MLS 2013 TV Ratings

Discussion in 'MLS: News & Analysis' started by MLSFan123, Jan 2, 2013.

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  1. MLSFan123

    MLSFan123 Member+

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    Hi all,

    This will be the new thread for the 2013 season regrading MLS TV ratings

    In this thread we can talk about schedules, tv slots, tv stations, tv contracts, general soccer ratings, other sports and TV shows ratings as relates to MLS and of course track and try to speak on MLS TV ratings week to week.

    The first few posts in this thread will be dedicated to data so that there is always an easy reference point for the historical information and then we can keep a running tab on the ratings in the thread as we did last season.


  2. MLSFan123

    MLSFan123 Member+

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    2012 Regular Season TV Ratings

    Home teams listed first. All times are Eastern

    NBC Sports Network (all ratings for 2.5 hour window unless specified)
    Game 1: 82k (Dal vs NY). Sunday 3:00pm. 3/11/2012
    Game 2: 124/145k (2.5 hour/two hour) (PHI vs COLO) Sunday 4:00pm. 3/18/2012
    Game 3: 107k (2.5 hour) (SEA vs HOU) Friday 10:00pm 3/23/2012
    Game 4: 76k (DC vs DAL) Friday 7:30pm 3/30/2012
    Game 5: 123k (LA vs NE) Saturday 11:00pm 3/31/2012
    Game 6: 126k/139k (2.5 hour/two hour) (PHI vs COLU) Saturday 4:00pm 4/14/2012
    Game 7: 79k (CHI vs TOR) Saturday 3:30pm 4/21/2012
    Game 8: 70k (NY vs NE) Saturday 3:30pm 4/28/2012
    Game 9: 96k (SEA vs PHI) Saturday 4:00pm 5/5/2012
    Game 10: 120k (HOU vs DC) Saturday 4:30pm 5/12/2012
    Game 11: 71k (HOU vs LA) Saturday 2:30 5/26/2012
    Game 12: 53k (KC vs SJ) Sunday 4:40 5/27/2012
    Game 13: 63k (CHI vs NY) Sunday 5:00pm 6/17/2012
    Game 14: 137k (NY vs DC) Sunday 7:00pm 6/24/2012
    Game 15: 133k (KC vs CHI) Friday 8:00pm 6/29/2012
    Game 16: 151k (SEA vs COLO) Saturday 11:00pm 7/7/2012
    Game 17: 259k (POR vs LA) Saturday 11:00pm 7/14/2012
    Game 18: 60k (SJ vs DAL) Wednesday 11:00pm 7/18/2012
    Game 19: 392k (DAL vs LA) Saturday 8:00pm 7/28/2012
    Game 20: 233k (PHI vs NE) Sunday 7:00pm 7/29/2012
    Game 21: 148k (HOU vs NY) Friday 8:00pm 8/3/2012
    Game 22: 405k (POR vs DAL) Sunday 7:00pm 8/5/2012
    Game 23: 252k (NY vs HOU) Friday 8:00pm 8/10/2012
    Game 24: 52k (COLU vs LA) Wednesday 7:00pm 8/15/2012*
    Game 25: 98k (DC vs PHI) Sunday 5:00pm 8/19/2012
    Game 26: 40k (RSL vs PHI) Friday 7:30pm 8/24/2012
    Game 27: 124k (DAL vs LA) Sunday 7:00pm 8/26/2012
    Game 28: 121k (COLO vs POR) Friday 10:30pm 8/31/2012
    Game 29: 143k (CHIV vs SJ) Sunday 9:00pm 9/2/2012
    Game 30: 63k (DAL vs LA) Wednesday 9:00pm 9/5/2012
    Game 31: 81k (KC vs HOU) Friday 8:30pm 9/14/2012
    Game 32: 45k (RSL vs POR) Saturday 8:00pm 9/22/2012
    Game 33: 94k (CHIC vs KC) Friday 8:30pm 9/28/2012
    Game 34: 102k (VAN vs SEA) Saturday 9:00pm 9/29/2012
    Game 35: 82k (LA vs RSL) Saturday 9:00pm 10/6/2012
    Game 36: 101k (SEA vs RSL) Wednesday 10:00pm 10/17/2012
    Game 37: 39k (HOU vs PHI) Saturday 7:30pm 10/20/2012
    Game 38: 50k (KC vs PHI) Wednesday 8:30pm 10/24/2012
    Game 39: 62k (CHI vs DC) Saturday 4:00pm 10/27/2012
    Game 40: 101k (POR vs SJ) Saturday 6:30pm 10/27/2012
    Average: 119k (includes just the 2.5 hour numbers)

