MLS TV Ratings

Discussion in 'MLS: News & Analysis' started by Revolt, Mar 12, 2012.

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  1. Howard the Drake

    Feb 27, 2010
    not sure if you have these

    2008 ESPN2: 253k
    2007 ESPN2: 289k

    http://www.sportsbusinessdaily.com/.../ESPN-Booting-MLS-From-Its-Thursday-Slot.aspx

    2006 ESPN2: 223k
    http://www.washingtonpost.com/wp-dyn/content/article/2007/05/02/AR2007050202740.html

    also, 2009 and 2010 on FSC were around 53k http://www.sportsbusinessdaily.com/Daily/Issues/2011/10/26/Research-and-Ratings/MLS-TV.aspx
     
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  2. MLSFan123

    MLSFan123 Member+

    Mar 21, 2011
    Boston Area
    Club:
    New England Revolution
    Nat'l Team:
    United States
  3. Fanatical Monk

    Fanatical Monk Member+

    Jun 14, 2011
    Fantasyland
    What time is the game? College fb will be in full swing.
     
  4. MLSFan123

    MLSFan123 Member+

    Mar 21, 2011
    Boston Area
    Club:
    New England Revolution
    Nat'l Team:
    United States
    yeah I mentioned college football already as a likely source as to why this game probably won't get this high.

    Game time is 3:30pm eastern on NBC.
     
  5. MLSFan123

    MLSFan123 Member+

    Mar 21, 2011
    Boston Area
    Club:
    New England Revolution
    Nat'l Team:
    United States
    OK, this is a quick update to the summary
    *fixed the ESPN average mistake that RfrancisR caught
    *Added in more historical data that Howard the Drake found
    *Added in a "sources" section, at least until the links die

    =======================================================

    2012 Season

    Home teams listed first

    NBC Sports Network
    Game 1: 82k (Dal vs NY). Sunday 3:00pm. 3/11/2012
    Game 2: 124/145k (2.5 hour/two hour) (Phi vs Colo) Sunday 4:00pm. 3/18/2012
    Game 3: 107k (2.5 hour) (Sea vs Hou) Friday 10:00pm 3/23/2012
    Game 4: 76k (DC vs Dal) Friday 7:30pm 3/30/2012
    Game 5: 123k (2.5 hour) (LA vs NE) Saturday 11:00pm 3/31/2012
    Game 6: 126k/139k (2.5 hour/two hour) (Phi vs Col) Saturday 4:00pm 4/14/2012
    Game 7: 79k (2.5 hour) (Chi vs Tor) Saturday 3:30pm 4/21/2012
    Game 8: 70k (2.5 hour) (NY vs NE) Saturday 3:30pm 4/28/2012
    Game 9: 96k (2.5 hour) (Sea vs Phi) Saturday 4:00pm 5/5/2012
    Game 10: 120k (2.5 hour) (Hou vs DC) Saturday 4:30pm 5/12/2012
    Game 11: 71k (2.5 hour) (Hou vs LA) Saturday 2:30 5/26/2012
    Game 12: 53k (2.5 hour) (KC vs SJ) Sunday 4:40 5/27/2012
    Game 13: 63k (2.5 hour) (Chi vs NY) Sunday 5:00pm 6/17/2012
    Game 14: 137k (2.5 hour) (NY vs DC) Sunday 7:00pm 6/24/2012
    Game 15: 133k (2.5 hour) (KC vs Chi) Friday 8:00pm 6/29/2012
    Game 16: 151k (2.5 hour) (Sea vs Colo) Saturday 11:00pm 7/7/2012
    Game 17: 256k (2.5 hour) (Por vs LA) Saturday 11:00pm 7/14/2012
    Average (2.5 hour) 110k


    ESPN2
    Game 1: 337k (Por vs Phi) Monday 9:30pm 3/12/2012
    Game 2: 344k (DC vs NY) Sunday 6:00pm 4/22/2012
    Game 3: 275k (Phi vs NY) Sunday 12:30pm 5/13/2012
    Game 4: 146k (Chiv vs LA) Saturday 10:30pm 5/19/2012
    Game 5: 213k (Hou vs Dal) Saturday 7:30pm 6/16/2012
    Game 6: 320k (SJ vs LA) Saturday 10:00pm 6/30/2012
    Average 272k

    ESPN
    Game 1: 217k (NY vs Colo) Sunday 4:00pm 3/25/2012
    Game 2: 215k (KC vs LA) Saturday 4:00pm 4/7/2012*
    Game 3: 508k (LA vs NY) Saturday 8:00pm 5/5/2012
    Game 4: 888k (Por vs Sea) Sunday 5:00pm 6/24/2012**
    Game 5: 496k (LA vs Chi) Sunday 3:00pm 7/8/2012
    Game 6: 344k (NY vs Sea) Sunday 4:00pm 7/15/2012
    Average 445k

    ESPN/ESPN2: 12 games, 359k

    *Was moved from ESPN2 to ESPN
    **Had a period of time in first half that overlapped with Italy England Euro QF. The 888k represents only the MLS portion of the telecast. It does not include any of the Euro OT or PK ratings.


