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View Full Version : Campbell's Soup signs sponsorship deal with Freddy Adu, DC United

HalaMadrid
28 May 2004, 02:20 PM
From Sports Business Daily, link w/ registration:

http://www.sportsbusinessdaily.com/index.cfm?fuseaction=tdi.main&departmentId=29

Campbell Soup Company today announced that it has signed DC United rookie F Freddy Adu to an endorsement deal. Adu will be featured in advertising set to debut this fall, and will be utilized on national promotional materials, POS materials and the company’s Web site. Adu will endorse Campbell’s Chicken Noodle Soup. Campbell today also announced that it has inked a sponsorship deal with DC United.
Anthony
28 May 2004, 02:23 PM
From Sports Business Daily, link w/ registration:

http://www.sportsbusinessdaily.com/index.cfm?fuseaction=tdi.main&departmentId=29

Soup is good food.
skipshady
28 May 2004, 02:56 PM
Adu will be featured in advertising set to debut this fall, and will be utilized on national promotional materials, POS materials
Every time I read "POS", I keep thinking of the phrase that's not "point of sale".
DoctorD
28 May 2004, 02:59 PM
Look what Campbell's soup did for Kurt Warner and Donovan McNabb's play last year.

Freddy please avoid the "Campbell's Soup jinx".
skipshady
28 May 2004, 03:22 PM
Look what Campbell's soup did for Kurt Warner and Donovan McNabb's play last year.Forget McNabb - at least he made the NFC Championship Game. Campbell Chunky Soup ended Terrell Davis' career!
helmet
28 May 2004, 06:11 PM
Every time I read "POS", I keep thinking of the phrase that's not "point of sale".

Proof of service?