    * This game overlapped with US @ Mexico friendly on ESPN2 and Univision


    ESPN2 (all ratings are for a 2 hour window)
    Game 1: 337k (POR vs PHI) Monday 9:30pm 3/12/2012
    Game 2: 344k (DC vs NY) Sunday 6:00pm 4/22/2012
    Game 3: 275k (PHI vs NY) Sunday 12:30pm 5/13/2012
    Game 4: 146k (CHIV vs LA) Saturday 10:30pm 5/19/2012
    Game 5: 213k (HOU vs Dal) Saturday 7:30pm 6/16/2012
    Game 6: 320k (SJ vs LA) Saturday 10:00pm 6/30/2012
    All Star Game: 530k (MLS vs Chelsea) Wednesday 8:30 7/25/2012
    Game 7: 270k (SEA vs LA) Sunday 9:00pm 8/5/2012
    Game 8: 163k (CHIV vs LA) Sunday 11:00pm 8/12/2012
    Game 9: 130k (NY vs KC) Sunday 9:00pm 8/26/2012
    Game 10: 125k (PHI vs DCU) Thursday 8:00pm 9/20/2012
    Average: 232k (does not include all star game)

    ESPN (all ratings are for a 2 hour window)
    Game 1: 217k (NY vs COLO) Sunday 4:00pm 3/25/2012
    Game 2: 215k (KC vs LA) Saturday 4:00pm 4/7/2012*
    Game 3: 508k (LA vs NY) Saturday 8:00pm 5/5/2012
    Game 4: 888k (POR vs SEA) Sunday 5:00pm 6/24/2012**
    Game 5: 496k (LA vs CHI) Sunday 3:00pm 7/8/2012
    Game 6: 344k (NY vs SEA) Sunday 4:00pm 7/15/2012
    Game 7: 611k (NY vs PHI) Saturday 2:30pm 7/21/2012
    Game 8: 290k (POR vs SEA) Sunday 9:00pm 10/7/2012
    Game 9: 211k (SEA vs DAL) Sunday 9:00pm 10/21/2012
    Game 10: 265k (LA vs SEA) Sunday 9:00pm 10/28/2012
    Average: 405k

    ESPN/ESPN2 Combined Ratings: 20 games, 318k

    *Was moved from ESPN2 to ESPN
    **Had a period of time in first half that overlapped with Italy England Euro QF. The 888k represents only the MLS portion of the telecast. It does not include any of the Euro OT or PK ratings.


    NBC
    Game 1: 576k (.4 rating) (POR vs SEA) Saturday 3:30pm 9/15/2012
    Game 2: ? (.4 rating) (CHI vs NY) Saturday 3:30pm 10/6/2012*
    Game 3: ? (.3 rating) (PHI vs NY) Saturday 1:30pm 10/27/2012*

    *While I don't know the exact ratings of each, we do know that the average of these two
    games was in the 575k range. (all NBC and NBCSN games averaged out to 151k)


