Man United top brand league table

[BillyManutd]

MU has once again topped European clubs as the most valuable football brands.

http://uk.sports.yahoo.com/040611/2/4c3l.html

[Achtung]

http://images.thetimes.co.uk/TGD/picture/0,,129909,00.jpg

Surprised to see Leeds still up there, but I guess there's no such thing as bad publicity.

[(TxT)]

http://soccernet.espn.go.com/headlinenews?id=302767&cc=5901

this isn't a shocker just an interesting article

[Coach_McGuirk]

It would be a shock if they weren't.

Arsenal was 7th, which surprised me. Of course the real shocker was that Leeds are still 18th.

(WTF?? I could swear I came into this in the Arsenal forum, and exited through the ManU forum. Have I gotten caught in the Twilght Zone, or what?)

[(TxT)]

What surprises me is AC Milan is so high. And that Liverpool is so low with all of the Asian stuff they do.

[655321]

http://images.thetimes.co.uk/TGD/picture/0,,129909,00.jpg

Surprised to see Leeds still up there, but I guess there's no such thing as bad publicity.


That says "world leaders" but shouldn't the Yankees, Cowboys, etc, etc. be in there somewhere??

[BillyManutd]

That says "world leaders" but shouldn't the Yankees, Cowboys, etc, etc. be in there somewhere??

Are you kidding us? We are talking about "world leaders" in soccer or what others call football. :D

[prk166]

What surprises me is AC Milan is so high. And that Liverpool is so low with all of the Asian stuff they do.

It's part of the Berlesconi conspiracy. =)

[thehands1616]

That says "world leaders" but shouldn't the Yankees, Cowboys, etc, etc. be in there somewhere??

no one cares about baseball

[Achtung]

no one cares about baseball

Someone must have forgotten to tell the 70 million Americans who went to a game last year, as well as those who set record ratings on TV for last year's playoffs. Not to mention the millions and millions in Central America and Asia who play and watch the sport religiously. If you asked me, the Yankees (even though I hate them so very much) are probably as known worldwide as Manchester United.

Go start a "baseball sucks" thread somewhere else.

[Devil_78]

Someone must have forgotten to tell the 70 million Americans who went to a game last year, as well as those who set record ratings on TV for last year's playoffs. Not to mention the millions and millions in Central America and Asia who play and watch the sport religiously. If you asked me, the Yankees (even though I hate them so very much) are probably as known worldwide as Manchester United.

Go start a "baseball sucks" thread somewhere else.


Hate to break it to yah, but Man Utd is by far and away the biggest sporting brand in the world. The Yankees need this marketing tie up more than United do.

Lets not forget, United was the first, and only team to breach the £1billion mark on the stockmarket. A value no club has got close to reaching, not even United. Though to buy them, the price tag would not be far off.

[Achtung]

Hate to break it to yah, but Man Utd is by far and away the biggest sporting brand in the world. The Yankees need this marketing tie up more than United do.

Lets not forget, United was the first, and only team to breach the £1billion mark on the stockmarket. A value no club has got close to reaching, not even United. Though to buy them, the price tag would not be far off.

Again, its not something that can necessarily be proven without taking into account total merchandise sales, club value, etc. I'd be interested to see such a study of clubs from all sports worldwide. I do know that when I was in England, a country that has no interest in baseball, I saw plenty of people wearing Yankees (and some Cubs, Dodgers, and Red Sox) hats and shirts. In others sports, you'll see plenty of Lakers, Cowboys, Bulls, Red Wings, Rams, etc. apparel around the world, though a lot of that is probably surplus dumped off at a cheap rate in countries with no real interest in those teams. Still, in places like South America and Asia, there's a big interest in basketball, to the point where its catching up with soccer in some areas of the world.

FWIW, the Red Sox sold two years ago to John Henry and Tom Werner for around $700 million. My guess is that if George Steinbrenner were to sell the Yankees tomorrow, they'd easily fetch $1 billion, and probably a good deal more... just if we're talking numbers. Then again, its tough to compare the value of a privately-held club to that of a public one.

Wasn't Rupert's bid around the £1 billion range back in 1998?

[Motterman]

Is it nice to be the biggest brand in world football? Yeah.

Does it really matter to me all that much? Nope.

[Achtung]

Is it nice to be the biggest brand in world football? Yeah.

Does it really matter to me all that much? Nope.

Very true. Although the plastic fans do help in buying the big names. :)

Of course you remember a time when the team truly sucked. And here we are whining about not winning the trophy for one year...

