Schalke Ponder Stadium Naming Rights Deal

[footyfan1]

Why? What for? They can't "need" money, can they??

One of those comments looks too much like the s#!t Meier and Niebaum used to feed Dortmund fans.........

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Bundesliga title contenders Schalke 04 are considering renaming their Arena AufSchalke stadium as part of a sponsorship deal.

The Royal Blues' financial executive Josef Schnusenberg revealed that the club have begun negotiations with the Korean electronics giant Samsung, but a final decision has yet to be made.

"Yes, we are talking to Samsung, but they contacted us about a possible deal and not the other way round," Schnusenberg told SportBild.

"There has been no decision as to whether we are prepared to rename the stadium.

***"There are a lot of things to be considered and discussed first, and in any case we are under no pressure.".***

Should Schalke decide to follow the example of Hamburg, Bielefeld and Hannover and sell the naming rights to their ground, it is believed they could receive between € 3-5 million per year.

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[wolfsburgh]

Professional sports these days is all about maximizing revenue streams. While Schalke may not "need" money, I don't begrudge them the opportunity to make more, especially with something as relatively innocuous as naming rights for a stadium. Now if they make all their players tatoo "Samsung" on their foreheads, well, that might be a bit much.

[mcweiss]

Face it. This is the age of marketing we live in. It is only a matter of time until someone scores a goal and lifts their shirt to reveal "goldenpalace.com" inked on their back...and then the subsequent yellow card!!!

[footyfan1]

Professional sports these days is all about maximizing revenue streams. While Schalke may not "need" money, I don't begrudge them the opportunity to make more, especially with something as relatively innocuous as naming rights for a stadium. Now if they make all their players tatoo "Samsung" on their foreheads, well, that might be a bit much.


I didn't say anything about bedgruding them anything. However, if you know how much a club like Schalke prides itself on tradition, you know that re-naming that stadium IS a big deal..........

[wolfsburgh]

I didn't say anything about bedgruding them anything. However, if you know how much a club like Schalke prides itself on tradition, you know that re-naming that stadium IS a big deal..........

IIRC, their stadium is called "Arena auf Schalke," and is maybe 4 years old. Such a generic moniker and abbreviated history hardly implicates tradition. If they had named the stadium after a former great player or coach or an event of particular significance in Schalke history or a name that has historical and sentimental value for the community, then maybe I'd buy into the "tradition" aspect of it. As it is now, "Samsung Arena auf Schalke" is hardly less "traditional" that what they have now. Talk to me about tradition when they stop changing uniform designs every couple years (although, to be fair to Schalke, their uniform changes less than other teams, or so it seems).

[footyfan1]

IIRC, their stadium is called "Arena auf Schalke," and is maybe 4 years old. Such a generic moniker and abbreviated history hardly implicates tradition. If they had named the stadium after a former great player or coach or an event of particular significance in Schalke history or a name that has historical and sentimental value for the community, then maybe I'd buy into the "tradition" aspect of it. As it is now, "Samsung Arena auf Schalke" is hardly less "traditional" that what they have now. Talk to me about tradition when they stop changing uniform designs every couple years (although, to be fair to Schalke, their uniform changes less than other teams, or so it seems).

Maybe PileD can confirm this, but the phrase "Auf Schalke" itself has a traditional signifigance with the Gelsenkirchner.

When Schalke had it's show on DSF, that's exactly what it was called. "Auf Schalke".

So yes, "Samsung Arena" would be a hell of lot less traditionally significant than "Arena Auf Schalke"............

[wolfsburgh]

If it was so traditional, why wasn't their last stadium named "_____ auf Schalke." Arena auf Schalke means, if I am not mistaken, Arena at Schalke or Arena in Schalke. Exactly what is traditional about "auf Schalke" (which name has been attached to the stadium for maybe four years)? It's a freakin' prepositional phrase. Are you telling me it's traditional because a TV show used that same generic prepositional phrase. If so, I'm really pissed that the new stadiums in Pittsburgh weren't called Park in Pittsburgh and Pittsburgh Field. Such names would have done true justice to the "tradition" of their tenets, since both teams have Pittsburgh in their name.

But I am stepping up in classification here. If PileD is relatively lucid and tells me that "auf Schalke" has some huge significance, then I'll concede I'm 100% wrong. But sitting here right now, I just don't see how a preposition somehow imparts tradition.

