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Peter Wilt
01 Aug 2005, 08:27 PM
MILWAUKEE PROFESSIONAL SOCCER COMPLETES BUSY WEEK:
WILT MEETS WITH MLS OFFICIALS, INVESTORS TAKE IN HISTORIC AC MILAN VS. CHICAGO FIRE MATCH AND SUPPORTERS MEET AND FORM COMMITTEES


Milwaukee (August 1, 2005) – Milwaukee Professional Soccer (MPS) completed a busy week that saw the recently launched organization moving forward on three fronts in its effort to develop a 20,000 seat soccer stadium and acquire a Major League Soccer team. The team and stadium are part of a planned $300 million mixed use development in downtown Milwaukee to be completed in time for the 2008 MLS season.

MEETINGS WITH MLS LEADERSHIP: On Saturday, Chief Executive Officer Peter Wilt met with MLS Commissioner Don Garber and MLS Chief Operating Officer Mark Abbott in Columbus, Ohio. League officials gathered in the Ohio capital for the MLS All-Star Game, which saw the MLS All-Stars defeat English Premier League club Fulham by a 4-1 score. "The meetings with the League officials were very good," Wilt said. "We were able to provide Don and Mark with updates on the progress we have made locally and explain in more detail the nature of the project.

"The combination of a soccer stadium with a mixed use commercial, retail and residential development is at the cutting edge of stadium development in the United States," Wilt said. Last Thursday, Global Sports and Entertainment was the latest developer to enter the stadium mixed use development arena. Global announced that it had purchased charter MLS team D.C. United from AEG. Global plans to build a soccer stadium in conjunction with a mixed use development in the D.C. area.

"The platform for an international sport, an office building hosting more than 1,000 jobs and retail and residential components is an exciting opportunity that will spur significant economic activity for an area," Wilt said. "Commissioner Garber plans on visiting Milwaukee later this month when he will meet with leaders of MPS, the City of Milwaukee and the soccer community," Wilt said.

MPS INVESTORS TAKE IN AC MILAN VS. CHICAGO FIRE: MPS CEO Peter Wilt also joined members of Milwaukee Professional Soccer's investment group, potential investors and leaders of the Wisconsin Youth Soccer Association at Soldier Field last Wednesday for the Chicago stop of the World Series of Football Tour, presented by Samsung. The match was between the Major League Soccer leading Chicago Fire and Italian super club AC Milan.

The trip was an opportunity to showcase Major League Soccer and the type of international events that could be hosted by a downtown stadium in Milwaukee.

"The game was a real spectacle," said Marty Greenberg, a partner in Pegasus ParkEast Partners, the managing member of Milwaukee Professional Soccer, LLC. "Our group was impressed by the high level of play and the contagious atmosphere created by the passionate fans," Greenberg said.

The tour featured English Premier League Champion Chelsea FC and 2005 UEFA Champion's League runner-up A.C. Milan playing in a four-match series, which included matches against the three-time Lamar Hunt U.S. Open Cup Champion Chicago Fire and defending MLS Cup Champion DC United. The game concluded a busy period of international soccer that saw more than 100,000 fans attend three soccer events at Soldier Field in an 11-day stretch.

"There is a huge appetite for high-level soccer and we hope to feed that hunger in Milwaukee with the downtown stadium," Wilt said.

SOCCER SUPPORTERS MEETING: More than 30 soccer supporters took part in a meeting at the Highbury Pub in Bay View last Tuesday. The meeting lasted more than three hours and started with a description of the project and updates from CEO Peter Wilt. "It is important to get details on the project out to the public.

"Many people are not aware that this is a privately funded mixed used development that will not create any new taxes. The public needs to know that this is a $300 million mixed use development. In addition to the benefits of the soccer team and stadium, it will bring more than 1,000 new permanent white collar jobs to Milwaukee through the commercial, retail and residential development next to the stadium. The construction cost of the stadium is less than one fourth of the overall development. Even the Mayor's chief of staff has been misinformed on the number of jobs this would bring downtown based on his quotes in the paper over the weekend," Wilt said.

In an effort to educate the public on the project and generate further support, Tuesday's meeting at the Highbury led to the creation of three committees.

* MPS STREET TEAM: Led by Marquette University Senior Michael Norton, the MPS Street Team will promote the project at youth soccer tournaments and other public gatherings. The MPS Street Team includes Dan Kushlan, Brian Thomas, Patrick Stanly and others. Contact Norton at 630-730-5103 for more information on joining the MPS Street Team.

