About ten years ago, the powers that be in MLS figured out the initial business model of MLS was not working. I wasn't there but most likely they decided on the following targets for the next ten years to become MLS 2.0, so to speak. Teams - Abandon the under-preforming teams. Stadiums - Build SSS for each team. Owners - Find new owners to take teams - no more multi-team owners Expansion - Expand to 20 teams but only with owners who can guarantee an SSS. Game - Make the game closer to the rest of the world. Abandon shootouts and counting assists for the top scorer. In the last ten years, MLS has hit all of the points with a near 100% effectiveness. We've seen increased attendance, improved TV contracts and sponsorships. Now that we are MLS 2.0, the challenge here is to imagine what MLS 3.0 will look like. Here are some questions to think about. Teams - Should Chivas and other under-performing teams be relocated? Would that hurt the brand too much? Stadiums - a) Do we concentrate on relocating to more urban settings? Should Toyota Park and FCD stadium be abandoned or should we stay and build the base. b) Should we increase the stadium size? c) Should we upgrade our older stadiums? Owners - Should we start looking for richer owners or a different type? Should we start asking more of our owners? What should the entrance fee be? Expansion - Do we still concentrate on expansion at the same rate or slow down? We still haven't reached the South and the Midwest is underrepresented. Game - Should we be on the international schedule?