Good stuff in here(The NHL stuff just makes you cringe though) http://www.usatoday.com/sports/columnist/martzke/2004-06-03-martzke_x.htm The 1.7 average national rating (1.8 million homes) tumbled 29% from last year's 2.4 for ABC's first two games of the New Jersey-Anaheim series. The 1.4 for last Saturday's Game 3 was the second-lowest rating for any program on a major network in prime time in TV history (the lowest was a 1.3 for a snowboarding event on NBC in December 2002). "ESPN's 36% rise in cable ratings for the Detroit-Indiana Eastern Conference finals mirrors the 37% increase in TNT's telecasts of the Lakers-Timberwolves Western finals. That bodes well for a large boost in ratings for the Finals over last year, when the Finals averaged an all-time low of 6.5 for the Spurs-Nets series." " Ratings for the Indy 500 have fallen 29% in the past three years. In 2001, the race got a 5.8 rating; last Sunday's race got an all-time low 4.1. Meanwhile, IRL's open-wheel racing has been declining in popularity compared to NASCAR's stock-car events. " "The overall average rating for NBC's 11 Triple Crown races has been 29% higher than the rating ABC drew for the comparable races at the end of its contract (6.6% of the USA's TV homes for NBC's telecasts, 5.1 for ABC's). A Triple Crown has been at stake in the Belmont in three of NBC's four years with the series, but ABC also had a horse going for the Triple Crown in the Belmont in three of its final four years." And a very interesting comment from Ebersol "We've not made a profit (on the Triple Crown deal), but we've come close," NBC Sports chairman Dick Ebersol said Thursday. "The key to our success has been a company-wide commitment to promote the Triple Crown across the board, in the mornings and on Thursday and Friday nights where NBC has been No. 1. ... Nobody makes a dime anymore from the total audience you reach. You get paid for reaching the greatest number of young adults."