Well once you "catch the bug" with something, it can be really hard to let go.. Very quickly I'll tell you that I worked for a Formula 1 team for years and after it was over it took me about 4-5 years to move on 100% from the sport.. People in soccer are no different.. they think they can be the one to make it work, and they want it so badly that they throw their money on the table and give it a go.. And therein lies the problem.. they're usually soccer people and not business people, as we've all said and heard before.. the main problem they have is that they believe they're running a soccer team and not an entertainment business, and then before they know it they're screwed. You're right about the lack of support, but that's because owners often worry more about hiring a coach and recruiting players than building support.. but it's not that there isn't potential support, it's that they put too little focus on building it.. Everyone on here laughs at the Dayton Dutch Lions FC because of their miserable performance in USL Pro in 2011. But what few people see is that the team is totally focused on building their economic base: their Youth Academy. I'm not saying they don't care about their USL Pro team but it's a secondary concern to that group. In year 1 their Academy had 7 teams and in year 2 it had 18. If 18 teams have an average of 14 players, and each player pays $1,500/year (this is what the DDL charged in 2011) then that is $378,000 in revenue. Not to mention I happen to know what their revenue was from certain key sponsors.. so I'd frankly state that the Dutch Lions were absolutely in the Top 10 in the entire USL in revenue and most likely top 5.. My point is that there's different ways to go out and build support for your team.. but that if your main concern as an owner is to win USL games then you're destined to fail.. if you spend your time instead focusing on revenue generation and the game day experience then you'll be much better off in the long run.. I'm not saying everyone needs to operate a full-fledged academy, but at least the Dutch Lions are more worried about making money than they obviously were about USL wins.. I'd personally like to see the team put more emphasis on their USL Pro team this year, and I know for a fact they want to do better in all areas there, but to tell the truth I'd rather see them continue to build the core of their business again in 2012 and worry about the pro team next year or the year after that..