It's been mentioned that people have to get used to knowing where the games are being broadcast and I agree 100%. I don't know if it's been mentioned before, but I think MLS stands to benefit from timeslot standardization. Let me explain: I know it's not the same, but I'd like to reference the NFL. I believe the NFL not only benefits from people knowing where to find the games, but also when. Every Sunday you know there is an early timeslot and a later one. It's always at the same time. Basically people create a routine, and it's easier to plan to watch the games. MLS is not there, but doing time blocks could be the way to go to increase ratings. Basically I go into a Sunday (Eastern time zone) and I know that the first game is at 1:00 PM and the second is at 4:00 PM. You can't believe what it does to me personally as a fan to know with certainty what time I can watch a game!! I believe that the oft-maligned MLS season actually works in its favor, because a large chunk falls during school break months. I would propose two basic timeslots for the majority of games (all times Eastern): Saturdays 5:00 PM (5:30 kickoff) for East coast games - this means that Central time teams start at 4:00/4:30 local time. Then, going with the West coast teams, the games are broadcast at 7:00 for the East coast. That means that teams start at 4:00 (broadcast)/4:30 (kickoff) - consequently, Mountain time teams would have the corresponding times be 5:00/5:30 local time. For weekdays (mostly Wednesdays) I think it would be a good idea to go with maybe something like a 8:30 PM Eastern time game time/broadcast. This would be the only time slot used for weekdays. It maybe gives you the best combination of game time and also reaching a broad enough audience which is not so much an issue on Saturdays because people are not in the middle of a commute/working/school/etc.