I'm going to go for: AFC Empire AKA Association Football Club Empire FC Empire seems to generic for an American club. And I've seen a few FC Empire, Empire FC, Empire SC, CD Empire etc. So apparently a lot of people like Empire, AFC is a great add to it.
I guess I meant this one. I've heard the name Empire coming across a couple of times when reading about Chivas.. so that's why I thougth of it. Maybe AFC Inland Empire than?
Shows you how much people want a new brand for that team and what a mistake the Chivas name really was... Frankly I'm with them, even on this short of notice I'd hoped the team would take on a temporary placeholder identity rather than continue the Chivas travesty another season. Alas it's not to be.
Hell partner up with the Blues in OC, take their recently abandoned LA Blues name and become the LA Blues Advance.
No, they just want a new brand, they don't really care which team it's on. They just get excited about rebrands. Some people want rebrands for every team. Every year.
Eh for many I'd agree, but I think you're seeing more attention with this potential rebrand than most for the reasons I listed. This is a name people have wanted gone for the better part of a decade, and it wasn't the usual rebrand chatter but a league necessity.
Well, it's the only one currently up for grabs, right? And there's the whole jingoism part of it. Got to that point, yeah. But nobody would be all hot and bothered if they'd stayed on the path they were on when Bradley was their coach.
Not sure about that. Even when Bradley was there and they were at their best there was an undercurrent of folks that wanted the Chivas name gone. Of course it intensified the more Vergera and the Cue's ran the team into the ground and then delved into the whole racist element. Whether Jingoism plays into it I wouldn't be able to say, I'm sure it does for some, but for most it's less that than it is the simple fact the existing name is a hinderance to the team (and thus the league) in that it's exclusionary and makes MLS look like a minor league outfit to the older Liga MX.
Not true, for a few years there was the ChivasUSA bump. If ChivasUSA had gone after some Mexican DP players and won more games, the experiment may have turned out differently. Yes there was always going to be people that hated the idea, but there were people that really liked the idea, at least for a little while. Look at RedBull NJ, lots of people hate the idea, but RB invests in the club so people live with it. It would be way different if Red Bull had a bunch of ChivasUSA type seasons and never built their own stadium and was playing in some crappy stadium.
Dude, were you here in 2003? It's been SINCE DAY 1. I'm saying if they were a successful brand and a successful team, some of that would have been ameliorated. Which, we know now, is gar-bahg, first off, but people have been saying that shit for 11 years now. And now they say it about Man City. Part if it IS jingoism - I don't know if you remember when they first announced (actual) Chivas as the 2003 (?) All-Star opponent, how everybody was up in arms about what a bad idea THAT was because Mexican Nats could take free shots at US Nats without fear of retribution and blah blah blah blah. A lot of the criticism of Chivas USA starts with jingoism (or its worse, better-known big brother). The fact they have not been a successful business has made it worse. Because not every business in America has to cater exclusively to White America. That's the part that a segment of White America doesn't get. It doesn't make American television look "minor league" when Univision is successful. And it doesn't have to make MLS look "minor league" to have a club with a Mexican flavor. It's when they are abjectly incapable of running a successful franchise that they look bad - and that's true, whether it's Chivas USA or the MetroStars.
Well I think you're making one jump that wasn't there for most of Chivas' critics. it wasn't that they had a Mexican flavor that most objected to. that would have been fine. It was that they were seen, rightly or not, as a defacto minor league squad to the Guad mothership that was the big problem. And the way Vergera and the Cue's ran them simply reinforced that. I think that why you don't see as much criticism of NYCFC yet. So far they seem to be indicating they'll operate at worst as a sister team, not a neglected subordinate like CUSA has been. As for the first point, I think you and I are agreeing, just phrasing it differently.
Has anyone discussed the possibility of Televisa buying the club and rebranding them Club America USA? Hell, drop the word "Club" and launch the rebrand through a Super Bowl commercial and you've got gold, Jerry, gold.
I actually like the name "Los Angeles Glory". It gives ideas for a new logo, I'll try and post later. For now there's an ideas for the "Los Angeles Diablos".