[Motterman]

Very true. Although the plastic fans do help in buying the big names. :)

Of course you remember a time when the team truly sucked. And here we are whining about not winning the trophy for one year...
You can see why the PLC wants to turn all the "fans" into "customers" too...

Makes me wince everytime I hear them say that.... :mad:

[yossarian]

Again, its not something that can necessarily be proven without taking into account total merchandise sales, club value, etc. I'd be interested to see such a study of clubs from all sports worldwide. I do know that when I was in England, a country that has no interest in baseball, I saw plenty of people wearing Yankees (and some Cubs, Dodgers, and Red Sox) hats and shirts. In others sports, you'll see plenty of Lakers, Cowboys, Bulls, Red Wings, Rams, etc. apparel around the world, though a lot of that is probably surplus dumped off at a cheap rate in countries with no real interest in those teams. Still, in places like South America and Asia, there's a big interest in basketball, to the point where its catching up with soccer in some areas of the world.

FWIW, the Red Sox sold two years ago to John Henry and Tom Werner for around $700 million. My guess is that if George Steinbrenner were to sell the Yankees tomorrow, they'd easily fetch $1 billion, and probably a good deal more... just if we're talking numbers. Then again, its tough to compare the value of a privately-held club to that of a public one.

Wasn't Rupert's bid around the £1 billion range back in 1998?

Spot on. Even if baseball isn't one's cup of tea, to dismiss the Yankees merchandising power is ridiculous.

As for the list....I was also surprised (as someone else mentioned) that Arsenal was ahead of Liverpool. I guess just like "The Jeffersons" we're movin on up..... :D

[Devil_78]

Again, its not something that can necessarily be proven without taking into account total merchandise sales, club value, etc. I'd be interested to see such a study of clubs from all sports worldwide. I do know that when I was in England, a country that has no interest in baseball, I saw plenty of people wearing Yankees (and some Cubs, Dodgers, and Red Sox) hats and shirts. In others sports, you'll see plenty of Lakers, Cowboys, Bulls, Red Wings, Rams, etc. apparel around the world, though a lot of that is probably surplus dumped off at a cheap rate in countries with no real interest in those teams. Still, in places like South America and Asia, there's a big interest in basketball, to the point where its catching up with soccer in some areas of the world.

FWIW, the Red Sox sold two years ago to John Henry and Tom Werner for around $700 million. My guess is that if George Steinbrenner were to sell the Yankees tomorrow, they'd easily fetch $1 billion, and probably a good deal more... just if we're talking numbers. Then again, its tough to compare the value of a privately-held club to that of a public one.

Wasn't Rupert's bid around the £1 billion range back in 1998?

Merrill Lynch regularly produce a report on sports world-wide, who is the biggest, etc. United have finished top for the last few years by quite some margin. What it is judged upon is market penetration, capitalisation, revenue streams, how far they have stretched the brand, etc. I dont think the Yankees can boast themed restaurants in Tokyo, can they? At the moment, United are involved with TV, Banking, Hotels, Restaurants, and even chartering their aircraft out as an airline when its not in use. Rumour has it someone is working on a potential theme park in China!

You may have seen lots of people in the UK with Yankee's stuff, but Uniteds merchandise has gone totally global. Even to the point where the shirt pops up with regularity on shows such as Rikki Lake, Jenny Jones, etc.

Murdochs bid was just shy of £650,000,000, and one of the main reasons for it failing, was that various city analysts said United could fetch double that.

[Achtung]

Fair enough, I was just making a point that if United want to increase their value further, they can still learn a bit from American sports franchises. United are helped by the fact that soccer is the biggest sport in the world, and is played in pretty much every country. Many American sports teams, especially in the NFL, have spread their brand globally despite the fact that there isn't nearly as much interest in their sports as there is in soccer.

[Devil_78]

Fair enough, I was just making a point that if United want to increase their value further, they can still learn a bit from American sports franchises. United are helped by the fact that soccer is the biggest sport in the world, and is played in pretty much every country. Many American sports teams, especially in the NFL, have spread their brand globally despite the fact that there isn't nearly as much interest in their sports as there is in soccer.

This is half the reason for the tie-up with the Yankees. The last big market United want to crack is the US, and who better than to learn from the team seen as the American version of United! This is why you see two tours within the space of 2 years to the US, they want to build brand awareness. Of course, they'll find it a long slog.

[prk166]

This is half the reason for the tie-up with the Yankees. The last big market United want to crack is the US, and who better than to learn from the team seen as the American version of United! This is why you see two tours within the space of 2 years to the US, they want to build brand awareness. Of course, they'll find it a long slog.

The last big market? What about China?