* MPS SUPPORTERS CLUB: A group of dedicated fans of Major League Soccer have taken it upon themselves to form a supporters club for Milwaukee's Major League Soccer team. The leaders of this group will include:

Greenfield's Zach Schaefer(zschaefer@isiamerica.com), Madison's Zach Pennycook (zpennycook@hotmail.com), Waukegan, Illinois' Jamie Sundquist (jamie@section8chicago.com), Milwaukee's Ben Foldy (iwishiweremingus@sbcglobal.net) and Highbury proprietor Joe Katz (Joe@theHighbury.com).

"Our first task is to get a great turnout of loud and passionate fans to sit behind both the Chicago and Milwaukee goals for the exhibition game in Milwaukee next month (September 10th, 7 pm at Uihlein Soccer Park)," Pennycook said. "We want to create an atmosphere that will give Milwaukee a taste of what it's like to go to an MLS game."

If anyone would like to be part of the MPS Supporters Club, please contact one of the individuals above via email.

* PUBLIC INFORMATION COMMITTEE: The purpose of this group is to educate the general public, the soccer community, governmental representatives and local influencers on the benefits of this project.

The committee is led by Franklin's Steve Perrigo and includes, Wisconsin Youth Soccer Association's Sue Walter, Soccer Source Editor Sandra DeChant and former Marian Center for non-profits CEO John Toutenhoofd. Those wishing more information on the Public Information Committee may contact Peter Wilt at 414-908-4252 or PWilt@milwaukeeprosoccer.com.

“The meeting established a dialogue with the soccer community, allowed us to provide the facts, listen to those the project will benefit and share ideas to make it successful. Additionally, we provided soccer supporters with enough information to help us educate the public and publicly support the project.”

ABOUT MILWAUKEE PROFESSIONAL SOCCER:

Milwaukee Professional Soccer, LLC was formed in 2005 with the goal of developing a 20,000-seat soccer stadium in downtown Milwaukee and securing a Major League Soccer team for Wisconsin in 2008. A group of local investors formed Pegasus ParkEast Partners, LLC to become the sole managing member of Milwaukee Professional Soccer, LLC. On July 13, 2005, MPS hired veteran soccer executive Peter J. Wilt as Chief Executive Officer to lead its efforts. Wilt, a longtime Milwaukee area resident joined MPS from MLS' Chicago Fire where he successfully launched the expansion team in 1998. For more information on Milwaukee Professional Soccer, visit its website at www.milwaukeeprosoccer.com

ABOUT MAJOR LEAGUE SOCCER:

Headquartered in New York City, Major League Soccer is America’s only Division I men’s outdoor professional soccer league featuring top stars from the United States and around the world. The twelve teams that comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Club Deportivo Chivas USA, FC Dallas, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New England Revolution, Real Salt Lake, San Jose Earthquakes and the defending champion D.C. United. Major League Soccer's tenth season kicked off April 2, 2005. For more information about MLS, visit the League's official Web site at www.mlsnet.com.

WarrenWallace
01 Aug 2005, 10:07 PM
very nice.

blackjack
01 Aug 2005, 11:18 PM
I'd rep you if I could Peter. Keep up the good work.

Rahbiefowlah
01 Aug 2005, 11:31 PM
I'll see that rep. Peter, well done.

Peter Wilt
01 Aug 2005, 11:36 PM
I'll see that rep. Peter, well done.

thx....my background in PR for Milwaukee Admirals, Wave, AISA and NPSL comes in handy. Still able to churn out a press release when i have to ;)

peter

wufc
02 Aug 2005, 01:43 AM
That is a fine piece of work. One thing that stood out is that the development would create 1,000 white collar jobs. I remember reading that one of the things that brought PabstCity down was because their 1,000 jobs were just low-income jobs. Is that a really big advantage in getting this development support?

Calexico77
02 Aug 2005, 01:53 AM
thx....my background in PR for Milwaukee Admirals, Wave, AISA and NPSL comes in handy. Still able to churn out a press release when i have to ;)

peter

Seriously. You sure do know your fanbase. . .

