Mel Brennan
13 Mar 2005, 05:21 PM
So YOU are in charge of CANAL + Groupe:
http://img166.exs.cx/img166/1302/untitled1copy5dy.gif
And you determine the hiring of PSG Presidents, and, thus, the direction of the club. What do you do? What's your approach to:
(1) Reducing yearly losses
(2) Promoting the brand worldwide
(3) Developing local talent
(4) Attracting sound veteran players and coaches (given the French tax situation)
(5) Establishing long-term dominace of Ligue 1
(6) Establishing a bonified European pedigree
What do you do? Part of the reason that, IMO, PSG was asked to be a member of the G-14 group of European clubs is that, by default really, they are the only club in arguably THE major city in Europe, and they have established THE major rivalry in France (PSG-OM), one that has largely been contrvied or created in the last 20 years in terms of it being something of a national event. It's certainly not a full-fledged European success rate (Cup Winners' Cup notwithstanding) that has led to PSG, being so young and relatively bereft of success, having such influence.
It also has to do with potential; I look at PSG, for the reasons listed above and more, and find that they are the single biggest site of untapped potential in the sports club world. Easily. Being the only major club in Paris should mean that, as Paris is the most popular city on earth to visit, that PSG is branding itself in association with that sentiment, but they do not. Real Madrid and Barca produce their website in multiple languages (hell, even Arsenal understands (http://asia.arsenal.com/) how to promote its value and brand outside Europe), but PSG struggles to produce any of its content in English, let alone assess its brand value in Asia.
So, there's much work to be done...but what would YOU do? I'd like to use this thread as a laboratory to discuss the various possibilities in terms of building the club in all its endeavours.
http://img166.exs.cx/img166/1302/untitled1copy5dy.gif
And you determine the hiring of PSG Presidents, and, thus, the direction of the club. What do you do? What's your approach to:
(1) Reducing yearly losses
(2) Promoting the brand worldwide
(3) Developing local talent
(4) Attracting sound veteran players and coaches (given the French tax situation)
(5) Establishing long-term dominace of Ligue 1
(6) Establishing a bonified European pedigree
What do you do? Part of the reason that, IMO, PSG was asked to be a member of the G-14 group of European clubs is that, by default really, they are the only club in arguably THE major city in Europe, and they have established THE major rivalry in France (PSG-OM), one that has largely been contrvied or created in the last 20 years in terms of it being something of a national event. It's certainly not a full-fledged European success rate (Cup Winners' Cup notwithstanding) that has led to PSG, being so young and relatively bereft of success, having such influence.
It also has to do with potential; I look at PSG, for the reasons listed above and more, and find that they are the single biggest site of untapped potential in the sports club world. Easily. Being the only major club in Paris should mean that, as Paris is the most popular city on earth to visit, that PSG is branding itself in association with that sentiment, but they do not. Real Madrid and Barca produce their website in multiple languages (hell, even Arsenal understands (http://asia.arsenal.com/) how to promote its value and brand outside Europe), but PSG struggles to produce any of its content in English, let alone assess its brand value in Asia.
So, there's much work to be done...but what would YOU do? I'd like to use this thread as a laboratory to discuss the various possibilities in terms of building the club in all its endeavours.