Charleston Battery in IBM Ad

[Bleacherbutt]

This week's issue of Time (10/11/04) features an IBM Tivoli ad that has soccer fans dressed in Charleton Battery garb. They obviously have been put into a European streetscape (that inexplicably has American flags). The ad follows page A12.

I wonder if this was product placement, happenstance or an inside job? Anybody know what's goin' on?

On the whole, it's pretty neat. I think it's really cool that they snubbed MLS and didn't go foreign.

Also, I know that they place different ads based on location. If they are putting different ads in based on demographics/lifestyle (I'm an A-League fan (especially Rochester) and in IT management) that's scary.

[PSU92]

This week's issue of Time (10/11/04) features an IBM Tivoli ad that has soccer fans dressed in Charleton Battery garb. They obviously have been put into a European streetscape (that inexplicably has American flags). The ad follows page A12.

I wonder if this was product placement, happenstance or an inside job? Anybody know what's goin' on?

On the whole, it's pretty neat. I think it's really cool that they snubbed MLS and didn't go foreign.

Also, I know that they place different ads based on location. If they are putting different ads in based on demographics/lifestyle (I'm an A-League fan (especially Rochester) and in IT management) that's scary.


You sure it wasn't in Charleston - much of Charleston has a colonial/European look.

[Mikey mouse]

Im pretty sure its not Charleston, one their is a side walk ordance of some sort which restricts outside tables (which is being revamped but thats another (boring) story) Two the GM said they were approaced by some ad people about the shoot. The Battery mailed off some goodies and then saw the ad a couple months later.

Pretty cool that it is getting such national coverage, but the Battery didn't recieve any money for the ad. And as Bleacherbutt pointed out on another board those must have been fans of the 2003 season not this past one. ;)

mikey