Where do people come up with these designs?

I'm on soccer.com looking at different boots for my self. I'm scrolling down the page and see some of the dumbest designs, I’ve ever seen. Check this one out, and tell me what you think, I understand it’s for there national team, but come on now, come up with a better design then that. I would not wear that I someone paid me to. Who comes up with some of these, and are they blind?

Click here to see what i mean

Look at that and tell me if you would pay money for it? I would never, but that just me.