As we head into a new year, I was thinking that it would be a good idea to brainstorm/steal ideas that work in other places as friendly suggestions to our owner/FO. Every thread turns into a bitch fest about general investment in players/marketing/game day experience/fireworks/hot dogs etc. So, instead of simply complaining about what is wrong, how about suggestions of what can be right. I was home in KC for Christmas and the footprint of SKC on that community is absolutely amazing. No, it was not a simple new stadium and new name and logo. They have done a lot right and we should liberally steal those ideas where it makes sense. I thought I would start this thread with one thing that I thought was REALLY effective and could probably work here as well. As always, when I close in on the metro area on I-35 or I-70, I begin frantically looking for a radio station . . . ANY radio station that isn't complete crap. In the past, this has been fruitless. This trip, we came across 96.5 The Buzz. Basically the same play list as Alt Nation on Sirius XM. http://www.965thebuzz.com/ Click on the link and check out the banner. Boulevard Beer and SKC, including an SKC scarf wrapped around a Boulevard beer. When you listen, a few times every hour, they are on with something like: Coming to you live from the Sporting KC studio, 96.5 brought to you by Boulevard beer. I have no idea how much they pay for this. I know that Cadillac sponsors the WMVP Studio. But in my mind, its a brilliant use of marketing money. Tying up the SKC brand with the most popular radio station in the 18-35 market (and as a bonus with the most popular beer in town.) I do listen to XM when I am in town, so I'm not even sure what station would work. I still listen to XRT when I do listen to FM but I'm not sure if that demographic is too old. Nevertheless, its probably not that expensive in the grand scheme of things and beautifully markets to the perfect demographic multiple times every hour. Just that mention is something that really builds brand awareness. So there you have it. Let's have other ideas of how we can do things better. They can be stolen (like mine) or original. Mine is marketing, but it can be anything from training facilities to game day programs to recruiting foreign players. What I don't want to see this thread turn into is complaints about what we currently do. Let's just assume that there are many things that can be done better.