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Discussion in 'Liverpool' started by el-capitano, Jan 18, 2012.
Well, one of them was smart enough to wear a red tie.
Or was that the only one he had without pizza stains on.
Good riddance to adidas. Good luck selling WBA and Stoke shirts in Malaysia. Though I'm going to miss awkward videos like this:
[ame="http://www.youtube.com/watch?v=-XfYgnfpDrk"]New Liverpool Home Jersey 10-12 Ad 2 - YouTube[/ame]
and Caroline Wozniacki wearing our red:
(though someone forgot to remind her that the shirt's supposed to be form fitting)
I don't really give a shit who makes our jersey, but I'm a little nervous that we're this company's first foray into the biz. I just hope they keep it simple and clean.
It can't be that hard- it a football jersey that's red.
Yea. Lacrosse uniforms. Yea.
I hate the idea of being their first deal. It's a stupid name too. I constantly wonder who comes up with these names. 'Warrior' ... uh huh ...
The guy with the red tie is Ian Ayr our business manager, so he should own a few
We had Reebok which had a name but no real business skills for ten years.they produced some real crap looking kit that also fell apart easily.
I will await judgement on these folks although I have had great experience with New Balance running and walking (in my later years) shoes.
At least we won't have generic copies of 20 other clubs Adidas kit.
Nail on the head, old chap! Even more importantly, we're having more control over other non-football apparel unlike with Adidas who had total control.
By the way, what are their other stuff like? You know the running etc.?
i'm more excited than apprehensive... although, adidas has brought us some pretty nice kits over the last few years -- the black ones, especially...
when do they usually announce what the new kits look like? april-ish?
Anytime from April to July.
A lot of times, they debut next season's gear in the final home match of the season, though that obviously won't happen since we'd still be under contract with adidas. There are cases where they won't reveal the design until the summer. Though most of the time, the design leaks and ends up on sites like Football Shirt Culture.
Here's the thing with kit design though - if you stay clean and conservative, people complain about cookie cutter design that looks like everyone else's, and if you do something distinctive, then you get complaints about messing with tradition and being the kit manufacturer's design guinea pig. You can't win most of the time.
Adidas end Liverpool ties over poor results
Now that is funny! Adidas trying to save face because the got outbidded by a dinky little company like Warrior. They had no interest in selling gear to the millions of Liverpool fans around the world. LOL!
I hope we get rid of the awkward skin-tight tops and long, baggy shorts look. Maybe a less-tight kit will result in a more composed performance in front of goal???
This is an "iffy" deal though - hopefully it's short term. Maybe we'll rise up the table and eventually get Nike/Umbro or any other big name team to take us in.
I'm happy to be rid of adidas though so we aren't subjected to their "10 kit designs for the whole world" structure. Maybe we'll even get an all-red kit with NO stripes or trim. How great would that be?
It's probably Warrior, because they are a lacrosse company and want to tie-in to historical Native American images about masculinity and fighting.
Is six years short enough (or, I guess, 3 kit cycles).
Keep in mind though, we have the most lucrative kit deal in the Prem. Distribution channels and promotional opportunities aside, isn't that what matters?
Do football clubs usually make more money off the initial contract or the global merchandise sales?
For sure. Personally, I would much rather keep it simple and don't really care about "something distinctive". The Liverbird on the chest is what makes it ours.
I've had no problem with our Adidas kits.
I can't imagine royalties from sales add up to anything close to 25 million a year, any other multi-million figure big clubs get.
Btw, we sold 900,000 replica shirts, #4 in the world so I don't get why adidas is complaining about the performance on the pitch - we're performing just fine on High Street.
It occurred to me that as the club is going through its worst stretch in terms of Premier League finish since the Evans era, we've signed the most lucrative shirt sponsorship and uniform deals in the league.
Somehow, mo' problems have turned into mo' money.
Previous LFC administrations have sold the club short. Adidas got us for cheap, as did Carlsberg. Now Standard & Chartered plus Warrior are giving us an extra £26 million or so every year over the previous two deals with Adidas and Carlsberg. Just those two deal alone, almost completely compensate for missing out on CL prize money.
If they can produce good-looking kits then it's all fine.
But being their first client in the football word does make me suspicious.
Their first add campaign should be inspired by this:
Agreed. Who wouldn't want to see a short film of LFC players navigating the NYC underworld fighting rival gangs at every turn?
BTW, Spurs are switching to Under Armour next season. The Nike/adidas/(to a lesser extent)Puma stranglehold on team uniforms might be ending. If these lesser known brands can offer bigger contracts, why not?
Plus our deal with Warrior enables us to make deals with additional partners for merchandising, on top of the Warrior Kit deal...