NBC Sports president: superclubs generate ratings

Discussion in 'MLS: General' started by vevo5, Nov 1, 2012.

  1. vevo5

    vevo5 BigSoccer Yellow Card

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    http://www.philly.com/philly/blogs/thegoalkeeper/176347831.html

    Reading between the line, it seems that NBC bought the EPL rights for $250 mil / 3 years mostly for the superclubs.

    Look at the World Series TV Ratings. With superclub Yankees in the World Series, TV rating jump significantly. San Francisco-Detroit tv rating was dismal.


  2. EvanJ

    EvanJ Member

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    Obviously if everybody interested could watch Chelsea-Manchester United or Wigan Athletic-Norwich City but not both, the first one would get much more viewers and I expect there would be a big difference even if you took out fans of those four clubs.

    You posted this in MLS: General but you didn't relate the topic to MLS.
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  3. profiled

    profiled Moderator Staff Member

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    Could be a lot of ways to connect it (not saying I agree with any of them, just trying to start a conversation)

    Can MLS get big viewership without any true super clubs?
    If they can't, will something have to change with the parity/single entity parts that block this from happening? Would it be a good thing?
  4. Mucky

    Mucky Member+

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    Slightly misleading thread title.

    I think it is an unpopular but accepted view that a successful NY and LA franchise, preferably two would be beneficial to the league (especially for TV) but I don't think they need to take on superclub status.
    MLS just needs a bit of glamour and a few more stand out names (preferably with one or two more made in the USA) and a stand out franchise or two. That can be franchises elsewhere, especially well supported ones just so long as they look to be raising the bar rather than a random peak on a flat wave.
    I don't have any sense of San Jose being a special team despite their fantastic season, though to be fair Wondo's exploits have been a great story line, they just seem to have been the best of a rather ordinary bunch this season.
    Perception is 9/10 reality in marketing.
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  5. Mucky

    Mucky Member+

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    Paroty is great so long as your glamour franchises still find a way to be successful. ;)
  6. krudmonk

    krudmonk BigSoccer Yellow Card

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    I'm sure his kids fly to England to see matches on a whim, too. He truly knows the average fan.
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  7. DoctorD

    DoctorD Member+

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    This is why there will never be a Euro-wide "G-18" league. Barcelona and Man U would occasionally look like crap if they had to play 40 games against high powered opposition year in and year out.
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  8. FuzzyForeigner

    FuzzyForeigner Member

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    duh. you are telling me you watch the Premier League to watch the dreadful style of soccer of the teams in the bottom half of the table.
  9. Yoshou

    Yoshou Moderator Staff Member

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    As a Sounders fan, which would mostly be one of the MLS superclubs due to its higher revenue streams, I approve of this message.

    Bring on the lack of parity!

    Or Parody, whichever.

    Nevermind that the small revenue teams would basically find themselves as also rans waiting for that Cinderella season where they take off out of nowhere and make a run for it. Of course, that season is incredibly rare and may not happen for most teams, but that's their fault! Let 'em fold!

    Or something.

    *sigh* I tell you, these threads seem to get stupider every time they come out.
  10. LongDuckDong

    LongDuckDong Member+

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    Maybe MLS would get better rating on NBCSN if they didn't have CFL games on during MLS time slots...
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  11. sitruc

    sitruc Member+

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    I'm sure they lost a lot of viewers waiting for CFL to end and not because the kickoff was close to 11pm on the East.
  12. don gagliardi

    don gagliardi Member+

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    Thank you.
  13. don gagliardi

    don gagliardi Member+

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    San Jose Earthquakes are a special team because the players know the hardcore fans on a first-name basis. The Quakes are almost certainly the closest thing to the 1950s Baltimore Colts or Brooklyn Dodgers that exists in American professional sports today.

    For example, here's a video created to introduce a surprise community award presented to the 1906 Ultras' capo at a charitable dinner three weeks ago. Presented by Wondo.



    While on stage together, the league's incipient MVP and the team's leading supporter led an unscripted, impromptu and rowdy chant, perfectly synchronized, because as evidenced by the video Wondo is one of us.

    I'm pretty positive L.A. fans don't have the same sort of special relationship with David Beckham.



    A "super club" like the Galaxy may generate better ratings. But a working class club like the Quakes is far more special for its fans.
  14. Mucky

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    I hear you Don and it is brilliant that the players are close to the fans, how it used to be back in the good old days in England before they all became overpaid brats and that is special in its way but it is not the kind of special I meant.
    I'm talking about a team that grabs the neutrals attention because they have some stand out attributes that can excite. As I say they have Wondo and they have scored a lot of late goals which are decent story lines so perhaps I'm being a bit mean spirited.

