I guess I was thinking more about individual, grassroots sorts of things rather than official team stuff -- a float at Pride is not an individual grassroots thing in my book. Individual actions that can be done relatively cheaply is making sure to comment on any article on the ATL Beat found in online publications, calling/emailing the local sports news staff (all forms of media) to ask them about coverage of the ATL Beat, repeatedly telling your own rec teams/book clubs/drinking buddies about the Beat, etc. The repeated emails & calls to local sports folks in all media by many people will help local news stations know that there is a demand for info on the ATL Beat. One email by one person will not. All WPS teams need to increase both ticket sales and local sponsorships to improve their financial situations.