    Galavision
    Game 1: 90k (Chiv vs Hou) Sunday 7:00pm 3/11/2012
    Game 2: 77k (LA vs DC) Sunday 7:00pm 3/18/2012
    Game 3: 24k (KC vs DAL) Sunday 7:00pm 3/25/2012
    Game 4: 31k (Colo vs Chi) Sunday 7:00pm 4/1/2012
    Game 5: 45k (Chi vs Hou) Sunday 7:00pm 4/15/2012
    Game 6: 34k (Dal vs Colo) Sunday 7:00pm 5/6/2012
    Game 7: 66k (SJ vs Chiv) Sunday 7:00pm 5/13/2012
    Game 8: ?? (Por vs Chi) Sunday 7:00pm 5/20/2012
    Game 9: 23k (Phi vs DC) Saturday 7:00pm 6/16/2012
    Game 10: 47k (Dal vs Chiv) Saturday 9:00pm 6/23/2012
    Game 11: 44k (Tor vs NY) Saturday 9:00pm 6/30/2012
    Average (for 10 games): 43k

    =============================


    Historical Data

    2011 Final TV Rating Averages
    ESPN: 4 games: 498k
    ESPN2: 17 games: 238k
    ESPN/ESPN2: 21 games: 288k
    FSC: 29 games: 71k
    Galavision: 18 games: 72k
    All Star Game vs Man United: 781k Wed 8:30pm July 27 2011 on ESPN2

    2010 Final Ratings
    ESPN2: 25 games 249K
    FSC: 25 games 53k

    2009 Final Ratings
    ESPN2: 22 games 284
    FSC: 32 game 53k

    2008 Final Ratings
    ESPN2: 27 games 253k (dedicated Thursday night slot)

    2007 Final Ratings
    ESPN2 26 games 289k (dedicated Thursday night slot)

    2006 Final Ratings
    ESPN2 22 games 223k


    =================================

    Sources (while they last)
    http://www.sportsbusinessdaily.com/.../ESPN-Booting-MLS-From-Its-Thursday-Slot.aspx
    http://www.washingtonpost.com/wp-dyn/content/article/2007/05/02/AR2007050202740.html
    http://www.sportsbusinessdaily.com/Daily/Issues/2011/10/26/Research-and-Ratings/MLS-TV.aspx
    https://www.bigsoccer.com/community/threads/mls-tv-ratings.1845021/#post-24631720
     
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  6. JasonMa

    JasonMa Member+

    Mar 20, 2000
    Arvada, CO
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    So exactly 30 minutes before the Seattle-located University of Washington kicks off against Portland State at CLink Field in Seattle. I'm guessing that's going to draw a number of eyeballs from the Seattle and Portland markets. Oregon kicks off against Tennessee Tech 30 minutes before kickoff of the MLS game as well, which will also draw eyeballs.

    (Wazzu plays the night before and Oregon St. has a bye)
     
  7. IndyMac

    IndyMac Member

    Nov 2, 2008
    Evansville, Indiana
    Club:
    Sporting Kansas City
    Nat'l Team:
    United States
    September 15, 2012
    Seattle at Portland, NBC, 3:30

    2012 College Football TV Schedule - USA Today
     
  8. Kejsare

    Kejsare Member+

    Portland Timbers
    Mar 10, 2010
    Virginia
    Club:
    Portland Timbers
    Nat'l Team:
    United States
    Tennessee Tech? 72-0 in favor of the fashion models. Game will be decided by the time Timbers-Sounders want to kick off. :p

    And Portland State hasn't had a following since UO and OSU started to actually win some games and were televised locally.
     
  9. JasonMa

    JasonMa Member+

    Mar 20, 2000
    Arvada, CO
    Club:
    Colorado Rapids
    Nat'l Team:
    United States
    So, the last 10 years then? :D
     
  10. Scoey

    Scoey Member

    Oct 1, 1999
    Portland
    If it draw eyeballs from the Portland market, they will be Husky eyeballs (of which there are more than a few). Nobody here gives a rats-ass about PSU pointyball.
     