    It should be a great game with LA :thumbsup:
  15. The Green Mushroom

    The Green Mushroom Member

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    Hey, I like the CFL, its quirky and occasionally the football isn't bad either. But having a gridiron foottball game on before a soccer playoff was a recipe for disaster.
  16. vevo5

    vevo5 BigSoccer Yellow Card

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    copying and pasting a post by triplet1


    I've put a link to the EPL TV ratings on ESPN2 from the 2010-11 season. Of those 30 games, all but two of the top ten feature at least one of the big clubs -- ManU, Arsenal, Liverpool, Chelsea or Man City. The only exceptions are Fulham/Villa (where there were American players to attract U.S. viewers) and, oddly enough, Portsmouth v. Burnley. I have no idea about that one -- call it the exception that proves the rule.

    Still, for the most part, the biggest ratings follow the biggest clubs.

    http://www.epltalk.com/espn2-epl-tv-ratings-august-09-to-february-10-16415


    What's interesting (to me) is that the same pattern was true in MLS with respect to domestic regular season games. Big market, "big spending" teams draw higher ratings. Here are the top 10 ESPN/ESPN 2 ratings from 2010 (excluding the All Star Game and Playoffs):

    Sun June 26 2:02 ESPN New York 1, Chicago 1 0.4 622
    Tue Mar 15 9:30 ESPN Los Angeles 1, Seattle 0 0.4 604
    Sun July 10 4:00 ESPN Seattle 3, Portland 2 0.3 467
    Thu June 23 10:21 ESPN2 New York 2, Seattle 4 0.3 410
    Sat May 14 11:00 ESPN2 Portland 1, Seattle 1 0.2 328
    Sat May 7 11:00 ESPN2 New York 1, Los Angeles 1 0.2 320
    Sun Oct 16 9:00 ESPN Chivas USA 0, Los Angeles 1 0.2 298
    Thu Sep 29 9:00 ESPN2 D.C. United 2, Philadelphia 3 0.2 296
    Mon July 4 10:37 ESPN2 Seattle 0, Los Angeles 0 0.2 289
    Tue Oct 4 7:30 ESPN2 Los Angeles 0, New York 2 0.2 276

    http://thevoiceoftv.com/nielsen-tv-...nx/?utm_medium=twitter&utm_source=twitterfeed

    There are a lot of LA, Seattle and NY games in that list.

    So while parity is held up as a virtue, I'm not sure it appeals all that much to a national audience for MLS games either.

    Finally, while the broadcast times are different (and ESPN probably reaches more households than ESPN2), the number of MLS viewers isn't that much different from the number of EPL viewers -- indeed two of the ESPN games drew much better than the top EPL games on ESPN2.
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  17. the5timechamp

    the5timechamp Member

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    Superclubs are important and surely generate ratings..

    Instead of fighting their importance, the league should use them. Exhibit your superclub as you need to get into the households, but then tell the story of the other team...build the other team up, build their storyline, familiarize the viewership with their players.....The big names do draw people in, but if their story is told correctly then the other club can feature as well, just by their pure scrappiness and work ethic.

    Being a Galaxy fan I was thrilled as hell about them winning and the attention on Beckhams last game, and the praise upon Keane and Donovan...at the same time as a Soccer fan I was very disappointed in their failure to tell the Dynamos' story. They were most definitely a worthy foe and I was happy the Galaxy beat them...but how can a casual fan get into the game if the opposition is not equally built up for the audience??
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  18. HailtotheKing

    HailtotheKing Member+

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    Look, ANOTHER bullshit thread dredged out of the depths by you.

    Seriously, are the mods all hung over still ?
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  19. Hachiko

    Hachiko The Akita on Big Soccer

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    Superclubs make the league(s) go round. Fact.
  20. Soccergodlss

    Soccergodlss Member+

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    Boring. I'm not saying you are wrong (in fact you are probably right), but every other league is like that. Its one of the things that I love about MLS and something that sets us apart. But unfortunately, I see MLS inching closer to having "Superclubs" every year.
  21. Hachiko

    Hachiko The Akita on Big Soccer

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    You can never be bored with leagues that have superclubs. Another fact.
  22. JasonMa

    JasonMa Member+

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    I don't think that word means what you think it means...
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  23. Soccergodlss

    Soccergodlss Member+

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    I guess you like spoilers to your movies as well. A lot less fun when you pretty much know who's going to be on top every year. Fact.
  24. bunge

    bunge BigSoccer Supporter

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    Marketing generates ratings. "Superclubs" have huge marketing budgets.
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  25. Hachiko

    Hachiko The Akita on Big Soccer

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    Everyone wants to have their shot at the club that is on top of their game. It makes for exciting contests, like what we had last year.

    I also like a good preview, and some good hype and competition. Fact/True Story.

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