    Galavision (all ratings are for a 2 hour window)
    Game 1: 90k (CHIV vs HOU) Sunday 7:00pm 3/11/2012
    Game 2: 77k (LA vs DC) Sunday 7:00pm 3/18/2012
    Game 3: 24k (KC vs DAL) Sunday 7:00pm 3/25/2012
    Game 4: 31k (COLO vs CHI) Sunday 7:00pm 4/1/2012
    Game 5: 45k (CHI vs HOU) Sunday 7:00pm 4/15/2012
    Game 6: 34k (DAL vs COLO) Sunday 7:00pm 5/6/2012
    Game 7: 66k (SJ vs CHIV) Sunday 7:00pm 5/13/2012
    Game 8: ?? (POR vs CHI) Sunday 7:00pm 5/20/2012
    Game 9: 23k (PHI vs DC) Saturday 7:00pm 6/16/2012
    Game 10: 47k (DAL vs CHIV) Saturday 9:00pm 6/23/2012
    Game 11: 44k (TOR vs NY) Saturday 9:00pm 6/30/2012
    Game 12: 52k (HOU vs DC) Sunday 9:00pm 7/15/2012
    Game 13: 31k (PHI vs CHI) Sunday 7:00pm 8/12/2012
    Game 14: 104k (NY vs POR) Sunday 7:00pm 8/19/2012
    Game 15: 128k (NY vs DC) Wednesday 8:00pm 8/29/2012
    Game 16: 93k (HOU vs CHI) Sunday 7:00pm 9/2/2012
    Game 17: 81k (Chiv vs DC) Sunday 7:00pm 9/23/2012
    Game 18: 53k (LA vs Colo) Sunday 7:00pm 9/30/2012
    Game 19: 42k (CHIV vs DAL) Sunday 7:00pm 10/7/2012
    Game 20: 57k (SJ vs LA) Sunday 7:00pm 10/21/2012
    Game 21: 20k (DAL vs CHIV) Sunday 7:00pm 10/28/2012
    Average: 57k (for 20 games)


    Telefutura
    All Star Game: 358k (MLS vs Chelsea) Wednesday 8:30 7/25/2012
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  3. MLSFan123

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    2012 Playoff TV Ratings

    Playoffs
    Game 1: 201k (CHI vs HOU) Wed 9:00pm 10/31/2012 ESPN2
    Game 2: 142k (LA vs VAN) Thu 10:30pm 11/1/2012 NBCSN
    Game 3: 137k (SEA vs RSL) Fri Nov 2 10:00 NBCSN
    Game 4: 158k (DC vs NY) Sat Nov 3 7:56 NBCSN
    Game 5: ? (HOU vs KC) Sun Nov 4 3:30 NBC
    Game 6: 335k (LA vs SJ) Sun Nov 4 9:00 ESPN
    Game 7: 93k (KC vs HOU) Wed Nov 7 9:05 NBCSN
    Game 8: 424k (SJ vs LA) Wed Nov 7 11:13 ESPN2
    Game 9: 125k (NY vs DC) Thu Nov 8 7:30 NBCSN
    Game 10: 94k (RSL vs SEA) Thu Nov 8 10:00 NBCSN
    Game 11: 59k (HOU vs DC) Sun Nov 11 4:00 NBCSN
    Game 12: 540k (LA vs SEA) Sun Nov 11 8:00 ESPN
    Game 13: 111k (DC vs HOU) Sun Nov 18 4:00 NBCSN
    Game 14: 485k (SEA vs LA) Sun Nov 18 9:00 ESPN

    2012 MLS Cup
    (LA vs HOU) Sat Dec 1 4:30pm
    .7/797k on ESPN, 485k on Telefutura
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  4. MLSFan123

