Rebrand / Crest Update Thread

Discussion in 'San Jose Earthquakes' started by SJTillIDie, Oct 3, 2013.

  1. asdf2

    asdf2 Member+

    Oct 11, 2004
    San Francisco
    Pardon my ignorance but is part of this re-brand an attempt to drop "San Jose" from the name?

    Would be odd timing since the team will be playing in the city of SJ for the first time in 10 years when the stadium opens.
     
  2. leocal11

    leocal11 Member+

    Feb 7, 2005
    San Francisco
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    I suggest we let Kaval know about this 'rumor' of a rebrand.

    Putting a "happy 40th year" in red on the logo for one year would be cool, but anything really drastic like just saying Quakes, would be dumb in my opinion.
     
  3. DotMPP

    DotMPP 'Quakes fan in Stumptown

    San Jose Earthquakes
    United States
    Jun 29, 2004
    SE Portland, OR
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    A good replica jersey can last years. (my 2000 jersey still looks good). You can't make money off of 20,000+ replica jerseys that last 10+ years. So you change the look to get those 20,000+ to buy another one every 2 years
     
  4. Ibid. Aja

    Ibid. Aja Member

    Sep 15, 2013
    Sucka Free City
    Club:
    San Jose Earthquakes
    The San Francisco Bay Earthquakes of San Jose? :sick: (Poor Anaheim and Brooklyn.)
     
  5. Earthshaker

    Earthshaker BigSoccer Supporter

    Sep 12, 2005
    The hills above town
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    I seriously doubt it.
     
  6. don gagliardi

    don gagliardi Member+

    San Jose Earthquakes
    Feb 28, 2004
    san jose
    Club:
    San Jose Earthquakes
    I was thinking about this while watching NFL games over the weekend.

    The Jacksonville Jaguars were styling in their new 21st century re-branded kits, while the Green Bay Packers (community-owned) plodded along in their traditional (and objectively ugly) green-and-gold, which the late Vince Lombardi -- dead for more than four decades -- would readily recognize.

    Jacksonville is 0-5 and a a four-touchdown underdog next weekend, while Green Bay enjoyed a workmanlike win. Who wants to bet me the Aaron Rodgers jersey outsells Blaine Gabbert's this year?
     
    DotMPP repped this.
  7. bigdumbgod

    bigdumbgod Member+

    Jun 25, 2005
    San Jose, CA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Because here in America we obsess on marketing anything and everything, to the nth degree. Our uber-capitalist tendencies know no bounds. Even on a correctly- sized pitch.
     
    DotMPP repped this.
  8. bigdumbgod

    bigdumbgod Member+

    Jun 25, 2005
    San Jose, CA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    We have here in the Bay Area one of the greatest examples of classic, simple styling that will never get old:

    [​IMG][​IMG]
    Timeless!
     
    don gagliardi and krudmonk repped this.
  9. FUAEG

    FUAEG Member+

    Oct 18, 2005
    San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    [​IMG]
    Super Bowl 2 (Before the roman numerals)
     
  10. FUAEG

    FUAEG Member+

    Oct 18, 2005
    San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Without checking the history I suspect that the team names ...
    Dodgers
    Raiders
    Packers
    Red Sox
    Yankees
    Lakers
    49ers
    ... were not chosen by the public

    On the other hand I suspect the following team names probably were.
    Buccaneers
    Raptors
    Sharks
    Predators
    Rays
    Heat

    The names on the top are great, the names on the bottom suck.

    With regards to the Wiz ...
    -It's quite possible for an individual to make a really bad choice
    -It's also quite probable for a committee to never make a great one
     
  11. SRQuake

    SRQuake Member

    Jul 26, 2013
    San Rafael, CA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Sporting Clash :ROFLMAO:, and there is a good amount of Portugese ppl in SJ, my ex gf and her big ass family lived there and had lots of portugese friends
     
    DotMPP repped this.
  12. evade6317

    evade6317 Member+

    Jun 27, 2007
    Savannah, GA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Dodgers
    Packers
    Yankees
    Lakers
    49ers

    Buccaneers
    Rays
    Heat

    All those names may not have been picked by the public, however they all reflect an identity with the original local fan bases.

    I was living in Maryland when the Browns team arrived and no one had any ideas on what to re-brand them as. The public poll was a great idea that worked extremely well.