Peter Wilt
02 Aug 2005, 08:24 AM
That is a fine piece of work. One thing that stood out is that the development would create 1,000 white collar jobs. I remember reading that one of the things that brought PabstCity down was because their 1,000 jobs were just low-income jobs. Is that a really big advantage in getting this development support?

oh, yeah. We are negotiating with an anchor tenant from outside the city of Milwaukee for the office building. We are cautiously optimistic about landing the tenant. If we do, it would be politically detrimental for anyone to vote against our TIF request. :)

The 1,000 good jobs is the message that has NOT gotten out there. We recognize that and will need to continue to push that point to the public and govt. officials. There was a Q&A with me on the back page of the J-S sports section today that gave me the opportunity to bring home that message. i also did the same thing two weeks ago when i was in studio for a 30 minute segment on WKTI's Reitman & Mueller Show. Emails to the following people would help, too:

Mayor Tom Barrett: Mayor@milwaukee.gov
Alderman Willie Hines: WHines@milwaukee.gov
Alderman Michael D'Amato: MDamato@milwaukee.gov
Alderman Robert Bauman: RJBauma@milwaukee.gov
County Executive Scott Walker: CountyExec@milwcnty.com
Milwaukee JournalSentinel: JSEdit@journalsentinel.com
Charlie Sykes: Csykes@620wtmj.com

Your support is apppreciated.

Thank you,

peter

WarrenWallace
02 Aug 2005, 08:34 AM
A lot of the media and the general public are looking the price tag. And see soccer stadium. They do not see "private development" or 1,000 white collar jobs to downtown. We need to point this out.

Minnman
02 Aug 2005, 08:51 AM
Or more generally, just the word "stadium." I mean, how many times in recent years have municipalities subsidized - to the tune of hundreds of millions of dollars each - vast new stadia for MLB and NFL teams? To the good people in MKE, the memories of Miller Park's cost over-runs, roof-related lawsuits and construction delays are fresh. They see the word "stadium" and fail to differentiate. Throw in the word "soccer" and most voters are really taken out of their element.

So, yeah, there are two challenges: emphasize the overall development, and the stadium's modest - but keystone - role in the big picture; and educate local pols and voters on the merits of this kind of an outdooor stadium, because few of them will have a strong and accurate sense of what a 20-25K soccer stadium is really all about. With that final point in mind, I'd say it would behoove MPS to use other MLS stadia as clear, postive models of what might be possible in MKE. Try and get a group of MKE decision-makers to Columbus on Sept. 3 (hell, if Mayor Coleman was on the pitch at the MLS ASG, I'm sure he'd be willing to show off Crew Stadium at the US-MEX game). Arrange for a visit to Frisco after Dallas' new stadium opens up. Or trek out to see the HDC during an LA derby. Then tour the Bridgeview site (the other half of what'll be the CHI-MKE derby).

PhantomTollbooth
02 Aug 2005, 12:48 PM
Emails to the following people would help, too:

Mayor Tom Barrett: Mayor@milwaukee.gov
Alderman Willie Hines: WHines@milwaukee.gov
Alderman Michael D'Amato: MDamato@milwaukee.gov
Alderman Robert Bauman: RJBauma@milwaukee.gov
County Executive Scott Walker: CountyExec@milwcnty.com
Milwaukee JournalSentinel: JSEdit@journalsentinel.com
Charlie Sykes: Csykes@620wtmj.com

Your support is apppreciated.

Thank you,

peter


Thanks for the email addresses. This is the information I've been looking for. Hopefully some email from those of us outside the Milwaukee area who plan on attending games will have some sort of resonance.

mkecane
02 Aug 2005, 01:12 PM
It's obviously important for us to contact public officials and media, but I also feel it'd be smart to contact people of influence in the private sector, too. It'd be good to have these people on our side before they are persuaded by those who may be against a soccer stadium downtown. Specifically, I'm thinking of people who'll have business affected by a soccer stadium downtown. The only problem is that I don't know exactly who these people may be. Any suggestions?

sprintjeløy1926
02 Aug 2005, 05:46 PM
While we're talking about who to get in touch with: All day I've been reading these "getting to know you" emails from members of the milwaukeemls email group. Some of them describe how they became soccer fans, and it struck me how varied and interesting the stories are. Combined, these stories could make a very good argument/press release/note to whomever on why Milwaukee needs an MLS team and who would support it. One thing that always surprises me is the number of people who got hooked on soccer later in life living in areas that are, for the most part, devoid of any soccer. I think this could really impress upon people at a very basic level, and get beyond the idea that this is just another sports franchise.

matzek73
02 Aug 2005, 05:51 PM
Emails to the following people would help, too:

Mayor Tom Barrett: Mayor@milwaukee.gov
Alderman Willie Hines: WHines@milwaukee.gov
Alderman Michael D'Amato: MDamato@milwaukee.gov
Alderman Robert Bauman: RJBauma@milwaukee.gov
County Executive Scott Walker: CountyExec@milwcnty.com
Milwaukee JournalSentinel: JSEdit@journalsentinel.com
Charlie Sykes: Csykes@620wtmj.com

Your support is apppreciated.