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    Historical Data

    MLS Cup Through the Years
    2011 Sun., 11/20/11 Galaxy/Dynamo ESPN 0.6 1.039M
    2010 Sun., 11/21/10 Rapids/FC Dallas ESPN 0.4 748k
    2009 Sun., 11/22/09 Real Salt Lake/Galaxy ESPN 0.7 1.141M
    2008 Sun., 11/23/08 Crew/Red Bulls ABC 0.6 907k
    2007 Sun., 11/18/07 Dynamo/Revolution ABC 0.8 1.097M
    2006 Sun., 11/12/06 Revolution/Dynamo ABC 0.8 1.245M
    2005 Sun., 11/13/05 Galaxy/Revolution ABC 0.8 1.137M
    2004 Sun., 11/14/04 Wizards/United ABC 0.8
    2003 Sun., 11/23/03 Fire/Earthquakes ABC 0.6 876K
    2002 Sun., 10/20/02 Revolution/Galaxy ABC 0.8 1.169M
    2001 Sun., 10/21/01 Galaxy/Earthquakes ABC 1.0
    2000 Sun., 10/15/00 Fire/Wizards ABC 0.7
    1999 Sun., 11/21/99 United/Galaxy ABC 0.7
    1998 Sun., 10/25/98 Fire/United ABC 1.0
    1997 Sun., 10/26/97 Rapids/United ABC 1.4
    1996 Sun., 10/20/96 United/Galaxy ABC 1.4


    2011 Final Ratings
    ESPN: 4 games: 498k
    ESPN2: 17 games: 238k
    ESPN/ESPN2 Combined: 21 games: 288k
    FSC: 29 games: 71k
    Galavision: 18 games: 72k
    Telefutura: 12 games 233K rating
    All Star Game vs Man United: 781k Wed 8:30pm July 27, 2011 on ESPN2

    2010 Final Ratings
    ESPN2: 25 games 249K
    FSC: 25 games 53k
    Telefutura: 23 games 211k
    All Star Game vs Man United: 714k Wed July 28, 2010 on ESPN2

    2009 Final Ratings
    ESPN2: 22 games 284k
    FSC: 32 game 53k
    Telefutura: 24 games 229k
    All Star Game vs Everton: 484k Wed July 29, 2009 on ESPN2

    2008 Final Ratings
    ESPN2: 27 games 253k (dedicated Thursday night slot)
    Telefutura: 26 games 254k

    2007 Final Ratings
    ESPN2: 26 games 289k (dedicated Thursday night slot)
    Telefutura: 24 games 282k

    2006 Final Ratings
    ESPN2 21 games 263k
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  5. MLSFan123

    MLSFan123 Member+

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  6. MLSFan123

    MLSFan123 Member+

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    People to follow on twitter for MLS TV Ratings information

    @SonOfTheBronx
    @MacN_ESPN
    @Ourand_SBJ
  7. MLSFan123

    MLSFan123 Member+

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    Well the most obvious first post after the data should be to start the discussion on how people feel the ratings will be for next season.

    This will be the last full season of data we have before the serious negotiations start for the new TV contract which I believe will go into affect at the start of the 2015 season.

    I am a bit worried we may see a slight drop in the ratings this year as the league will likely be missing the strong lead ins that the Euro quarter final gave to the highest rated ESPN game and the strong lead in that the Olympics gave to numerous highly rated games on NBCSN.
  8. tab5g

    tab5g Member+

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    Household ratings will be consistent, on average across the season, comparable to earlier seasons and comparable to or better than many other leagues (save LigaMX) that are carried to US households.

    Demographic ratings, though scarcely available publically, will be assumed to be fine/strong.

    Complaints will start early when the midday MLS "SuperDraft" gets a tiny amount of viewers.

    An MLS club might make a deep CCL run, but audiences on UniMas will dwarf the FOX Soccer viewership as most viewers will no doubt be tuning in to see how the LigaMX clubs are faring.

    WFC type friendlies will get decent to big audiences for even those games that feature an MLS representative.