    Polls are not the end-all-be-all of sports branding decisions, but they do work well in connecting with the local fan base.
     
  13. Ibid. Aja

    Ibid. Aja Member

    Sep 15, 2013
    Sucka Free City
    Club:
    San Jose Earthquakes
    "Quoth the ravens," plural?

    I've heard the Dodgers were originally the "Trolley Dodgers," but I'm not sure if that's true. Apparently they used to have street-level transit. One SF's F-line cars has the Brooklyn livery.

    I liked "Wizards" a lot; went well with the fans' "Cauldron."
     
    evade6317 repped this.
  14. FUAEG

    FUAEG Member+

    Oct 18, 2005
    San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Actually Ravens is a pretty good name.
     
  15. Goodsport

    Goodsport Moderator
    Staff Member

    May 18, 1999
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    As for the public's naming suggestions for San José's then-new NHL team, Blades won out but the team eventually decided against it due to (whether rightly or wrongly) the supposed gang connotation. So the second place name was chosen instead - Sharks, which ended up working out perfectly in the end: great name, great logo, great team colors, etc. :thumbsup:

    All the stars pretty much positively aligned from the get-go, even moreso in the team's third year with both a new arena and its first playoff appearance. :cool:

    GO SAN JOSE EARTHQUAKES!!! [​IMG]


    -G
     
  16. DotMPP

    DotMPP 'Quakes fan in Stumptown

    San Jose Earthquakes
    United States
    Jun 29, 2004
    SE Portland, OR
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Hmmmm, wonder why she an ex. ;)
     
  17. mister moose

    mister moose Member

    Nov 7, 2012
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    At the end of the day, you can call a team whatever the hell you want, and give it whatever colors and logos you want, but that's the most recognizable aspect of your product, and the aspect that will initially, at least, be a great determining factor in the interest of potential consumers.

    If you color and call and dress a team in a manner that the people around you don't care for, then you've lost.

    It sure seems like right now, that the Earthquakes front office doesn't really care what their current consumers think of them, instead aiming for the general public that hopefully have very deep pockets. The way they've handled the whole stadium stuff, their handling of some of their most passionate fans (1906 Ultras), and their general lack of attention to detail when it comes to customer service.

    It wouldn't surprise me in the least if they change the crest, uniform, and name of this team, because it'll all be in an attempt to gain more fans, regardless of whatever bullhockey excuse they give (history/tradition/heritage).
     
    IBleedTeal repped this.
  18. bigdumbgod

    bigdumbgod Member+

    Jun 25, 2005
    San Jose, CA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Hmmm...if they're going for the SV tech-money family fanbase, then...San Jose Wiggles? (Difficult visions of another Richter menacing the kiddies again:eek:)
     
  19. JazzyJ

    JazzyJ BigSoccer Supporter

    Jun 25, 2003
    Too bad, they could have used this guy as a mascot or spokesperson or something.

    [​IMG][/quote]
     
  20. bigdumbgod

    bigdumbgod Member+

    Jun 25, 2005
    San Jose, CA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States

    Or this guy:
    [​IMG]
     
  21. oofinalheavenoo

    Oct 30, 2006
    Daly City, CA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Would love to see a new crest. And a new jersey sponsor would go along great with that. But I hope they let the fans vote on the new crest. Would be very cool.
     
  22. evade6317

    evade6317 Member+

    Jun 27, 2007
    Savannah, GA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    I dug the Wizards as well. Not the Wiz however.
     
  23. evade6317

    evade6317 Member+

    Jun 27, 2007
    Savannah, GA
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Yeah, the locals love it. It's a very Baltimore-centric name.
     
  24. athletics68

    athletics68 Member+

    Dec 12, 2006
    San Diego & San Jose
    Club:
    San Jose Earthquakes
    Nat'l Team:
    United States
    Dear God the 70's were a stylistic nightmare...
     
  25. Ibid. Aja

    Ibid. Aja Member

    Sep 15, 2013
    Sucka Free City
    Club:
    San Jose Earthquakes
    Calling the arena "the shark tank" is pretty clever, too. I'm sure "epicenter" will work well for our new stadium. There's a cool billboard near a 101 on-ramp in SF that says "You're 43 miles from the epicenter of soccer."
     
    Goodsport repped this.

Share This Page