That goodness we have a person who has won the Bundesliga on our team. But seriously, who is that? Landon? Did they win the years he was technically with Leverkusen? I don't think Robbie played there. Anyone know who what was? Final nitpick: shouldn't you make the point of the graphic evident somewhere, you know, like, on the graphic or something?
Apparently if you take all the people on the team & coaching staff and add up their trophies that’s what you get. So Robbie’s 2 and Landon’s 5 MLS Cups that’s 7 of the 39 … it’s so random as well what they included and what they didn’t.
I'm convinced now there are interns doing these. @phoenixhazard should totally apply to work for the Galaxy. Looks like we're not the only ones confused; it's getting bashed pretty hard in the Instagram comments.
Thanks. Wow. Can't believe they included that. They should include fan stuff too. I once won a coed league trophy and scored a goal somewhere in the playoffs by accidentally getting in the way of a cross. I want that one there too.
The new designer came from the LA Weekly, I’ve not read it, but I haven’t met a newspaper that didn’t love its info-graphics.
Also off the top of my head, Robbie has won the League Cup and doesn’t Kirovski have a Champions’ League medal?
Also missing Bruce won the CONCACAF Champions’ Cup and Intertoto Cup Reis was on the roster when LA won their CONCACAF Champions’ Cup and when New England won SuperLiga Jovan also won the 97 Inter Continental Cup So not only is this info-graphic dumb and poorly executed it’s also full of enough errors to cast doubt on the accuracy of the entire thing.
The layout and graphics are nice, but it just seems really wrong-headed conceptually. The Keane one from a few weeks ago was really effective; why not simply do a similar one for the DPs or key players? I await the next infographic: LA GALAXY HAVE SCORED 5,453,062 GOALS!* *if you count all goals scored by all present and former Galaxy players for any club and goals scored by all players Bruce Arena has ever coached
There are two interesting ideas in there, but instead of picking one and refining it they split the difference and ended up with something rather muddled. What’s not working is the large trophies and the trophies underneath – they’re redundant. Now something they could have done was use the small trophies as markers indicating how many trophies were won by players and how many by coaches; gold for players and blue for coaches with a small legend. This would enabled the removal of the tiny nearly unreadable text at the bottom – though it would also require eliminating those things which aren’t really trophies (Best XI, MVP, COTY, etc… ) saving those for a future info-graphic. I’d quibble with the varying font sizes, spacing & alignment of the text under each of the large cups and the height of the “plinths” under that type and the stair-step horizontal rules under that. If I’m being really nit-picky the corner radius of each “plinth” is inconsistent and it’s only corned on the right side. I could see using the stair-step effect and adjustable height “plinths” to account for the height disparity of the text and ensuring a consistent baseline, except there isn’t a consistent baseline because the stairs should have been ascending. Ultimately it’s not a solution that was going to be successful given the constraints of the data.
So, we had about 26 players on the roster, on average, on each MLS championship team. So does this mean we can actually claim that we've won 104 MLS Cups?
Words fail. The only thing I can come up with is the marketing department has seen this thread and is now actively trolling by putting out progressively worse work. Honestly this is what I would expect from a C student in a high school Photoshop class. Poor concept, atrocious execution. @jmaestro you asked how I’d know if the team was going down the wrong path. I don’t know enough about soccer in general or specific to the Galaxy to have an informed opinion, but in terms of marketing I can say without question they’ve a long way down the wrong path. I don’t know how it reflects on upper management, there are certainly organizations with shit marketing/branding that are successful, but I struggle to think of a world class organization with terrible marketing/branding. Dude obviously has talent he did the San Penedo poster
The new Galaxy designer is a Portland native who’s favorite teams are the Trailblazers and Ducks and not those of Anaheim. I’m not saying he’s a Timbers plant, but I’m not saying he’s not. /yes this is sarcasm.
No kidding - they should at least have rights to review materials - that photoshopped image of LD is downright embarrassing.
Surely that poster can't be real, it's awful! This most worrying thing about all of this is that outside of getting results on the field the number one thing a sports team sells is its brand. When you aren't protecting your brand from embarrassment like above it destroys your business. What an absolute disgrace that poster is, makes LAG look like a joke
Dashiel and Phoenix, on this point I agree with you: these are truly terrible. They manage to combine bad style with being really confusing. Yick.
And they probably sit around and wonder why the stands are 1/3 empty (conservatively) at every home game.
If we can afford to pay Beckham and Donovan and Keane's crazy salaries we can surely afford to hire a decent marketing team...
It is not uncommon for new management to look at their creative budget and balk then try to bring (more) creative in house. It rarely works out well.
Even if they do bring it in house, maybe they could hire more than the intern to do these? 1 decent graphic designer + a marketer that understands creative strategies?