NattyBo
12 Mar 2005, 07:58 PM
http://www.latimes.com/features/printedition/magazine/la-tm-vergara11mar13,1,4324598.story?coll=la-headlines-magazine&ctrack=1&cset=true
As the team readies for its inaugural season, the world's soccer community is watching intently. Signs that the sport is, finally, becoming part of the American cultural landscape are increasingly apparent. Last fall, apparel company Adidas signed a reported 10-year, $150-million sponsorship deal with MLS. In February, cable network Fox Sports World morphed into the Fox Soccer Channel, a 24-hour soccer-only network. And, in the next-big-thing category, several Hollywood heavyweights, including Spike Lee and Lawrence Bender, have announced plans to produce soccer movies.
Anyone heard anything about this? Scroll to the very bottom of the article, its mostly about Chivas USA and Vergara.
As the team readies for its inaugural season, the world's soccer community is watching intently. Signs that the sport is, finally, becoming part of the American cultural landscape are increasingly apparent. Last fall, apparel company Adidas signed a reported 10-year, $150-million sponsorship deal with MLS. In February, cable network Fox Sports World morphed into the Fox Soccer Channel, a 24-hour soccer-only network. And, in the next-big-thing category, several Hollywood heavyweights, including Spike Lee and Lawrence Bender, have announced plans to produce soccer movies.
Anyone heard anything about this? Scroll to the very bottom of the article, its mostly about Chivas USA and Vergara.