Million dollar question. It's a slow process of adding new exciting players to associate with the brand, contuining to instill an attacking style of play and then -critically important- winning. People want to support a winning team so if Heaps could replicate our past success and keep his young exciting players like Diego and Rowe, people should come out to support the revs.
It doesn't take an enlightened point of view to know why the Revs are, and forever will be, completely anonymous in this market. It is fairly obvious to anyone with a rational thought in their brain.
Kraft Dehors just got his MBA from the University of Underwear Gnomes. Step 1: The Revs suck, so move them to the middle of somewhere. Step 2: ???? Step 3: MASSIVE PROFITS!!
As a more serious answer, "leverage the broadcast partners and solicit for more media coverage" is a way to increase attendance, at least incrementally. Make "State of the Revs" a weekly show on CSN during the season, instead of a Web show - I'm pretty sure KSG can outbid New England School of Law for broadcast placement, if they won't get it for free (which they should, but whatever). Block off more (aka any) Revs coverage on 98.5 - a Saturday postgame show would be nice, even if it's only for an hour. Heck, 98.5 has a 1-hour golf show now, they could do this for the Revs. Have the Communications Department solicit the Globe/Herald for more Revs stories. Insist on a better Revs beat writer at the Globe than Julian Cardillo, who is awful. When the Revs do something important (sign a DP or a National Team player, hire new coaches, or get a new sponsor, for example), ensure it gets covered on the local sports shows and local news. A lot of the problems associated with the Revs are lack of equity-building in the market. Increasing their media coverage on a level close to the other major league teams should help.
Will this be the case if Kraft takes your advice to "take the team out of the middle of nowhere, and put them in the middle of somewhere"? If so, why would he not just let them continue to be anonymous in the middle of nowhere? Spending money to build a new home in "the middle of somewhere" for a 'forever anonymous' team doesn't seem too rational when the status quo option is beckoning.
There is an obviously need for a significant application of "step 2", but you can't make those moves because they would be incomparably stupid, without doing "step 1". No measures they take to bring any sort of brand presence, while the team still exists in the middle of nowhere, will bring the team any more market share in the region. Foxboro is a blackhole, and spending any sort of major money on marketing the team there would be a colossal waste of money and time and resources.
Ah, so you subscribe to the "Popeye" theory of letting Bluto beat the living crap out of you until they finally get around to building a new stadium, and then and only then, like Lazarus, rise from the dead? I would like to see them do something--there are lots of things they could be doing to make a horrible situation less imperfect--now, since it is going to be many, many years before the first ball is ever kicked in our new Rainbow Unicorn Stadium. At least if they evolve into a marginaly competent organization, plodding along like Chicago or Columbus or Dallas or Colorado for the time being, there won't be such a huge hole to dig themselves out of. Because a stadium alone will to only two things for the Revs 1) Jack and 2) Shite
This doesn't make any sense at all -but I'll explain why your comment isn't logical. You said the revs were forever anonymous. FOREVER. ANONYMOUS. If we take this literally - that means they are anonymous today and will be anonymous after they are in their own stadium. So, by your logic this means step #1 is pointless because it won't matter to this market anyway.
They will be forever anonymous because in my Bob-Kraft-Sucks-Nilistic view of the Revsville, that change will never happen, and status quo will reign forever. I don't even accept a possibility of them moving, because they won't. If they did move, in some twisted alternate universe where Bob Kraft actually gave two flying ********s, then yeah, they would have a chance of finally not being anonymous. I think even you can understand the difference between current state and potential state.
If they don't build the new stadium, then they will literally be anonymous forever. They might as well move or sell the team, because it is a losing proposition to keep the team in Foxboro, no matter how many cartoon references you want to through into this message board. Foxboro is a blackhole, and forever will be.
Just back from re-checking the color sort in my t-shirt drawer and noticed we're long past the 500 post limit on this thing. Have the mods abandoned us? Are we doomed to board of chaos, mayhem, and madness? Time to start using the IX topic alright already.