced, as industry people say, AH-di-DAHSS.
I'm probably a cross between Gearhead and Fastidious Eclectus- just love those Sambas.
Originally in the NY Times Magazine, also found here:
http://afr.com/perspective/2003/01/18/FFX6LTXY0BD.html
Focuses on Nike, adidas, Puma and New Balance.
One thing I learned- adidas is lower case, and pronounced, as industry people say, AH-di-DAHSS.
I'm probably a cross between Gearhead and Fastidious Eclectus- just love those Sambas.