The reach of this year's Champions league final could be anywhere between 200-300 million viewers. The fact that it was on a Saturday for the first time ever should help in some regions despite the absence of the top English and Spanish clubs. It's estimated there're about 1.4 billion TV households in the world. China is by far the largest television market in the world with close to 400 million tv households, followed by India (130m) and the USA (115m). However, considered as a single entity, the European Union would be the second largest tv market with more than 200 million tv households. Here's a breakdown by region: Approximate TV households (in millions) Asia Pacific .................730m (China 400m, India 130m) Europe East/West ........310m (EU 200m, Russia 52) Latin America/Caribbean 140m (Brazil 50m) North America .............130m (USA 115m) Africa/Middle East ........115m Here's my estimate. I'll use 3 or 4 persons/household in my calculations: Asia .............. 2% of households -> 14.6m * 4 ~ 58m viewers Europe .......... 15% -> 46.5m * 2.5 ~ 116m viewers L.America ....... 5% -> 7m * 3 ~ 21m viewers Africa/M.E....... 10% -> 11.5m * 3 ~ 34m viewers Total worldwide tv viewers: ~ 230million Worldwide out-of-home viewing tv audience (pubs, bars, public viewing, private parties, etc) ~ 2-10m viewers. DVRs are becoming increasingly popular and could add more viewers. Online viewers should be in the millions as well. Last year in the USA 2 million people watched the final online, the same number of people that watched it live on tv. Overall reach of the CL final, about ~ 250 million viewers. Overall reach of the Euro final, about ~ 350 million viewers. Overall reach of the World Cup final, about ~ 700-800 million viewers.