    Lots (relatively speaking) of people will watch USA World Cup qualifying matches in 2013 (the six that will be on major networks), but BeIN (and the 4 away matches they will carry) will not be rated and reported by Nielsen.
  9. MLSFan123

    MLSFan123 Member+

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    This article in the news thread, ranks the various sports channels and gives their average ratings. You can see that MLS is right around the average for ESPN2 and NBCSN but way under for ESPN average ratings. These are the all day averages for the networks. The prime time averages for the MLS thressome are all significantly higher (double or more viewers) than their all day averages.

    http://www.socceramerica.com/article/49853/fox-soccer-trails-in-cable-viewerships.html

    Sports Cable Networks (2012 Total-Day Viewers)
    RANK NETWORK VIEWERS
    7 ESPN 1,015,000
    36 ESPN2 282,000
    54 NFL Network 151,000
    58 Speed Network 117,000
    63 NBC Sports Network 102,000
    68 Golf Channel 95,000
    78 ESPN News Network 67,000
    82 NBA Network 59,000
    85 MLB Network 53,000
    86 Velocity 53,000
    94 Fox Soccer 26,000
    96 Fuel 20,000
    Note: Viewers are the time-period averages.
  10. ceezmad

    ceezmad Member+

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    MLS getting 70K average was gold for FSC then.
  11. MLSFan123

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    FSC is getting killed by lack of programming. Repeats draw next to nothing all week long.

    EPL averaged around 150k on FSC last season but one big league can not sustain the network even if they show as many games from that league as possible.
  12. MLSFan123

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    MLS just sent out an email saying the 2012 regular season full schedule will be released tomorrow at noon eastern. Typically the national tv schedule is out at the same time. Whom ever sees it first, please post the information here on the tv schedule.
  13. aztec21bas

    aztec21bas BigSoccer Supporter

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    The 2012 regular season schedule was released a while back if I recall correctly. I think it is the 2013 schedule that is dropping at noon tomorrow, just saying.;)
  14. Howard the Drake

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  15. MLSFan123

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    This looks great from the Spanish channels point of view.

    Instead of Galavision, most Sunday games look to have moved to Unimas (which is what Telefutura was rebranded as). And even Univision themselves are showing at least one game.

    Also good to see ESPN on this schedule as the number of games on that channel will be on interest when the full list is released tomorrow.
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  16. tab5g

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    Yes, Univision opting to (apparently) place league matches back on the OTA options (and not on Galavision) is a nice improvement for 2013.
  17. carnifex2005

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    Apparently Fox Soccer is going to be turning into Fox Sports Two. Speed Network will be turning into Fox Sports One.
  18. MLSFan123

    MLSFan123 Member+

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    Interesting, many expected Fuel TV to rebranded into Fox Sports 2. I had expected Fox Soccer would become Fox Sports 3 sometimes this summer or fall.

    Did you see a time frame on this?
  19. tab5g

    tab5g Member+

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    Not all that relevant to 2013 for this thread (or even through 2014), since FOX does not have an active MLS/SUM contract, afaik.

    But FOX does have CCL match coverage.
  20. ceezmad

    ceezmad Member+

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    That BTW we have never really found/posted any good info on CCL tv rating for Spanish and FSC right?
  21. MLSFan123

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    As mentioned in the first post, I feel this type of stuff is certainly more than fair to talk about in this thread. Even if it is just tangential, I think it is important for us to stay aware of what is happening of any possible MLS TV contract bidders, which Fox may be.
  22. tab5g

    tab5g Member+

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    Agreed. I am not at all trying to tamp down reasonable tangential discussion.

    Although this thread could also head down a slippery slope of what is or could be considered "any possible MLS TV contract bidders."
  23. ceezmad

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    I hear the Playboy chanel is looking to expand into sports; maybe they can trade some programming with NBCSN and pay the 1 dollar plus transmission fees. :p
  24. MLSFan123

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    That would be fine with me and I would actively encourage it.

    I don't think that is a slippery slope at all since there is likely only a very small group who will be bidding on the rights (NBCU/ESPN/Fox/Univision).

    One of the reasons we track TV ratings is to see how they might affect the next TV contract. It is not really even a tangential discussion.
  25. MLSFan123

    MLSFan123 Member+

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    One thing that will be interesting to try and gleam from the schedule today will be if the NBC telecasts change in time to line up more like a double header with the EPL starting in very late summer.
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