Hiring Rui Costa. All Rui Costa is right now is a really good motivator. Moving him into a head coach position, with no coaching experience, will most likely make Benfica less competitive, at least for a bit (IF he is given time, god knows Benfica fans never give time to anything). I would rather have Jorge Costa before Rui. Rui has to cut his team somewhere, like everyone else. AVB or no one.