Thank you,

peter
Peter, thanks for the email addresses. The Mayor and Aldermen received emails from me today informing them that a former Wisconsinite, UW-Madison grad and Brewer fan now living in Minnesota would make a lot of trips to downtown Milwaukee if this project gets built. I also plugged the 1000 new white-collar jobs.

I will echo Phantom's comments that hopefully those guys hearing about all the tourist dollars that will come to Milwaukee will help MPS's efforts.

kebzach
02 Aug 2005, 07:31 PM
A lot of the media and the general public are looking the price tag. And see soccer stadium. They do not see "private development" or 1,000 white collar jobs to downtown. We need to point this out.

Case in point: 12:25pm this afternoon, on 620 WTMJ AM, Jeff Wagner made a reference to the soccer stadium as "money that doesn't need to be spent", while talking mainly about the failed hockey/ice rink development in Cudahy.

I am pretty sure that it has not yet crossed his mind that the soccer stadium is only 1 piece in this development's puzzle.

chayes
02 Aug 2005, 11:20 PM
Peter,

Sorry if this has been asked before, but given MLS' current plan for expansion in 2007, could it be possible that Milwaukee is awarded a franchise for the 2007 season that plays in a temporary location until the SSS is built? (Given that the financing and such is approved).

Peter Wilt
03 Aug 2005, 12:50 AM
Peter,

Sorry if this has been asked before, but given MLS' current plan for expansion in 2007, could it be possible that Milwaukee is awarded a franchise for the 2007 season that plays in a temporary location until the SSS is built? (Given that the financing and such is approved).

nope. no suitable place to play. one chance to make a good first impression. want it to be in a new stadium, not a baseball stadium or minor league soccer stadium.

peter

WarrenWallace
03 Aug 2005, 08:39 AM
I just sent an email to Mr. Wagner. We'll see if he responds.

chayes
03 Aug 2005, 05:38 PM
nope. no suitable place to play. one chance to make a good first impression. want it to be in a new stadium, not a baseball stadium or minor league soccer stadium.

peter

If I may ask a follow-up, a 2008 "ready" date for the stadium has been mentioned numerous times.

I know most everything MLS says is fluid and subject to change, but how does that jive with MLS' current expansion plans (rumored to be 2007 and 2009)?

It would seem to be cost-ineffective to have the stadium ready in 2008, but no team till 2009. Or will MLS expand again in 2008 if the situation is right.

Thanks again.

kenosha
03 Aug 2005, 07:59 PM
oh, yeah. We are negotiating with an anchor tenant from outside the city of Milwaukee for the office building. We are cautiously optimistic about landing the tenant. If we do, it would be politically detrimental for anyone to vote against our TIF request. :)

The 1,000 good jobs is the message that has NOT gotten out there. We recognize that and will need to continue to push that point to the public and govt. officials. There was a Q&A with me on the back page of the J-S sports section today that gave me the opportunity to bring home that message. i also did the same thing two weeks ago when i was in studio for a 30 minute segment on WKTI's Reitman & Mueller Show. Emails to the following people would help, too:

Mayor Tom Barrett: Mayor@milwaukee.gov
Alderman Willie Hines: WHines@milwaukee.gov
Alderman Michael D'Amato: MDamato@milwaukee.gov
Alderman Robert Bauman: RJBauma@milwaukee.gov
County Executive Scott Walker: CountyExec@milwcnty.com
Milwaukee JournalSentinel: JSEdit@journalsentinel.com
Charlie Sykes: Csykes@620wtmj.com

Your support is apppreciated.

Thank you,

peter

I'd like to encourage all those who feel they could make some economic arguments in support of the project to send a message to those listed above. I sent a short note with a couple of key messages-- (1) the whole project, especially office complex with jobs will offer economic critical mass, (2) please don't view this as another Miller Park tax-payer boondoggle, and (3) the stadium is the catalyst for the redevelopment and will add to the economic critical mass. I got timely responses from two of the recipients; one sounded somewhat supportive.