I never watched the shows nor was the least interested in them. Didn't watch any of the movies either. So when the "reboot" came out back in 2009, i didn't care to watch it either. Always thought of Star Trek has been super cheesy. Anyhow, they showed the trailer for "Into Darkness" @ Iron Man 3, and it actually looked interesting. Now i was curious. This made me get the 2009 movie one and i actually liked it, it wasn't as cheesy and campy and i imagined it. I was kinda hooked. So i went to the new one. From the perspective of total outsider of the Star Trek universe, it was pretty good. Had action, humor and i liked the characters. The blonde chick is smokin hot. TL;DR From the perspective of total outsider of the Star Trek universe, i liked it.