This was in the daily news thread a day or two ago, thought I would put it out there and see if anyone wants to discuss: http://www.octagon.com/pdf/Octagon_Access_Soccer_White_Paper_4-3-14_-_Final.pdf I found it interesting that "only" 31% of Hispanic millenials are soccer fans, but of those, about two thirds (19.9% of the total) follow MLS.
Number would be significantly higher if you polled only Hispanic millenial males. Number would be even higher if you subtract Caribbean Hispanics who have no cultural ties to soccer.
Hey the percentage of Cuban/Dominican Hispanics who are interested in MLS is about to skyrocket thanks to Man City and Beckham!