[footyfan1]

If it was so traditional, why wasn't their last stadium named "_____ auf Schalke." Arena auf Schalke means, if I am not mistaken, Arena at Schalke or Arena in Schalke. Exactly what is traditional about "auf Schalke" (which name has been attached to the stadium for maybe four years)? It's a freakin' prepositional phrase. Are you telling me it's traditional because a TV show used that same generic prepositional phrase. If so, I'm really pissed that the new stadiums in Pittsburgh weren't called Park in Pittsburgh and Pittsburgh Field. Such names would have done true justice to the "tradition" of their tenets, since both teams have Pittsburgh in their name.

But I am stepping up in classification here. If PileD is relatively lucid and tells me that "auf Schalke" has some huge significance, then I'll concede I'm 100% wrong. But sitting here right now, I just don't see how a preposition somehow imparts tradition.


Number one, I think you should calm down.

What you aren't getting here is that "Auf Schalke" can also be a greeting or even a toast. It's not just a "prepositional phrase" in German and that greeting or saying "Auf Schalke" has been around a lot longer than that stadium has been.

Yes, it can merely mean "at Schalke", but if I remember properly, that statement itself carries some significant meaning with many of the Schalke faithful.

That's what I feel you aren't getting.

But like you, I also admit I could be wrong.

I honetsly do believe the saying "Auf Schalke" has some significance with them.

Only PileD or another Schalke fan can answer that question.

[Alex_K]

I think the phrase "auf Schalke" is one of these weird Ruhr Area things. I guess that I, as a High German speaking Lower Saxon (damn, why must we be the only region in German who doesn't has a dialect) shouldn't comment on it, but it's gramatically wrong actually.

[96Squig]

And actually 'auf' Schalke is incorrect, proper German would be in Schalke. Auf means on (e.g.: on the mountain), but they just say it. I guess it's back from the club's (coal)miner history.

[footyfan1]

I think the phrase "auf Schalke" is one of these weird Ruhr Area things. I guess that I, as a High German speaking Lower Saxon (damn, why must we be the only region in German who doesn't has a dialect) shouldn't comment on it, but it's gramatically wrong actually.


Thanks man. I actually learned the German I remember in Mittelfranken. Tell me I'm not screwed!! LOL!!!

However, I spent lots of time up in the Ruhr Valley (Dortmund mainly) and I could swear that saying "Auf Schalke" has a traditional signifigance with the Schalke faithful........

[Alex_K]

However, I spent lots of time up in the Ruhr Valley (Dortmund mainly) and I could swear that saying "Auf Schalke" has a traditional signifigance with the Schalke faithful........

Well, according to a quick google search "Ich geh auf Schalke" is the traditional way to say that you go to a Schalke game (insert my statement above again ;)).

[wolfsburgh]

Number one, I think you should calm down.



Huh? I thought we were having a friendly cyber chat. Differing opinions, but no insults, nothing personal, (aside, perhaps, from your snide comment about if I "know how much tradition" means, which I let pass, because I didn't want this to get personal) and a healthy exchange of ideas. And somehow, I need to "calm down." Do I need to punctuate every sentence with a :) or ;) to avoid offending you? Whatever :) :) !!) . Perhaps it is best for my blood pressure if I just sit these threads out.

[Alex_K]

Do I need to punctuate every sentence with a :) or ;) to avoid offending you?

That's what I do! ;) :D

[footyfan1]

Huh? I thought we were having a friendly cyber chat. Differing opinions, but no insults, nothing personal, (aside, perhaps, from your snide comment about if I "know how much tradition" means, which I let pass, because I didn't want this to get personal) and a healthy exchange of ideas. And somehow, I need to "calm down." Do I need to punctuate every sentence with a :) or ;) to avoid offending you? Whatever :) :) !!) . Perhaps it is best for my blood pressure if I just sit these threads out.


Please accept my apologies. I took the exclamation point on one of your sentences the wrong way. Simply my perception.

"Healthy Exchange Of Ideas". Yep. That's about it.

[PileD]

"Arena auf Schalke" or "Samsung Arena" is not really important for me.
Ok I like more the name "Arena a..."
But Schalke changed shortly from the "Parkstadium" to the Arena.

And the most games I watched in the Parkstadium, 90 %.

So for me is that not a problem.

How or how ever, I like only the name much more.

[PileD]

OK

[PileD]

OK
Must write this cause I was in an endless Loop