Kansas City donates naming rights to Lance Armstrong's Livestrong Foundation

Discussion in 'MLS: News & Analysis' started by Felixx219, Mar 8, 2011.

  1. Felixx219

    Felixx219 BigSoccer Supporter

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  2. Buzz Killington

    Buzz Killington Member+

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  3. DoctorD

    DoctorD Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    It took balls to name the stadium "Livestrong Park".

    edit: you've got to be nuts to dislike that name
    5 people repped this.
  4. evangel

    evangel Member+

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    Re: Livestrong Sporting Park

    So essentially, the team forgoes a sponsor, and instead chooses to donate part of every matchday's revenue to Livestrong. Is this a sign that the team is very confident in being profitable this year?


  5. edwardgr

    edwardgr Moderator Staff Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    So is Lance still being investigated? If so what happens if he is found guilty. This seems like an odd move given the recent controversy surrounding the face of livestrong.
  6. USFootiefan1980

    USFootiefan1980 Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Wow, that's a pretty bold move. Well done KC.
  7. tab5g

    tab5g Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Props to KC and the league for what looks to be some outstanding corporate responsibility.
  8. The 92nd Fish

    The 92nd Fish Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    It's actually a pretty shrewd move. Livestrong is a pretty well known organisation so this will get out the word about the new stadium and Sporting Kansas City to many people who may never heard of them.
  9. CREN

    CREN BigSoccer Supporter

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Livestrong Sporting Park is trending nationally on twitter. I think Soccer has come a long way.

    This is a great move by SKC.
  10. BlackCoffee&Bourbon

    BlackCoffee&Bourbon New Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Via Twitter:

    GrantWahl RT @darrenrovell Source: @SportingKC stadium to be Livestrong Sporting Park. Team will pay $7.5M over 6 years to L. Armstrong Foundation.
  11. Virginian

    Virginian Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    This could be one of the biggest marketing coups in MLS history. plus, they help fight cancer.
  12. SoccerRookie redded

    SoccerRookie redded Red Card

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Lance's issues have no impact on this. It's a partnership with the LIVESTRONG ORGANIZATION, not just Lance himself..The organization has done nothing but good.
  13. WarrenWallace

    WarrenWallace Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    nice tax write off too.
  14. CACuzcatlan

    CACuzcatlan Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Going the Barca/UNICEF route? It's a good move PR wise, hopefully it pays of financially for the team too.
  15. Buzz Killington

    Buzz Killington Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    update to that tweet by Rovell saying $7.5 million is what KC is guaranteeing to raise for the Lance Armstrong Foundation as part of the stadium deal.
  16. sidefootsitter

    sidefootsitter Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    They'll rename it the EPO Stadium.
  17. BlackCoffee&Bourbon

    BlackCoffee&Bourbon New Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Clarrification on the deal

    GrantWahl RT darrenrovell Clarification: $7.5 million is what @SportingKC is guaranteeing to raise for the Lance Armstrong Foundation as part of stadium deal.
  18. mbar

    mbar Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    So....I'm just a caveman....is the idea that the attachment of Livestrong to the stadium and the Wizards will mean more press, and more fans at soccer games and thus more money?

    What's the appeal of foregoing a more traditional sponsorship in which they receive a couple million a year?

    Seems like a revolutionary new approach to stadium naming, so I'm just trying to puzzle out the ideas at play.

    Someone help me out?
    1 person likes this.
  19. EmpedoxFCB

    EmpedoxFCB Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Barcelona set the standard with their UNICEF partnership; however, financial hardships have forced even "morally" elevated teams like Barcelona to sell themselves (see Qatar Foundation).

    Essentially, you send a message to your fans and the press that your goal is to not only win by fielding a successful team, but to use philanthropy as a way of marketing it across the world.
  20. JasonMa

    JasonMa Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Maybe a bright yellow (sorry Columbus) 3rd kit for SporKC?
  21. vponce75

    vponce75 BigSoccer Supporter

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Wow. Bold move by SKC. I would love to see the details of the deal. Lance is seemingly a complete douche but can't argue with good of the foundation.
  22. KCFutbol

    KCFutbol Moderator Staff Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Move KC, right Jamie? ;)
    2 people repped this.
  23. Virginian

    Virginian Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    True- and in today's social media dominated marketing universe, having Livestrong foundation and, by connection, Lance Armstrong in your corner is just about 3 Million twitter followers who just heard about Sporting KC, possibly for the first time.
  24. Tom845

    Tom845 Member

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Has anyone heard if Livestrong will also be on the jerseys or will SKC still be looking for a jersey sponsor?
  25. carnifex2005

    carnifex2005 Member+

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    Re: Kansas City sells naming rights to Lance Armstrong's Livestrong Foundation

    Probably should change the headline to "Kansas City donates naming rights to Lance Armstrong's Livestrong Foundation".

    Good job SKC. This move certainly elevates the brand in my eyes.

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