  11. sitruc

    sitruc Member+

    Jul 25, 2006
    Virginia
    Especially after all of the attention around the Freeh report I don't think that... oh, that PSU.
     
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  12. Kejsare

    Kejsare Member+

    Portland Timbers
    Mar 10, 2010
    Virginia
    Club:
    Portland Timbers
    Nat'l Team:
    United States
    I remember watching Pittsburgh State against Portland State playoff games at Civic Stadium... The scoreboard would get confusing when limited to 3 letters.
     
  13. MobileSoccerFan

    May 14, 2012
    Club:
    Houston Dynamo
    Portland-Seattle and Alabama football. Going to be a good Saturday.
     
  14. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
    Oh, just another note about that NBCSN rating: It was the seventh highest program on NBCSN last week. Tour De France related programming took spots one through six.
     
  15. MLSFan123

    MLSFan123 Member+

    Mar 21, 2011
    Boston Area
    Club:
    New England Revolution
    Nat'l Team:
    United States
    RfrancisR repped this.
  16. Stan Collins

    Stan Collins Member+

    Feb 26, 1999
    Silver Spring, MD
    He's right about the part, though, where those numbers aren't really comparable with the other 3 leagues.
     
  17. RfrancisR

    RfrancisR Member+

    Aug 7, 2006
    New Orleans Diaspora
  18. MobileSoccerFan

    May 14, 2012
    Club:
    Houston Dynamo
    I'd love to see MLS numbers if (or when) the league gets to 30 teams.
     
  19. MLSFan123

    MLSFan123 Member+

    Mar 21, 2011
    Boston Area
    Club:
    New England Revolution
    Nat'l Team:
    United States
    The recent NBCSN LA vs Portland game was 259k and not 256k. Two independent sources have now verified the number. I will change in my next update
     
  20. MLSFan123

    MLSFan123 Member+

    Mar 21, 2011
    Boston Area
    Club:
    New England Revolution
    Nat'l Team:
    United States
    The Houston DC game did 52k on Galavision.
     
  21. MobileSoccerFan

    May 14, 2012
    Club:
    Houston Dynamo
    Wednesday's Top 10 had four MLS highlights including Henry's goal at #1.

    SC also did highlights for the Sounders-Chelsea game (I understand it's an EPL friendly on their network, but it's worth nothing it's also a loss).
     
  22. Spursfan1

    Spursfan1 Member+

    Sep 7, 2010
    Atlanta
    Club:
    Tottenham Hotspur FC
    Nat'l Team:
    United States
    Its helpful. As time goes on the league will grow more and more of a fanbase with money to spend. as that happens and more merch, attention, sports dollar ect is put to futbol.

    Well...its inevitable that more coverage will come with it. it just takes time. when the league hits 30-40 years old you will see some serious returns on the investment over the past years.
     
  23. Fox Terrier

    Fox Terrier Red Card

    Dec 3, 2011
    San Francisco
    Club:
    Glasgow Rangers FC
    Nat'l Team:
    Scotland
    Its truly unfortunate MLS fans have to experience the games thru the words of Galaxy filth Kyle & Galexi. Its like getting news from the Voice Of America. The Bull$h!t meter goes off the hook.
     
  24. stingbee30

    stingbee30 Member

    Mar 16, 2006
    The next TV rights cycle is going to change a few things...ESPN knows that they have to commit more dollars and resources towards MLS to avoid losing being MLS's Tier 1 platform...

    2014-2022 is like the 3rd phase for MLS (new TV contracts, almost all teams playing in their own stadium, 20 teams)... During this phase, we should see the ratings rise dramatically (sequentially).e

    It would be stupid for ESPN to walk out of a property that is on the verge of further growth and increase TV ratings. It gives them a property that could fill the weak summer slots with a young demographic. Fundamentally, the league looks good. ESPN has to focus on creating stars (Storylines, More Sportscenter, more marketing). The key might be an half-hour Soccer/Football show on a daily basis on ESPN2 (sometimes on ESPN) to highlight the domestic and international Football. They might have to re-introduce ABC for some games. To suffice, NBC/Comcast is going to make an aggressive bid to keep MLS and even become the Tier 1 platform. Viewers are persuaded by stories and coverage. With more consistent coverage, it gives the viewers the impression that it is no longer a minor league, but a major upcoming young league. You need compelling stories and stars to get the casual viewers attention.
     
    MobileSoccerFan repped this.
  25. MobileSoccerFan

    May 14, 2012
    Club:
    Houston Dynamo
    This
     

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