This year's marketing campaign 2011

Agreed on the dunking one. I think if anything just because of the vuvu... whatever the hell those loud annoying horns were called, it'll resonate with people that might otherwise dismiss a soccer ad.

 

I agree. These ads aren't bad, but, I prefer ones that show the excitement and passion found at the game and create a sense of pride in team and town. You want people to see them and think, "I want to be part of that". Here is the Timber ad again.

[ame="http://www.youtube.com/watch?v=Yjlc-eVlKeE"]http://www.youtube.com/watch?v=Yjlc-eVlKeE[/ame]

 

i listen to radio in Seattle some time, and these days some of the traffic reports are being sponsored by the Flounders. they are really plugging the start of the season. where are our radio ads ?

 

Buschy has the right attitude.

 

Anthony and Q made a good showing at the season finale of the California Cougars. They got a good reception from the crowd as well. It's great to see te organization reaching out to the Central Valley.

 

Tom Cruise giving Busch a chance at...what? (Dude, don't join the cult)

 

let's take a look at the Crew's commercial

[ame="http://www.youtube.com/watch?v=-X4LenMHl2E&feature="]YouTube - 2011 Columbus Crew commercial[/ame]


Now That's is inviting !

 

at's a good'n!

 

Hopefully our FO is taking notes !

enough with the lame marketing !

 

I thought that was kinda cheesy. The whole "epic music over highlight reel"...eh, pretty commonplace. Nothing wrong with it, and it's a fine commercial, but I prefer ours. The Crew one is traditional, "Look what we do," ours is more contemporary...quirky, random, simple, clean. Different approaches, I won't even pretend to know which is more effective, or even what the specific purpose is of each.

 

This

 

Maybe my standars are a lot higher (marketing speaking) than some of you in these boards.

Lets said I wasn't a Quakes fan and looking for a team to support, now I see Columbus ads and then the Quakes ads...wich team should I support based on their ads ? the one that showing a I don't know who, kicking a pinata in an empty stadium or the one showing a great atmostphere in the stand ?

 

Actually, funny thing is im taking courses to become a business major. here is the problems you stated, and i will say them in a diff. way since its very hard for people here to grasp ideas.
the commercials are FUNNY(well 2 of 3).what attracts peoples attention? loud noises and comedic antics(commercials have both).

say your a average person, the average person knows 3 things in the dunking booth commercial.

1. what a vuvuwhatever is and how annoying they are.
2.what soccer is.
3.what a dunking booth is.

add all three together with a cameo of a galaxy fan(for the real fans) add humor, and viola you have the average person laughing his butt off.

what happens next?
1. the quakes logo appears.
2.the average person visits the website.
3.the average person(this is for the 21-34 year olds) find that the ultras are a rowdy bunch and can have a good time(consider a banner containing those elements on the quakes website btw ).
4.(this is for the family man) due to its comedic humor will think its fun to take the family to the game.
5.buys tickets.

make sense now?
i notice alot of quake fans are very conservative when it comes to thinking outside the box(along with alot other sj dwellers)

 

Portland?

 

Based in their ads ?
Portland's look like they are sending you to work in the woods.

 

You could have a blue and black-painted ass farting at a camera, but I wouldn't count on that moving people to go to games.

Not sure coffee spilled on weenie does that either.

 

G'day guys. I'm an Aussie who has just chosen San Jose as my team in MLS. I was contemplating for a while which team to follow and eventually went for San Jose. MLS is relatively well known here in Oz. LA Galaxy has toured here twice (with Beckham), so they would be the most well known team. San Jose Earthquakes is known amongst people who follow soccer closely, but perhaps not by the average sports fan.

Anyway I think you guys can sell yourselves a lot more as a team to follow. I mean I decided to follow you. People don't always go for the bigger clubs in a league. As long as your support is loyal and passionate people will admire something about the club. Also market your region. San Jose (and especially San Francisco/California) is known all around the world!

I hope you guys can let me know more about your team. What is your squad? Who are your best players? etc Anyway I will try to keep in touch in this as often as possible.

Cheers from Downunder

 

Welcome. I hope reading this board on a regular basis won't sway you from your choice!

 

Welcome. We're a pretty talkative community here on BigSoccer so you will get to know the team pretty quickly. If you read the match reports and training reports from Robert Jonas at Center Line Soccer, they are often pretty detailed and thus very helpful when it comes to getting to know players. Bobby Convey and Chris Wondolowski were our best players last year--Wondo was the golden boot winner of the league and Convey was our most consistent.

I think most people here root for the A-league to get over the hump and get enough teams doing well to survive and thrive. It seems to be having the same growing pains that MLS has although with perhaps even more challenges given how much of the population is in just a few cities. Some of us watch the A-League on FSC each week. We know what "The Cove" means. We also know exactly what it's like to lose a player brought in to make a difference to a bad, injury-racked season. The player I considered the face of Sydney FC retired and became a coach, I think....the Quakes tend to do that sort of thing. A former player is our GM and we just hired another to coach in the academy.

It seems that MLS sold it's international broadcast rights which is good on balance for exposure to the league. But it would seem bad for people such as yourself that would like to see all the games of a single team given that the online soccer package is thus blacked out outside the US (kinda like the ABC is for me!). But I guess there are internet work arounds for region blocks...so hopefully you'll be able to watch games and join in the post-game discussions.

Oh, we and don't really care for the Galaxy much at all. Feel free to loathe them. I suspect it's very like Sydney and the Victory. Even if there is another team in Melbourne now for the Victory have a rivalry with, and they will and the media will hype Hearts v Victory (like they did with the 2 LA teams Chivas USA and Galaxy) nothing will likely dampen Sydney's dislike of the Victory. And that's how we feel about the Galaxy.

Again, welcome!